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DIGITAL JAPAN - Japan's digital marketing trends - © Cream
DIGITAL JAPAN
PIERRE GAULIS - Director @ Cream
01
< <
DIGITAL JAPAN - Japan's digital marketing trends - © Cream
Penetration
in APAC
35%
Global
Average
79%
JAPAN
INTERNET
32%
A...
DIGITAL JAPAN - Japan's digital marketing trends - © Cream
1.22B
APAC
Total
101M
JAPAN
INTERNET
Users
in APAC
05
< <
DIGITAL JAPAN - Japan's digital marketing trends - © Cream
< <
969,140,200
Active social media users in APAC
accessing soc...
DIGITAL JAPAN - Japan's digital marketing trends - © Cream
07
< <
Social Penetration by Device
Active social media users a...
DIGITAL JAPAN - Japan's digital marketing trends - © Cream
JAPAN: SNAPSHOT
< <
TOTAL POPULATION
127,253,075
ACTIVE FACEBOO...
DIGITAL JAPAN - Japan's digital marketing trends - © Cream
< <
What makes mobile marketing different
in Japan compared to ...
DIGITAL JAPAN - Japan's digital marketing trends - © Cream
0
17.5
35
52.5
70
Line Twitter Facebook
23
39
66
Users in Milli...
DIGITAL JAPAN - Japan's digital marketing trends - © Cream
< <
Who are the key players ?
10
Mobile  network  operators
NTT...
DIGITAL JAPAN - Japan's digital marketing trends - © Cream
Japan
Urban China
United States
Hong Kong
Europe
Urban India
0%...
DIGITAL JAPAN - Japan's digital marketing trends - © Cream
2010
2011
2012
2013
2014
2015
2016
0 3.25 6.5 9.75 13
$12.55
$1...
DIGITAL JAPAN - Japan's digital marketing trends - © Cream
< <
Thank you!
Contact information:
Pierre Gaulis
Director & co...
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Digital (Internet, Social, Mobile) Japan Statistics Overview

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This presentation provides a quick overview and benchmarks on key statistics related to the state of all things digital in Japan such as mobile, social and internet. These key figures should be taken into consideration when considering marketing and advertising activities in Japan.

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Digital (Internet, Social, Mobile) Japan Statistics Overview

  1. 1. DIGITAL JAPAN - Japan's digital marketing trends - © Cream DIGITAL JAPAN PIERRE GAULIS - Director @ Cream 01 < <
  2. 2. DIGITAL JAPAN - Japan's digital marketing trends - © Cream Penetration in APAC 35% Global Average 79% JAPAN INTERNET 32% APAC Average 04 < <
  3. 3. DIGITAL JAPAN - Japan's digital marketing trends - © Cream 1.22B APAC Total 101M JAPAN INTERNET Users in APAC 05 < <
  4. 4. DIGITAL JAPAN - Japan's digital marketing trends - © Cream < < 969,140,200 Active social media users in APAC accessing social media on any device 943,266,600 Active social media users in APAC accessing social media on mobile devices Social Media Users by Device 06 APAC
  5. 5. DIGITAL JAPAN - Japan's digital marketing trends - © Cream 07 < < Social Penetration by Device Active social media users accessing social media on any device as a percentage of the total population Active social media users accessing social media on mobile as a percentage of the total population Active mobile social media users as a percentage of total active social media users O 25% 24,3% 97,3%
  6. 6. DIGITAL JAPAN - Japan's digital marketing trends - © Cream JAPAN: SNAPSHOT < < TOTAL POPULATION 127,253,075 ACTIVE FACEBOOK USERS 23,000,000 INTERNET USERS 138,362,823 ACTIVE MOBILE SUBSCRIPTIONS 138,362,823 79% Internet penetration 109% Mobile Subscription Penetration 08
  7. 7. DIGITAL JAPAN - Japan's digital marketing trends - © Cream < < What makes mobile marketing different in Japan compared to abroad? 175 percent of Japanese mobile data users are on flat-rate plans User experience is great even for data-intensive sites and applications Limited number of free wi-fi spots3 5 Smartphones just over 50% of total number of devices. 09 2 Tablets (iPads) widely used with 3G/4G4
  8. 8. DIGITAL JAPAN - Japan's digital marketing trends - © Cream 0 17.5 35 52.5 70 Line Twitter Facebook 23 39 66 Users in Millions < < t F Japan social media use 11 L
  9. 9. DIGITAL JAPAN - Japan's digital marketing trends - © Cream < < Who are the key players ? 10 Mobile  network  operators NTT  DoCoMo,  au  KDDI  and   So0Bank Crea1ve  agencies Dentsu,  Hakuhodo,  ADK  and   many  other  smaller  players. Mobile  media  sales Carriers  and  ad  agencies.   D2  CommunicaCons  and   Mediba.  Digital  AdverCsing   ConsorCum  (DAC)  and  CA   Mobile Mobile  ad  networks Yahoo!  Japan,  Google,     adways  and  Pocket Industry  associa1ons: Mobile  MarkeCng  SoluCon   AssociaCon  (MMSA),  the   Mobile  Content  Forum  (MCF)   and  the  Japan  Internet   AdverCsing  AssociaCon  (JIAA) 1 3 25 4
  10. 10. DIGITAL JAPAN - Japan's digital marketing trends - © Cream Japan Urban China United States Hong Kong Europe Urban India 0% 1,250% 2,500% 3,750% 5,000% 8% 12% 16% 22% 43% 47% Percentage of mobile subscribers accessing mobile Web at least monthly < < Mobile Web access ranking 1 15 Japan 47% The percentage of people regularly accessing the mobile Web in Japan and urban China is more than double the US according to surveys by Forrester
  11. 11. DIGITAL JAPAN - Japan's digital marketing trends - © Cream 2010 2011 2012 2013 2014 2015 2016 0 3.25 6.5 9.75 13 $12.55 $11.92 $11.25 $10.46 $9.60 $8.53 $7.90 Ad spending in billion U.S dollars Online advertising spending in Japan from 2010 to 2016 This statistic contains data on the online advertising expenditure in Japan from 2010 to 2012 with forecast until 2016. The source predicts online ad spending in Japan to reach 11.92 billion U.S. dollars in 2015. 16 spending in Japan Online advertising < <
  12. 12. DIGITAL JAPAN - Japan's digital marketing trends - © Cream < < Thank you! Contact information: Pierre Gaulis Director & co-founder Cream Koyano Building 402 Aobadai 2-20-3 Meguro-ku, Tokyo info@cream-touch.com www.cream-touch.com 20
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This presentation provides a quick overview and benchmarks on key statistics related to the state of all things digital in Japan such as mobile, social and internet. These key figures should be taken into consideration when considering marketing and advertising activities in Japan.

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