SlideShare une entreprise Scribd logo
1  sur  34
Never Mind, I'll Just Buy It
Why Library Users Won't Jump Through Your Hoops
http://www.flickr.com/photos/jorgennijman/
Netflix vs. Library Streaming

http://www.flickr.com/photos/pacificcove/
3 Steps!*
*Maybe 4 if plugin required.
Oh Dear.
Kindle vs. Library eBooks

http://www.flickr.com/photos/nehebka/
Bless
your
heart.
Inflicting Pain / The Absurd

Movie Time

http://www.flickr.com/photos/st3f4n/
“You thus find yourself more often than not saying to a patron, ‘Well, yes,
that device might work with our ebooks, and there might be some ebooks
available for you to check out.’ But mostly you spend a lot of time
attempting to explain the publishing industry to them, and file formats, and
software requirements….
No, you can’t get ebooks from the library even though you have a card
here, because you don’t actually live in our city limits.
No, you can’t get that ebook from the library on your Kindle because it’s
not available in Kindle format.
No, you won’t be able to get that book from the library till probably next
year some time, after it moves to the publisher’s backlist.
No, you can’t get that as an ebook through the library at all, because that
publisher won’t sell to us. Yes, I know it says right there on Amazon that
it’s available, but we can’t actually buy it and loan it to people.
It’s depressing. It’s discouraging. It’s not why I became a librarian, and I
doubt it’s why any of you became librarians, either.”
Laura Crossett
Adult Services Coordinator
Coralville Public Library
"Ebook is a horrible word for
the ‘online books available
through browsers’ that we
actually offer."
Stephanie Willen
Brown
Director, Park Library
University of North Carolina
Google Images vs. ARTstor

http://www.flickr.com/photos/tunaboat/
How low will we go?
http://screencast.com/t/Nykbmq3L

http://www.flickr.com/photos/jdhancock/
Assumptions Dissonance

http://www.flickr.com/photos/tmb/
What Users Expect (for Christmas)
And What We Seem to Want Them to Expect

http://www.markhillpublishing.com/the-internet-transistor-radio/
Complexity Is Not an Excuse
"The major cause of complicated, confusing, frustrating
systems is not complexity: It is poor design."
-Don Norman, Living with Complexity

http://www.flickr.com/photos/freshwater2006/
Choice Paralysis
[Defaults matter. Steering matters. Just
because you can cram something into the
interface doesn't mean you should.]
http://www.pewresearch.org/2013/06/25/library-readers-book-type/
“12% of readers of e-books borrowed an e-book from the library in
the past year. But a majority of Americans do not know that this
service is provided by their local library.”
Pew Internet & American Life Project:
Libraries, Patrons, and E-books

http://www.flickr.com/photos/minusbaby/
“E-book borrowers appreciate the selection of e-books at their
local library, but they often encounter wait lists, unavailable titles,
or incompatible file formats.”
Pew Internet & American Life Project:
Libraries, Patrons, and E-books

http://www.flickr.com/photos/sybrenstuvel/
FACT: The greatest offerings in the world don't matter
if no one knows that you're offering them.
"Piracy is almost always a service problem and
not a pricing problem. [...] Our goal is to
create greater service value than pirates, and

this has been successful enough for us that
piracy is basically a non-issue for our
company.“
-Gabe Newell
http://www.tcs.cam.ac.uk/interviews/0012301-interview-gabe-newell.html

http://www.flickr.com/photos/akahodag/
[O]f the 30% of Americans who
have copied or downloaded digital
music files for free, 46% indicated
that they now do so less because
of the emergence of these
services. [...] The comparable
figure for video—the so-called
Netflix effect—is 40%.
Among American P2P users, who
represent most of the high-volume
file sharers, the number is still
higher: 66% say they download
music less because of the
emergence of these services[...].
http://piracy.americanassembly.org/wp-content/uploads/2013/01/Copy-Culture.pdf
“In certain instances, we find that
eliminating DRM restrictions can
lead to an increase in sales of
legal downloads, a decrease in
sales of traditional CDs, and a
decrease in piracy.”
“Although we focus on the music
industry, we also note that our
conclusions are general and
apply more broadly to the digital
world of books, movies, video
games, etc.”
Vernik, D. A., Purohit, D., & Desai, P. S. (2011)

