1. 2010
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2. Who reads The Toilet Paper?
71% 92%
Male Audience College +
31 $72K
Median Age Median Income
81%
of readers
51%
forward to
81%have gone
regularly talk friends somewhere or
with friends regularly bought
about something that
something they they learned
learned on TTP about on TTP

3. 4
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6. 10
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media

7. 11
bunkhouse
media

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