Social media vol 2
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Social media vol 2
- 1. Social Media & NetworkingVolume 2 What is foursquare and why do I care? Should I use a Facebook Group or a Fan Page? These are some of the burning questions of Social Media & Networking. Powerful connections are taking place online, and if you aren't involved, you are leaving money on the table.
- 2. Welcome Kelly Hornbuckle, Manager of Marketing & Communications, Georgia Restaurant Association Kaitlin Follrath, Project Manager, GRA ipd Carl Muth, CEO, FoodserviceResourceAssociates.com
- 4. Web 2.0 is… Greater Than the Sum of its Parts
- 5. Web 2.0 is… More than just a catch phrase- It’s a State of Mind!
- 7. Propelled by the growth of Facebook Inc. and LinkedIn Corp., social networks are now more popular than e-mailing on the Internet, according to a Nielsen study.
- 9. June 2008: average number of text messages per user = 188
- 10. 93% of Americans believe an organization should have a presence on social media sites
- 13. Instantly Updatable in Real Time
- 14. “Broadcasts” seeds of info across multiple platforms
- 17. Scope out your surroundings
- 18. Say your hellos
- 19. Listen to the tone of the conversation
- 20. Add to the conversation
- 23. Best Practices Be Candid, Open, Accessible, Relatable Provide a Human Face and Voice for Your Organization Web 2.0 is a Conversation Lives “Forever” on the Internet ~ So Be Nice
- 24. Where do I start? Facebook - www.facebook.comOver 175 Million Users – 35-50 year-old increased 256% Twitter – www.twitter.com3rd Most Used Social Media Outlet LinkedIn – www.linkedin.comOver 35 Million Professionals Yelp – www.yelp.com 34% of reviews are restaurants. 26 million unique visitors in December 2009, up 60% from 16 million unique visitors in December 2008 - more than 8 million reviews posted worldwide Google Account for alerts and analytics
- 25. Social Network Audiences Facebook is your Home LinkedIn is your Office FourSquare is your Bar Twitter is your Coffee Shop
- 26. Facebook - www.facebook.com What is Facebook? Is a free-access social networking website any one can Join. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. The biggest growth spurt for Facebook has been in the category of users from 35 to 49 years of age. (256% Increase) The study found that of Internet users throughout the world, two-thirds visited a social networking site last year. Of those Palo Alto, Calif.-based Facebook is the leader, with visits every month by 3 of every 10 Internet users, the Nielsen study reports.
- 27. Basics Step 1) Set up an account. Step 2) Create a profile Step 3) Upload Photos Step 4) Find Friends Step 5) Navigate Facebook
- 28. Create a Personal Page
- 29. Advanced 1) Set up a Business account 2) Events 3) Email & Website Incorporation 4) Marketing 5) Fans
- 32. Twitter Like broadcasting your text messages Can be done from mobile phone 140 characters or less = microblogging Real time updates Media darling Powerful way to give & get information Opt-In: Followers instead of Friends www.twitter.com
- 33. Key Twitter Terms Tweet: 140 character message which shows up on your twitter page and in the twitter feed of your followers Re-Tweet: when you copy something someone else says and give them credit – ex: RT @cmuth “social networking is awesome” Hashtag: a way to mark key phrases for easy search – ex. #sxsw @ reply: a way to reply to a fellow twitterer publicly Direct Message: private 140 character communication Twitter List: be seen as an expert/information source
- 35. Keep it short
- 38. You can easily change Full Name, Username is more difficult
- 40. Using FourSquare for Business Give the Mayor his/her Due: Imagine the local pizza palace declaring that on any given day…if you are the Mayor of their palace, you and your party dine for free. (Who wouldn’t love to announce that to your friends or the kid’s baseball team?) Buddy Up: Imagine four or five businesses working together to create a fun scavenger hunt of sorts that requires you check into each locale…and then you enjoy some huge discount or prize package that features all of their offerings. Newbies Welcome Wagon: When you check into the dry cleaners for the first time, those laundered shirts are just a penny each. Share the Love: Check in at the local marketing agency and bring a canned good for the food bank. For your trouble, you get a little temporary body art and a chance at winning a big prize. Online and Off: The local radio station is doing a remote. During the remote, if you check in and show your phone’s screen – you go into a drawing to win front row tickets to the hot concert in town. Come on Back, Ya’ Hear: Check in at the local coffee house at least 4 times in the course of a month and you get free coffee for the next month. Check in Specials: Using the Tips area…the local watering hole could offer happy hour specials, buy a beer, get one free specials etc.
