Social Media Metrics ft. Daft Punk
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Slide deck for a Web Manager University Webinar delivered 12/07/2011. Go to http://www.howto.gov/training to see more courses.
![December, 2011 Measuring and More: How to find—and act on— the correct metrics (Ft. Daft Punk) Gadi Ben-Yehuda, Social Media Director IBM Center for the Business of Government [email_address] 202.551.9338](https://image.slidesharecdn.com/socmedmetricspresentationforgsa-111208080806-phpapp02/85/Social-Media-Metrics-ft-Daft-Punk-1-320.jpg)
![Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social Media Metrics ft. Daft Punk
- 1. December, 2011 Measuring and More: How to find—and act on— the correct metrics (Ft. Daft Punk) Gadi Ben-Yehuda, Social Media Director IBM Center for the Business of Government [email_address] 202.551.9338
- 3. What Does the IBM Center Do? Thought leadership by top minds in academe aligned with the Obama Administration’s key management themes Semi-annual magazine sent to federal senior executives Website with blogs on The Business of Government, Cost Take Out and Making Healthcare Reform work Weekly radio show with government executives The IBM Center helps build public sector relationships by focusing on the people in government. The IBM Center helps public sector executives improve the effectiveness of government with practical ideas and original thinking
- 4. Understanding Klout Scores Influence : your ability to drive action. Use Klout for your annual review; try to ignore it for the rest of the year.
- 7. Followers and Friends Followers and friends are easy count, and tell you about interest, but little about actual engagement.
- 8. Retweets, Mentions Retweets are one of the easiest kinds of engagement, and put a little bit of the author’s credibility at stake. The Facebook “Share” represents deeper engagement.
- 9. Discussion/Engagement Not all discussion represents true engagement with its topic, as this thread from DoJ shows. Not even all discussion represents engagement with topics covered by your agency, as spam still proliferates. Having a clear comment policy is essential, so that you can clean your Facebook feed of irrelevant and derogatory comments without being accused of censorship.
- 11. Site Traffic If you are using social media to help people find your content, check and see which media are the most successful.
- 12. Comments Comments—especially when they are directly related to the content you posted—are a sign of deep engagement. http://www.smithsonianmag.com/travel/Vermonts-Venerable-Byway.html
- 22. End Game: A more valuable social media practice that increases citizen participation, trust http:// www.youtube.com/watch?v =K2cYWfq--Nw [G]overnment transparency is associated with residents’ personal feelings of empowerment: Those who think their government shares information well are more likely to say that average citizens can have an impact on government. - Pew Internet Research http://pewinternet.org/Reports/2011/08-Community-Information-Systems.aspx
Editor's Notes
- DC Data Catalog : http://data.octo.dc.gov/ 428 Data Sets Maryland Recovery: http://www.statestat.maryland.gov/recovery.asp Austin, TX Recovery: http://www.ci.austin.tx.us/stimulus/default.htm Other City Recovery: http://accountablerecovery.org/city-recovery-act-websites Miami 311 On-Line: http://miami311.cloudapp.net/ (better than scrolling 4,500 requests) Virtual Charlotte (311): http://vc.charmeck.org/ . . . iPHone tracker of citizen requests Lubbock Open Checkbook: http://www.kcbd.com/Global/story.asp?S=12043985 Crime Reports: http://www.crimereports.com/ Everyblock News: http://www.everyblock.com/ Neighbors: http://www.neighborsforneighbors.org/ (Boston) See-Click-Fix: http://seeclickfix.com/government Plano, TX: http://seeclickfix.com/plano
- Dialogue occurs along a continuum Synchronous – Asynchronous Mediated – Unmediated Blogs Traditional public hearings Google mapping of data Town hall IBM Jam NYC Budget Scenerios: http://www.gothamgazette.com/budgetgame/ Galveston: Tourism: seawall, 1894 Opera House, roller coaster Urbana, IL: http://plone.rehearsal.uiuc.edu/leam/ Portland, OR : http://www.oregonmetro.gov/index.cfm/go/by.web/id=29903
- Private Sector example: Intuit – Tax advice from users, created a community Library of Congress: allow users to help tag, index new materials – supplements experts, speeds cataloging, moves content to user communities OpenStreetMap.com: helps Census locate addresses, houses. Creates customized maps of communities (park benches, water fountains, historical markers, etc.) SanFrancisco.Crimespotting.org: Interactive map to better understand crime in the city.. . Maps, crime reports, RSS or email feeds. Different kinds of communities: -- transaction-based (e.g., Amazon) -- interest-based (e.g., BioMedNet) -- relationship-based (e.g., neighbors-for-neighbors). . . Life experiences
- Montreal – Idea competitions for ideal taxi stand: http://ville.montreal.qc.ca/portal/page?_pageid=5977,40491560&_dad=portal&_schema=PORTAL Apps for Democracy: http://www.appsfordemocracy.org/ VA DMV Wait Times: http://www.dmv.state.va.us/webdoc/utilities/offices.asp BlockShopper: St. Louis: http://stlouis.blockshopper.com/counties/3-st-louis-county-mo How-To’s: Wiki or YouTube: . .. Get a business license, register for school, pay a ticket, pull a permit. . . ..
- Open Government Directive http://www.whitehouse.gov/the_press_office/Transparency_and_Open_Government/ FINDINGS FROM WEB 2.0 STUDY: Rise of User-Generated Content . . . . Government needs to meet citizens where they are – government needs to reach out, not expect people to come to their websites (e.g., CDC in Whyville for flu) Citizens are willing to interact with government agencies online. The role of 3 rd party intermediaries will increase. Government provides data, intermediaries will customize, reconfigure, distribute. Government will need to rethink content and service design. More granular, so intermediaries can tailor. Government will have to find ways to embed authority. Citizens trust government with private data, but not for service efficiency. Access, privacy, quality, security.