1. Using Mobile Barcodes
for Interactive Marketing

2. What Can a Mobile Barcode Do?
1. Direct to a website
2. Add to contacts
3. Save to calendar
4. Show location on map
5. Make phone call
6. Prepopulate an email
7. Send a text message
8. Deliver a note
9. “Follow” on Twitter
10. “Like” on Facebook
11. “Connect” on LinkedIn
12. Watch on YouTube
13. Gather customer feedback
14. Deliver a coupon
15. Enter a contest
16. Download a file

3. Create
• Creating codes is fast and easy
• Gauge Mobile codes can perform
variety of functions
• A colour code can be assigned to
any code, to fit the creative
• Codes can be saved in various
formats and sizes
• Codes can have a predetermined
life-span with an alternate destination
after expiry, or remain active
indefinitely

4. Modify
• All barcodes are dynamic
• They can be relinked to perform a
completely new function at any time
• There is no need to generate a new
barcode or reproduce your material
• The barcodes will always be current
and accurate

5. Manage
• All barcodes can be organized into
campaigns
• The campaigns can be further
organized by client
• Account administrator can grant
access to multiple users
• The users can have access to the entire
account or a specific client only
• Each user can have full privileges or be
limited to read-only access

6. Track
• Each barcode is linked to live-time
analytics, detailing:
– Number of unique scans
– Number of total scans
– Type of phone that was used
– When the scans took place (to the hour)
– Where the scans came from (general)
• Ability to compare performance of
codes and/or campaigns
• Available option to gather
demographic information and
exact location of each scan

7. USE CASES

8. CONTESTS AND GAMES
1. Point of sale contest
2. Immediate redemption or draws
3. Location based game

9. REWARDS
1. Mobile coupons
2. Collectible points
3. Loyalty programs

10. PURCHASE
1. Mobile commerce
2. Advance purchase
3. Purchase for others

11. CONTENT SAMPLING
1. Sample music before purchase
2. Listen to authors intro to a book
3. Rich content from static creative

12. FEEDBACK
1. Like, Follow or Check-in
2. Surveys and reviews
3. Voting and live polls

13. HOW TO
1. Help or assistance
2. Recipes and instructions
3. Demonstrations

14. 10 Rules to Remember
1. Assist consumer in the use of the QR Code
2. Drive to a mobile friendly page
3. Be weary of cell reception
4. Add value to the consumer
5. Track the performance of your codes
6. Test offers and landing pages
7. Make the promotion unique
8. Test the codes in the field
9. Keep the links fresh and accurate
10. Start using the codes today!

15. MOBILE MARKETING PLATFORM
Visit www.scanvee.com to sign up for your free account today.