http://www.flickr.com/photos/trippchicago/
“In the current environment, most people
do not have time to spend searching for
information or learning how to use a new
information source or access method. In
order to be one of the first choices for
information, library systems and interfaces
need to look familiar to people by
resembling popular Web interfaces, and
library services need to be easily
accessible and require little or no training
to use. Convenience is a critical factor for
users across all demographic categories,
and is liable to remain so going forward.”
Connaway, L. S., Dickey, T. J., & Radford, M. L.
(2011).

http://www.flickr.com/photos/hellie55/
Less affluent students should not have to
put up with crap; libraries should not
perpetuate the information and digital divide
by providing inferior access:

“African-Americans, Hispanics, and
those who live in lower-income
households are more likely than
others to say they would be
interested in borrowing pre-loaded
e-reading devices and take classes
about how to use the devices and
download books.”
Pew Internet & American Life Project:
Libraries, Patrons, and E-books

http://fedup.dosomething.org/
"Google-Like" Discovery Systems
[ Joelle Thomas ]
joelle.thomas@lib.uconn.edu

[ Galadriel Chilton ]
galadriel.chilton@lib.uconn.edu
@gchilton
slideshare.com/gchilton
Connaway, L. S., Dickey, T. J., & Radford, M. L. (2011). “If it is too inconvenient I’m not going after it:” Convenience as a critical factor
in information-seeking behaviors. Library & Information Science Research, 33(3), 179–190. doi:10.1016/j.lisr.2010.12.002
Duggan, M. (2012, December 27). E-book reading jumps; print book reading declines. Pew Internet Libraries. Retrieved from

http://libraries.pewinternet.org/2012/12/27/e-book-reading-jumps-print-book-reading-declines/
Karaganis, J. & Renkema, L. (2013). Copy culture in the US and Germany. The American Assembly. Retrieved from
http://piracy.americanassembly.org/copy-culture-report/
Nekola, A. (2013, June 25). Americans’ reading habits over time. Pew Research Center. Retrieved from
http://www.pewresearch.org/2013/06/25/library-readers-book-type/
Vernik, D. A., Purohit, D., & Desai, P. S. (2011). Music downloads and the flip side of digital rights management. Marketing Science,
30(6), 1011-1027. doi:10.1287/mksc.1110.0668
Zickuhr, K., Rainie, L., Purcell, K., Madden, M., & Brenner, J. (2012, June 22). Libraries, patrons, and e-books. Pew Internet Libraries.
Retrieved from http://libraries.pewinternet.org/2012/06/22/libraries-patrons-and-e-books

Contenu connexe

Tendances

From Library 2.0 To Library 3D
From Library 2.0 To Library 3DFrom Library 2.0 To Library 3D
From Library 2.0 To Library 3DKim Holmberg
 
New materials, new challenges
New materials, new challengesNew materials, new challenges
New materials, new challengesWendy Stephens
 
Electronic readers in education
Electronic readers in educationElectronic readers in education
Electronic readers in education2506trish
 
Printing chocolate bars
Printing chocolate barsPrinting chocolate bars
Printing chocolate barshebertm3308
 
Technology Nuts and Bolts for a Smaller (Library) World
Technology Nuts and Bolts for a Smaller (Library) WorldTechnology Nuts and Bolts for a Smaller (Library) World
Technology Nuts and Bolts for a Smaller (Library) Worldkramsey
 
ARCLib - Web 2.0 and Library 2.0
ARCLib - Web 2.0 and Library 2.0ARCLib - Web 2.0 and Library 2.0
ARCLib - Web 2.0 and Library 2.0daveyp
 
Student friendly Library DesignTXLA 2014
Student friendly Library DesignTXLA 2014 Student friendly Library DesignTXLA 2014
Student friendly Library DesignTXLA 2014 technolibrary
 
