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Market Analysis Dimensions

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Gregar Donaven Valdehueza
Gregar Donaven Valdehueza

Market Analysis

BusinessEconomy & Finance
1 of 19
MARKET ANALYSIS Prepared by: GREGAR DONAVEN E. VALDEHUEZA, MBA Lourdes College Instructor
Learning Objectives: ,[object Object],[object Object],[object Object],[object Object]
Goal of Market Analysis ,[object Object]
Dimensions of Market Analysis (David A. Aaker) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Size ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Growth Rate ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Profitability ,[object Object]
Porter’s Five Competitive Forces Rivalry among Competitors Threat of Substitute Products Potential New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers Internet tends to increase bargaining power of suppliers Internet reduces barriers to entry Internet blurs differences among competitors Internet creates new substitution threats Internet shifts greater power to end consumers
Industry Cost Structure ,[object Object],[object Object]
Porter’s Generic Value Chain Support Activities Primary Activities Profit Margin Profit Margin Infrastructure Human Resource Management Technology Development Procurement Elapsed Time - Value added time cost Inbound Logistics Operations Outbound Logistics Marketing & Sales Service
Primary Value Chain Activities: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Supports of the Primary Activities: ,[object Object],[object Object],[object Object],[object Object]
Experience Curve Diagram
Distribution Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Trends ,[object Object]
Key Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reference ,[object Object],[object Object],[object Object],[object Object]
THE END… ,[object Object],[object Object]

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Market Analysis Dimensions

  • 1. MARKET ANALYSIS Prepared by: GREGAR DONAVEN E. VALDEHUEZA, MBA Lourdes College Instructor
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  • 9. Porter’s Five Competitive Forces Rivalry among Competitors Threat of Substitute Products Potential New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers Internet tends to increase bargaining power of suppliers Internet reduces barriers to entry Internet blurs differences among competitors Internet creates new substitution threats Internet shifts greater power to end consumers
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  • 11. Porter’s Generic Value Chain Support Activities Primary Activities Profit Margin Profit Margin Infrastructure Human Resource Management Technology Development Procurement Elapsed Time - Value added time cost Inbound Logistics Operations Outbound Logistics Marketing & Sales Service
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