Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
DE CEMB ER 16TH, 2014
GAVIN BARRETT,
FOUNDIN G PARTN ER &
CREATIVE DIRECTOR,
BARRETTANDWELSH
RUSSELL BARRETT
MANA GING P A...
MEET RUSSELL
In the 18 odd years that Russell Barrett has been in advertising,
most of them have been just that. A little odd. He start...
MEET GAVIN
© barrett and welsh
PUTTING IDEAS FIRST
TO MAKE IDEAS LAST
© barrett and welsh
NOT IN THE AD BUSINESS
BUT IN THE MOVING BUSINESS
Owner/Founding Partner + Creative Director,
Barrett and Welsh. In pursuit of big ideas, he
has: nibbled on pigs' ears (not...
SA ME SAME
BU T DI FFERENT
FIRST SAME SAME
THE N DIFFERENT
THEN WHEN
WHAT HOW
THEN WE SHUT UP
SO, SAME SAME.
I T’S A BIG
G OOD WORLD
I T’S A BIG
GR EA T WORLD
#BLOODYGREA T I DEA S
BLOODY
G REA T IDEAS
http://www.youtube.com/watch?v=57zo8O5pDXc
http://www.youtube.com/watch?v=8qsI1SiLqDc
© barrett and welsh
http://www.youtube.com/watch?v=9TXyBHZdsJE
© barrett and welsh
http://www.youtube.com/watch?v=TVFeGE7HdJU
© barrett and welsh
http://www.youtube.com/watch?v=XjJQBjWYDTs
© barrett and welsh
http://www.youtube.com/watch?v=NnFMvQW3TGk
IDEAS	
  TRAVEL	
  
	
  
IDEAS	
  TRAVEL	
  
Human	
  beings	
  have	
  reacted	
  to	
  ideas	
  through	
  the	
  ages.

And	
  there	
  are	
  s...
LET’S	
  SEE	
  SOME	
  ADS	
  THAT	
  DEMONSTRATE	
  THIS	
  POINT.
http://www.youtube.com/watch?v=R8WkIC7bMnE
http://www.youtube.com/watch?v=t6zgQH3tUKk
THESE	
  ADS	
  HAVE	
  THE	
  SAME	
  THING	
  IN	
  COMMON.	
  
A	
  SINGULAR,	
  UNIVERSAL	
  IDEA.
BU T DI FFERENT
BUT	
  NOT	
  ALL	
  IDEAS	
  ARE	
  MADE	
  THE	
  SAME	
  WAY.
SOME	
  IDEAS	
  NEED	
  A	
  LOCAL	
  EDGE.	
  
There’s	
  nothing	
  wrong	
  about	
  adapting	
  a	
  global	
  idea.	...
http://www.youtube.com/watch?v=R4vkVHijdQk
http://www.youtube.com/watch?v=9vt5gcX521Y
BUT,	
  WHEN	
  IT	
  COMES	
  TO	
  ADVERTISING,	
  ONE	
  SIZE	
  DOES	
  
NOT	
  FIT	
  ALL.
SOMETIMES	
  YOU	
  CAN	
  TAKE	
  FROM	
  THE	
  LOCAL	
  AND	
  MAKE	
  IT	
  TRULY	
  GLOBAL	
  
	
  
http://youtu.be/NDwEE_1ESMU
http://youtu.be/RvYbIpATdRY
AND	
  SOMETIMES	
  YOU	
  NEED	
  TO	
  TELL	
  A	
  PURELY	
  LOCAL	
  STORY	
  
	
  
http://youtu.be/jTav-vdht0E
http://youtu.be/Aanb4XFvlQk
© barrett and welsh
http://youtu.be/bUkN7g_bEAI
© barrett and welsh
http://youtu.be/efE79-YQgto
© barrett and welsh
http://youtu.be/8gper3YkzMg
© barrett and welsh© barrett and welsh
http://youtu.be/PIond1E15mM
YOU	
  KNOW	
  WHAT?	
  