The Cat Who Sat Down At The Reference Desk
The Cat Who Sat Down At The Reference DeskThe Cat Who Sat Down At The Reference Desk
The Cat Who Sat Down At The Reference DeskDavid Newyear
 
104 Communicating our Collections Online
104 Communicating our Collections Online104 Communicating our Collections Online
104 Communicating our Collections Onlinebenosteen
 
Introduction to Web Terminology
Introduction to Web TerminologyIntroduction to Web Terminology
Introduction to Web TerminologyNicole C. Engard
 
What Do You See In This Poem
What Do You See In This PoemWhat Do You See In This Poem
What Do You See In This Poemtimkenney
 
TXLA 2014 Strong Schools, Strong Scores conference
TXLA 2014 Strong Schools, Strong Scores conferenceTXLA 2014 Strong Schools, Strong Scores conference
TXLA 2014 Strong Schools, Strong Scores conferencetechnolibrary
 

Tendances (18)

From Library 2.0 To Library 3D
From Library 2.0 To Library 3DFrom Library 2.0 To Library 3D
From Library 2.0 To Library 3D
 
New materials, new challenges
New materials, new challengesNew materials, new challenges
New materials, new challenges
 
Ipad
IpadIpad
Ipad
 
Electronic readers in education
Electronic readers in educationElectronic readers in education
Electronic readers in education
 
Library 2.0
Library 2.0Library 2.0
Library 2.0
 
Beyond Best Practices
Beyond Best PracticesBeyond Best Practices
Beyond Best Practices
 
Printing chocolate bars
Printing chocolate barsPrinting chocolate bars
Printing chocolate bars
 
Technology Nuts and Bolts for a Smaller (Library) World
Technology Nuts and Bolts for a Smaller (Library) WorldTechnology Nuts and Bolts for a Smaller (Library) World
Technology Nuts and Bolts for a Smaller (Library) World
 
224 April 11
224 April 11224 April 11
224 April 11
 
ARCLib - Web 2.0 and Library 2.0
ARCLib - Web 2.0 and Library 2.0ARCLib - Web 2.0 and Library 2.0
ARCLib - Web 2.0 and Library 2.0
 
Student friendly Library DesignTXLA 2014
Student friendly Library DesignTXLA 2014 Student friendly Library DesignTXLA 2014
Student friendly Library DesignTXLA 2014
 
The Cat Who Sat Down At The Reference Desk
The Cat Who Sat Down At The Reference DeskThe Cat Who Sat Down At The Reference Desk
The Cat Who Sat Down At The Reference Desk
 
104 Communicating our Collections Online
104 Communicating our Collections Online104 Communicating our Collections Online
104 Communicating our Collections Online
 
Introduction to Web Terminology
Introduction to Web TerminologyIntroduction to Web Terminology
Introduction to Web Terminology
 
What Do You See In This Poem
What Do You See In This PoemWhat Do You See In This Poem
What Do You See In This Poem
 
SWONtech News for July, 2012
SWONtech News for July, 2012SWONtech News for July, 2012
SWONtech News for July, 2012
 
intro to library 2.0
intro to library 2.0intro to library 2.0
intro to library 2.0
 
TXLA 2014 Strong Schools, Strong Scores conference
TXLA 2014 Strong Schools, Strong Scores conferenceTXLA 2014 Strong Schools, Strong Scores conference
TXLA 2014 Strong Schools, Strong Scores conference
 

En vedette

ER&L 2014: DDA 2.0 Evidence-Based Selection of E-Books
ER&L 2014: DDA 2.0 Evidence-Based Selection of E-BooksER&L 2014: DDA 2.0 Evidence-Based Selection of E-Books
ER&L 2014: DDA 2.0 Evidence-Based Selection of E-BooksGaladriel Chilton
 
NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and ...
NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and ...NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and ...
NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and ...Galadriel Chilton
 