- 41. FohBoh.com
- 42. www.linkedin.com
- 43. Set up a LinkedIn profile
- 44. Yelp.com
- 45. Set Up Google Alerts
- 46. Blogs:
- 47. Podcasts: Audio and/or video files which are available over the web through syndication (RSS Feed) RSS = Really Simple Syndication Another tool for getting your message out Be sure to have a plan, but don’t overthink
- 48. Online Maps:
- 49. Photo Sharing: Picasa, Flickr, Facebook Share Picture without Emailing Huge Files
- 50. Social Media in the News Foursquare fans will have new Zagat game Foursquare, a mobile app that has been rapidly gaining in popularity among hip bar hoppers, has inked a deal with Zagat that could move it into the mainstream. Under the new partnership, restaurant-goers will be able to win badges for checking in at Zagat-rated restaurants in major cities around the country. The New York Times/Bits blog(2/9) Restaurants turn to Twitter in D.C. snowstorm - Washington Business Journal - Blogger Russell Warnick also did his part to communicate restaurants' status via Twitter. The Endless Simmer writer produced a Google Map showing the restaurants in the 14th Street corridor that were open and closed throughout the weekend, and he released updated versions of the document through Twitter. By Sunday, more than 40 restaurants were reported to be open, according to his map.
- 52. Find friends on Facebook
- 53. Create your Facebook profile
- 54. Facebook applications and news feeds
- 55. Setting privacy on your Facebook account
- 56. Facebook groups and events
- 57. How to upload video to Facebook
- 58. Setting up Facebook photo albums
- 59. Cleaning up your Facebook profile
- 60. Facebook overview and navigation
- 61. Blogger Tutorial
- 62. Starting a blog
- 65. Blog Privacy 101
- 66. Publish your first blog entry
- 67. Editing or changing your blog posts
- 68. Creating a blogging profile
- 69. Finding blogs to follow
- 70. Making money with your blog
- 72. Sign up for Twitter help
- 73. Helping you find friends on Twitter
- 74. Getting Twitter setup on your mobile phone
- 75. Your personal settings and notifications
- 77. Communicate in Twitter by posting tweets
- 78. Help with Twitter's homepage layout
- 79. How to find Twitter applications
- 80. How to search Twitter
- 81. Twitter language and other power-user tips
- 82. Getting connected with LinkedIn
- 83. Link up with LinkedIn
- 84. Making connections with LinkedIn
- 85. Adding more info to your profile
- 87. Creating and joining groups
- 88. Getting introduced: inbox and introductions
- 89. Adding apps to LinkedIn
- 91. Keep personal information private
Notes de l'éditeur
- Wiki mean “quick” in Hawaiian
- Focus on remixability, standardization, convergence, participation, usability and JOY OF USE
- “broadcasting” originated as a farming term for broadly casting seeds – it was picked up in tv and radio, and is perhaps even more relevant today in web 2.0
- Approach web 2.0 as you would any marketing initiative: with a plan and measurable goals. Measure through urlshorteners which do link tracking, google analytics, google alerts (which you can set for blogs, news, etc).
- Remember: “Joy of Use” is one of the key principles of Web 2.0 – it’s supposed to be fun! Also, make your message foisgras – not spam!
- Creating a personal page is the first step. Use the mullet technique: business in the front, party in the back.
- There are 160 characters in a text message – the 140 in a tweet is so that they can have room for your name.
- Avoid underscores because they are difficult to type on a cell phone. You want a username that is representative of your organization and a full name that adds personality and a “face to a name” – however, you don’t want to be too tied to one person because of turnover, so you can just change your full name and keep the username.
- Blogs are a very easy to set up, easy to make posts and free! This blog is made through blogger – which is free through google. You can set up rss feeds which people can subscribe to and they will be notified of your new posts in their inbox – you can also set up the rss feed through your website. A blog is great alternative for getting info out if you don’t have the best website and/or your website offers little flexibility. They also have high search engine optimization and can really boost your google rankings. Have the person blogging be the person with the most to say – the most excited about your message. Empower and enable key players to help you get the word out through web 2.0! Wordpress is another option – a blog publishing software installed to your website by your webmaster.
- The key to web 2.0 is to be open, candid, accessible and relatable ~ a human face and voice for your organization.
- Next to twitter, this is the most exciting emerging technology. These maps are FREE – easy to create, easy to search and easy to embed. The Atlanta Community Food Bank is using it to map out more than 800 community partners to see how they can better allocate resources. Also, includes RSS feed. You get the full functionality of google maps without having to do any of the coding – let the website do it for you!
- Once again – FREE.