SOMETIMES	
  CULTURES	
  CONVERGE.	
  AND	
  THERE’S	
  NOTHING	
  MORE	
  EPIC	
  THAN	
  
WHEN	...
http://youtu.be/NWF2JBb1bvM
WHEN
WHAT HOW
QUESTION
QUESTION
THE CLIENT
QUESTION
THE STRAT EG Y
QUESTION
THE CREATIVE
QUESTION
THE MEDIA
THE ANSWE R
MY FR IEN D
IS BLOWING
THE ANSWE R
MY FR IEN D
IS BLOWING
YOUR MIN D
What	
  are	
  you	
  doing	
  here?	
  
A	
  degree	
  cannot	
  arm	
  you	
  for	
  life.	
  
You	
  merely	
  have	
  ...
ASK	
  QUESTIONS!	
  
WHEN	
  SOMEONE	
  SAYS	
  MAKE	
  A	
  TV	
  AD,	
  ASK	
  WHY.	
  
WHEN	
  THEY	
  SAY,	
  THAT’S	...
© barrett and welsh
http://www.desicreative.com/interview-with-gavin-barret-guy-behind-the-give-me-red-campaign/
© barrett and welsh© barrett and welsh
https://vimeo.com/65094675
QUESTIONS?
Fire away.
© barrett and welsh
Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series
Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series
Prochain SlideShare
Chargement dans…5
×

sur

Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 1 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 2 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 3 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 4 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 5

Les vidéos YouTube ne sont plus prises en charge sur SlideShare

Regarder la vidéo sur YouTube

Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 7 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 8 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 9 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 10 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 11 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 12 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 13 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 14 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 15 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 16 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 17 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 18

Les vidéos YouTube ne sont plus prises en charge sur SlideShare

Regarder la vidéo sur YouTube

Les vidéos YouTube ne sont plus prises en charge sur SlideShare

Regarder la vidéo sur YouTube

Les vidéos YouTube ne sont plus prises en charge sur SlideShare

Regarder la vidéo sur YouTube

Les vidéos YouTube ne sont plus prises en charge sur SlideShare

Regarder la vidéo sur YouTube

Les vidéos YouTube ne sont plus prises en charge sur SlideShare

Regarder la vidéo sur YouTube

Les vidéos YouTube ne sont plus prises en charge sur SlideShare

Regarder la vidéo sur YouTube

Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 25 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 26 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 27

Les vidéos YouTube ne sont plus prises en charge sur SlideShare

Regarder la vidéo sur YouTube

Les vidéos YouTube ne sont plus prises en charge sur SlideShare

Regarder la vidéo sur YouTube

Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 30 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 31 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 32 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 33

Les vidéos YouTube ne sont plus prises en charge sur SlideShare

Regarder la vidéo sur YouTube

Les vidéos YouTube ne sont plus prises en charge sur SlideShare

Regarder la vidéo sur YouTube

Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 36 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 37 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 38 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 39 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 40 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 41

Les vidéos YouTube ne sont plus prises en charge sur SlideShare

Regarder la vidéo sur YouTube

Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 43 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 44 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 45 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 46 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 47 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 48 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 49 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 50 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 51 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 52 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 53 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 54 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 55 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 56 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 57 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 58 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 59 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 60 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 61 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 62 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 63 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 64 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 65 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 66 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 67 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 68 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 69 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 70 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 71 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 72 Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series Slide 73
Prochain SlideShare
The Art of the Brief or Ways to Fill Your Briefs.
Suivant
Télécharger pour lire hors ligne et voir en mode plein écran

0

Partager

Télécharger pour lire hors ligne

Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series

Télécharger pour lire hors ligne

A presentation made by Gavin Barrett and Russell Barrett under the auspices of the Zeitgeist Conference's 2014 Interactives Series, organised by St Xavier's BMM students.

