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Today’s Agenda Overview: gazlo.com Our Marketing Strategies Local Market Research Creative Advertising Your gazlo.com Website Getting Started – EASY!

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<ul><li>gazlo.com ~ June 2008 </li></ul><ul><li>Walworth county ~ January 2009 </li></ul><ul><li>The areas first complete online business </li></ul><ul><li>Database with local search capabilities </li></ul><ul><li>~ Walworth & Rock Counties~ </li></ul>Overview

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<ul><li>Separate Staff Dedicated </li></ul><ul><li>Category By Category </li></ul>A Portal For All Creative Advertising / Extention of Websites / Consumer Connection <ul><li>10,000 Businesses Entered & Ready To Search In Gazlo </li></ul><ul><li>Separate Dedicated Staff </li></ul>

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We believe in Creative Marketing It is important!

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Marketing

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Story pages… <ul><li>Current Averages </li></ul><ul><li>- 165,000 unique visitors monthly </li></ul><ul><li>- 34 million page views annually * </li></ul><ul><li>3.5 million pageviews monthly </li></ul><ul><li>- Up to 18,000 visitors per day * </li></ul><ul><li>- 950,000 average monthly homepage visits * </li></ul>

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We Advertise! Billboards Movie Theatres Newspapers-Gazette Radio 107.3,

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Lisa’s Fake Storefronts Everybody’s Cafe

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July 6, 2008

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Keyword: ________________

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Radio Ads: Every Month 12 months.

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Local Reseach

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Yellow Page usage is declining. What’s Your Experience? When’s The Last Time You Used Yellow Pages?

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88% are likely to use the first businesses that came to mind. Pulse Research , September 2007 Print Yellow Pages Usage in Walworth County

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Which Book? 46% 25% 3%

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<ul><li>How often do you use Yellow Pages at home? </li></ul><ul><li>Daily 1.5% </li></ul><ul><li>Couple of times per week 15.5% </li></ul><ul><li>Weekly 12.0% </li></ul><ul><li>Couple of times per month 16% </li></ul>Does Yellow Page Ad Size matter?

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Yellow Pages Research: 6 in 10 have a cell phone!

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What do you use the Yellow Pages for? <ul><li>Look up numbers 68% </li></ul><ul><li>Get addresses 16.3% </li></ul><ul><li>Find a business 47.8% </li></ul><ul><li>Make a purchasing decision 9% </li></ul><ul><li>Pulse Research 2007 </li></ul><ul><li>Pulse Research September 2007 </li></ul>

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See How Top Companies Use Yellow Pages

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When Asked What Company Came To Mind First In Home Electronics… <ul><li>How does the leader use yellow pages? </li></ul><ul><li>Ad in Front? </li></ul><ul><li>Where do you find them? </li></ul>

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Online Yellow Pages 10% use it once a month or more. 45% once a year or more. Yellow Page Bypass…..Google / Yahoo

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Where is your audience?

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Not all businesses are listed. Not all businesses are listed

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FREE gazlo website!

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Free Website Photo Up to five categories Link to Web Site Name, Address and Phone Number Map Charge cards accepted Business Hours

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Front Page Ads Sponsored Ads Right Rail Ad Right Rail Ads Sponsored Home Page Ads

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16 Top Level Categories 16 Top Level Categories

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Category Ads Coupon Sponsored Ad

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Creative Advertising Print, Radio,Billboard…

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Creative Advertising Builds brand awareness Elicits a response Increases store traffic Improves image Increases demand Results-driven Gazlo Directory End of the buying cycle Helps narrow options for consumer Targets all audiences “ Marriage” of all creative advertising Consumer-driven Information-driven Increases store traffic* *(Not “build it they will come”)

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The Difference

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Current Gazlo Website Example: Free Site

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Example: Multimedia Complete

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Let’s Look At Some Other Website’s Culligan, Rosenbrook Studios, Flooring & More, Schwartz & Shea, Liquor Cabinet, Paulina’s Party Boutique

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Yours FREE!

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Grow your Business

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95% of traffic from targeted counties! June 08-Dec 08

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Your Gazlo Site… Getting Started

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What you get. Full Multimedia Website Unlimited Control of Your Site Direct URL / link address www.gazlo.com/ yourbusiness Unlimited Keywords (search) Gazlo.com Ad Rotation Category Ads (up to 5) Window Clings & Promotion Items 25 Business Cards Hands-On Training (Kacey) Free Print Ad What you (we) need. Be Actively Involved. Tell Your Customers. Give Them a Reason to Visit Your Site. Tell Your Non-Customers. Give Us Your Feedback. Be Creative With Site Usage Use Gazlo.com Yourself! Extra: Use gazlo.com logo on your menus, brochures…

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~The experience of visiting your business in person. ~Allows a customer to learn more about you at their pace ~Expands your marketplace ~Increases your hours of operation ~Build Branding: Having your URL on your brochures, business cards, ads, posters all increases your brand awareness ~Enhance your image ~Improve customer service ~Creates a competitive edge What Does A gazlo Site Provide (Look Right Plus Below) ~To be up-to-date as TODAY in seconds ~Your customers can locate you easily ~Ability for you to be Actively Involved ~You can build your site over time - daily ~Replace and complement existing sales pieces ~Present your customers with a calendar of events/sales ~Instantly publish unlimited information, photos, menus, new product announcements, employment opportunities, contact information, coupons, videos, virtual tours, keywords, you name it and no HTML programming ~Establishes a credible, professional image ~Saves you time on the phone answering the same questions repeatedly, reduces long distance costs, postage and printing costs PLUS>>>online newsletter, advice column, message board, offer customers a place to email you and join your mailing list, develop an online contest, or giveaway, add related links, highlight an employee or customer, staff, link to your affiliations, add testimonials… What Does A Website Provide

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Thank You!

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How the eye moves on a site

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Marketing in Walworth County <ul><li>Janesville Gazette 17% household in Whitewater. </li></ul><ul><li>53,957 visits to Gazettextra.com, 4.87 pages per visit. </li></ul><ul><li>Billboards </li></ul><ul><li>WJVL Radio, WCLO Radio, 105.9, 107.3 </li></ul><ul><li>CSI Media Wednesday and, Sunday 62,858 </li></ul>