ER&L 2016 Using the scrum project management methodology to create a comprehe...
ER&L 2016 Using the scrum project management methodology to create a comprehe...ER&L 2016 Using the scrum project management methodology to create a comprehe...
ER&L 2016 Using the scrum project management methodology to create a comprehe...Galadriel Chilton
 
Hazen Symposium: Ivy Plus Libraries Collective Collections Development and Ma...
Hazen Symposium: Ivy Plus Libraries Collective Collections Development and Ma...Hazen Symposium: Ivy Plus Libraries Collective Collections Development and Ma...
Hazen Symposium: Ivy Plus Libraries Collective Collections Development and Ma...Galadriel Chilton
 
ER&L 2014 Human TERMS of Engagement
ER&L 2014 Human TERMS of EngagementER&L 2014 Human TERMS of Engagement
ER&L 2014 Human TERMS of EngagementGaladriel Chilton
 
MAPing Scopus & Web of Science: Using Massive Amounts of Data for Collection ...
MAPing Scopus & Web of Science: Using Massive Amounts of Data for Collection ...MAPing Scopus & Web of Science: Using Massive Amounts of Data for Collection ...
MAPing Scopus & Web of Science: Using Massive Amounts of Data for Collection ...Galadriel Chilton
 
E-Journals Glossary of Terms
E-Journals Glossary of TermsE-Journals Glossary of Terms
E-Journals Glossary of TermsGaladriel Chilton
 
ERM IG - ALA 2012 - Presentation
ERM IG - ALA 2012 - PresentationERM IG - ALA 2012 - Presentation
ERM IG - ALA 2012 - PresentationGaladriel Chilton
 
Open Source Electronic Resource Management Systems: ERMes and CORAL (ALA Annu...
Open Source Electronic Resource Management Systems: ERMes and CORAL (ALA Annu...Open Source Electronic Resource Management Systems: ERMes and CORAL (ALA Annu...
Open Source Electronic Resource Management Systems: ERMes and CORAL (ALA Annu...Galadriel Chilton
 
MAPing Library Resources: Using Massive Amounts of Data for Collection Analysis
MAPing Library Resources: Using Massive Amounts of Data for Collection AnalysisMAPing Library Resources: Using Massive Amounts of Data for Collection Analysis
MAPing Library Resources: Using Massive Amounts of Data for Collection AnalysisGaladriel Chilton
 
10 Ways to Win at SlideShare SEO & Presentation Optimization
10 Ways to Win at SlideShare SEO & Presentation Optimization10 Ways to Win at SlideShare SEO & Presentation Optimization
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
 
Masters of SlideShare
Masters of SlideShareMasters of SlideShare
Masters of SlideShareKapost
 
STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
STOP! VIEW THIS! 10-Step Checklist When Uploading to SlideshareSTOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
STOP! VIEW THIS! 10-Step Checklist When Uploading to SlideshareEmpowered Presentations
 
What Makes Great Infographics
What Makes Great InfographicsWhat Makes Great Infographics
What Makes Great InfographicsSlideShare
 
How To Get More From SlideShare - Super-Simple Tips For Content Marketing
How To Get More From SlideShare - Super-Simple Tips For Content MarketingHow To Get More From SlideShare - Super-Simple Tips For Content Marketing
How To Get More From SlideShare - Super-Simple Tips For Content MarketingContent Marketing Institute
 
How to Make Awesome SlideShares: Tips & Tricks
How to Make Awesome SlideShares: Tips & TricksHow to Make Awesome SlideShares: Tips & Tricks
How to Make Awesome SlideShares: Tips & TricksSlideShare
 

En vedette (17)

ER&L 2014: DDA 2.0 Evidence-Based Selection of E-Books
ER&L 2014: DDA 2.0 Evidence-Based Selection of E-BooksER&L 2014: DDA 2.0 Evidence-Based Selection of E-Books
ER&L 2014: DDA 2.0 Evidence-Based Selection of E-Books
 
NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and ...
NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and ...NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and ...
NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and ...
 