Livres associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir
  • Soyez le premier à aimer ceci

Gavin and Russell Barrett: St Xavier's Zeitgeist Conference 2014 Interactives Series

  1. 1. DE CEMB ER 16TH, 2014 GAVIN BARRETT, FOUNDIN G PARTN ER & CREATIVE DIRECTOR, BARRETTANDWELSH RUSSELL BARRETT MANA GING P ARTNE R CHIEF CRE ATI VE OFFICE R BA RTLE BOGLE HE GARTY AN INTERACTIVE S ES SI ON WIT H
  2. 2. MEET RUSSELL
  3. 3. In the 18 odd years that Russell Barrett has been in advertising, most of them have been just that. A little odd. He started off at Rediffusion DY&R as a trainee copywriter and brochure bitch. While there, he managed to learn a little and build a portfolio of pure paper Lions. He moved on to Ogilvy as a Senior Writer, a mid-level egotist and a junior award winner. Ogilvy gave him the opportunity to learn even more and win his first and then subsequent series of awards. The next step was as a Creative Director at Leo Burnett, where over 5 years, some of the paper Lions transformed into real ones. He continued learning (a recurrent theme), winning businesses, awards across media (Golds, Silvers, Bronzes, finalists @ Cannes, The One Show, Andys, Spikes, D&AD, London International and two Grand Prix at the Goafest in India) and found himself change, for better or worse, into an Executive Creative Director. At Bates India. He then left to learn at BBH as the Creative Head and in the next two years got promoted to Managing Partner & CCO. He is busy trying to make BBH become all it can and deserves to be. And here is where we find him, managing and partnering and predictably, still learning. RUSSELL BARRETT
  4. 4. MEET GAVIN
  5. 5. © barrett and welsh PUTTING IDEAS FIRST TO MAKE IDEAS LAST
  6. 6. © barrett and welsh NOT IN THE AD BUSINESS BUT IN THE MOVING BUSINESS
  7. 7. Owner/Founding Partner + Creative Director, Barrett and Welsh. In pursuit of big ideas, he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His commercials have been shot by: Deepa Mehta, David Carson and Louis Ng. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging. His work: has run in 35 countries, helped elect prime ministers in two countries, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, is studied in business school in Canada and India and received derisive mention in a John Irving novel. He has accumulated: 1 wife, 2 kids, a BA (econ.), an MA (eng. lit), a murderous guppy, a scruffy cocker spaniel poodle and 79+ awards for his work. His first jobs were: market researcher for Maggi noodles; sales manager for a pharmaceutical company. He cannot: sing GAVIN BARRETT
  8. 8. SA ME SAME BU T DI FFERENT
  9. 9. FIRST SAME SAME
  10. 10. THE N DIFFERENT
  11. 11. THEN WHEN WHAT HOW
  12. 12. THEN WE SHUT UP
  13. 13. SO, SAME SAME.
  14. 14. I T’S A BIG G OOD WORLD
  15. 15. I T’S A BIG GR EA T WORLD
  16. 16. #BLOODYGREA T I DEA S BLOODY G REA T IDEAS
  17. 17. http://www.youtube.com/watch?v=57zo8O5pDXc
  18. 18. http://www.youtube.com/watch?v=8qsI1SiLqDc
  19. 19. © barrett and welsh http://www.youtube.com/watch?v=9TXyBHZdsJE
  20. 20. © barrett and welsh http://www.youtube.com/watch?v=TVFeGE7HdJU