ER&L 2016 Using the scrum project management methodology to create a comprehe...
ER&L 2016 Using the scrum project management methodology to create a comprehe...ER&L 2016 Using the scrum project management methodology to create a comprehe...
ER&L 2016 Using the scrum project management methodology to create a comprehe...
 
Hazen Symposium: Ivy Plus Libraries Collective Collections Development and Ma...
Hazen Symposium: Ivy Plus Libraries Collective Collections Development and Ma...Hazen Symposium: Ivy Plus Libraries Collective Collections Development and Ma...
Hazen Symposium: Ivy Plus Libraries Collective Collections Development and Ma...
 
ER&L 2014 Human TERMS of Engagement
ER&L 2014 Human TERMS of EngagementER&L 2014 Human TERMS of Engagement
ER&L 2014 Human TERMS of Engagement
 
MAPing Scopus & Web of Science: Using Massive Amounts of Data for Collection ...
MAPing Scopus & Web of Science: Using Massive Amounts of Data for Collection ...MAPing Scopus & Web of Science: Using Massive Amounts of Data for Collection ...
MAPing Scopus & Web of Science: Using Massive Amounts of Data for Collection ...
 
E-Journals Glossary of Terms
E-Journals Glossary of TermsE-Journals Glossary of Terms
E-Journals Glossary of Terms
 
ERM IG - ALA 2012 - Presentation
ERM IG - ALA 2012 - PresentationERM IG - ALA 2012 - Presentation
ERM IG - ALA 2012 - Presentation
 
Open Source Electronic Resource Management Systems: ERMes and CORAL (ALA Annu...
Open Source Electronic Resource Management Systems: ERMes and CORAL (ALA Annu...Open Source Electronic Resource Management Systems: ERMes and CORAL (ALA Annu...
Open Source Electronic Resource Management Systems: ERMes and CORAL (ALA Annu...
 
MAPing Library Resources: Using Massive Amounts of Data for Collection Analysis
MAPing Library Resources: Using Massive Amounts of Data for Collection AnalysisMAPing Library Resources: Using Massive Amounts of Data for Collection Analysis
MAPing Library Resources: Using Massive Amounts of Data for Collection Analysis
 
10 Ways to Win at SlideShare SEO & Presentation Optimization
10 Ways to Win at SlideShare SEO & Presentation Optimization10 Ways to Win at SlideShare SEO & Presentation Optimization
10 Ways to Win at SlideShare SEO & Presentation Optimization
 
Masters of SlideShare
Masters of SlideShareMasters of SlideShare
Masters of SlideShare
 
STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
STOP! VIEW THIS! 10-Step Checklist When Uploading to SlideshareSTOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
 
What Makes Great Infographics
What Makes Great InfographicsWhat Makes Great Infographics
What Makes Great Infographics
 
How To Get More From SlideShare - Super-Simple Tips For Content Marketing
How To Get More From SlideShare - Super-Simple Tips For Content MarketingHow To Get More From SlideShare - Super-Simple Tips For Content Marketing
How To Get More From SlideShare - Super-Simple Tips For Content Marketing
 
You Suck At PowerPoint!
You Suck At PowerPoint!You Suck At PowerPoint!
You Suck At PowerPoint!
 
How to Make Awesome SlideShares: Tips & Tricks
How to Make Awesome SlideShares: Tips & TricksHow to Make Awesome SlideShares: Tips & Tricks
How to Make Awesome SlideShares: Tips & Tricks
 

Similaire à ER&L 2014 Never Mind I'll Just Buy It: Why Library Users Won't Jump Through Your Hoops

E books and ereaders in your school library program buffy hamilton july 2011
E books and ereaders in your school library program buffy hamilton july 2011E books and ereaders in your school library program buffy hamilton july 2011
E books and ereaders in your school library program buffy hamilton july 2011Buffy Hamilton
 
New Librarians: This is your time
New Librarians: This is your timeNew Librarians: This is your time
New Librarians: This is your timeNed Potter
 