  21. 21. © barrett and welsh http://www.youtube.com/watch?v=XjJQBjWYDTs
  22. 22. © barrett and welsh http://www.youtube.com/watch?v=NnFMvQW3TGk
  23. 23. IDEAS  TRAVEL    
  24. 24. IDEAS  TRAVEL   Human  beings  have  reacted  to  ideas  through  the  ages.
 And  there  are  some  ideas  that  work  perfectly.     Living  through  time  and  space.    
  25. 25. LET’S  SEE  SOME  ADS  THAT  DEMONSTRATE  THIS  POINT.
  26. 26. http://www.youtube.com/watch?v=R8WkIC7bMnE
  27. 27. http://www.youtube.com/watch?v=t6zgQH3tUKk
  28. 28. THESE  ADS  HAVE  THE  SAME  THING  IN  COMMON.   A  SINGULAR,  UNIVERSAL  IDEA.
  29. 29. BU T DI FFERENT
  30. 30. BUT  NOT  ALL  IDEAS  ARE  MADE  THE  SAME  WAY.
  31. 31. SOME  IDEAS  NEED  A  LOCAL  EDGE.   There’s  nothing  wrong  about  adapting  a  global  idea.     Provided  it  works.   Otherwise  it’s  our  responsibility  to  make  it  work.    
  32. 32. http://www.youtube.com/watch?v=R4vkVHijdQk
  33. 33. http://www.youtube.com/watch?v=9vt5gcX521Y
  34. 34. BUT,  WHEN  IT  COMES  TO  ADVERTISING,  ONE  SIZE  DOES   NOT  FIT  ALL.
  35. 35. SOMETIMES  YOU  CAN  TAKE  FROM  THE  LOCAL  AND  MAKE  IT  TRULY  GLOBAL    
  36. 36. http://youtu.be/NDwEE_1ESMU
  37. 37. http://youtu.be/RvYbIpATdRY
  38. 38. AND  SOMETIMES  YOU  NEED  TO  TELL  A  PURELY  LOCAL  STORY    
  39. 39. http://youtu.be/jTav-vdht0E
  40. 40. http://youtu.be/Aanb4XFvlQk
  41. 41. © barrett and welsh http://youtu.be/bUkN7g_bEAI
  42. 42. © barrett and welsh http://youtu.be/efE79-YQgto
  43. 43. © barrett and welsh http://youtu.be/8gper3YkzMg
  44. 44. © barrett and welsh© barrett and welsh http://youtu.be/PIond1E15mM
  45. 45. YOU  KNOW  WHAT?   SOMETIMES  CULTURES  CONVERGE.  AND  THERE’S  NOTHING  MORE  EPIC  THAN   WHEN  THAT    HAPPENS.    
  46. 46. http://youtu.be/NWF2JBb1bvM
  47. 47. WHEN WHAT HOW
  48. 48. QUESTION
  49. 49. QUESTION THE CLIENT
  50. 50. QUESTION THE STRAT EG Y
  51. 51. QUESTION THE CREATIVE
  52. 52. QUESTION THE MEDIA
  53. 53. THE ANSWE R MY FR IEN D IS BLOWING
  54. 54. THE ANSWE R MY FR IEN D IS BLOWING YOUR MIN D
  55. 55. What  are  you  doing  here?   A  degree  cannot  arm  you  for  life.   You  merely  have  a  formal  education.   We  hope  to  arm  you  with  one  simple  tool.    
  56. 56. ASK  QUESTIONS!   WHEN  SOMEONE  SAYS  MAKE  A  TV  AD,  ASK  WHY.   WHEN  THEY  SAY,  THAT’S  HOW  IT  IS,  ASK  WHY.   WHEN  THEY  SAY,  ADAPT,  ASK  WHY   WHEN  THEY  SAY  ADOPT,  ASK  WHY.   ALWAYS  QUESTION.    
  57. 57. © barrett and welsh http://www.desicreative.com/interview-with-gavin-barret-guy-behind-the-give-me-red-campaign/
  58. 58. © barrett and welsh© barrett and welsh https://vimeo.com/65094675
  59. 59. QUESTIONS? Fire away. © barrett and welsh

A presentation made by Gavin Barrett and Russell Barrett under the auspices of the Zeitgeist Conference's 2014 Interactives Series, organised by St Xavier's BMM students.

Vues

Nombre de vues

858

Sur Slideshare

0

À partir des intégrations

0

Nombre d'intégrations

19

Actions

Téléchargements

3

Partages

0

Commentaires

0

Mentions J'aime

0

×