Finding the Phoenix: Feathers, Flight & the Future of Libraries
Finding the Phoenix: Feathers, Flight & the Future of LibrariesFinding the Phoenix: Feathers, Flight & the Future of Libraries
Finding the Phoenix: Feathers, Flight & the Future of Librarieshblowers
 
Surfing Cs & Wading 2.0 Tide Pools
Surfing Cs & Wading 2.0 Tide PoolsSurfing Cs & Wading 2.0 Tide Pools
Surfing Cs & Wading 2.0 Tide Poolshblowers
 
Should Libraries Invest in eBooks and eReaders? Pros and Cons
Should Libraries Invest in eBooks and eReaders? Pros and ConsShould Libraries Invest in eBooks and eReaders? Pros and Cons
Should Libraries Invest in eBooks and eReaders? Pros and Consflorencye
 
Goodbye Gutenberg? The real impact of emerging technologies on libraries, pu...
Goodbye Gutenberg?  The real impact of emerging technologies on libraries, pu...Goodbye Gutenberg?  The real impact of emerging technologies on libraries, pu...
Goodbye Gutenberg? The real impact of emerging technologies on libraries, pu...chaefele
 
Jackson District Library Website Usability Study
Jackson District Library Website Usability StudyJackson District Library Website Usability Study
Jackson District Library Website Usability StudyLavanya Kumar
 
Literature circles for the 21st century part 2
Literature circles for the 21st century part 2Literature circles for the 21st century part 2
Literature circles for the 21st century part 2Katie McKnight
 
New Technologies: Creating the Ultimate Library Experience
New Technologies: Creating the Ultimate Library ExperienceNew Technologies: Creating the Ultimate Library Experience
New Technologies: Creating the Ultimate Library ExperienceLeah White
 
Emerging Technologies in the Library
Emerging Technologies in the LibraryEmerging Technologies in the Library
Emerging Technologies in the LibrarySamantha Chada
 
Cardiff - Web 2.0 & Library 2.0
Cardiff - Web 2.0 & Library 2.0Cardiff - Web 2.0 & Library 2.0
Cardiff - Web 2.0 & Library 2.0daveyp
 
#2 Library 2.0: Melbourne Workshop
#2 Library 2.0: Melbourne Workshop #2 Library 2.0: Melbourne Workshop
#2 Library 2.0: Melbourne Workshop hblowers
 
Library 2.0: Melbourne
Library 2.0: MelbourneLibrary 2.0: Melbourne
Library 2.0: Melbournehblowers
 
Expanding the Concept of Library
Expanding the Concept of LibraryExpanding the Concept of Library
Expanding the Concept of LibraryKathleen Johnson
 

Similaire à ER&L 2014 Never Mind I'll Just Buy It: Why Library Users Won't Jump Through Your Hoops (20)

E books and ereaders in your school library program buffy hamilton july 2011
E books and ereaders in your school library program buffy hamilton july 2011E books and ereaders in your school library program buffy hamilton july 2011
E books and ereaders in your school library program buffy hamilton july 2011
 
The library of the future - CILIP WM AGM
The library of the future - CILIP WM AGMThe library of the future - CILIP WM AGM
The library of the future - CILIP WM AGM
 
New Librarians: This is your time
New Librarians: This is your timeNew Librarians: This is your time
New Librarians: This is your time
 
Finding the Phoenix: Feathers, Flight & the Future of Libraries
Finding the Phoenix: Feathers, Flight & the Future of LibrariesFinding the Phoenix: Feathers, Flight & the Future of Libraries
Finding the Phoenix: Feathers, Flight & the Future of Libraries
 
Surfing Cs & Wading 2.0 Tide Pools
Surfing Cs & Wading 2.0 Tide PoolsSurfing Cs & Wading 2.0 Tide Pools
Surfing Cs & Wading 2.0 Tide Pools
 
Should Libraries Invest in eBooks and eReaders? Pros and Cons
Should Libraries Invest in eBooks and eReaders? Pros and ConsShould Libraries Invest in eBooks and eReaders? Pros and Cons
Should Libraries Invest in eBooks and eReaders? Pros and Cons
 
Goodbye Gutenberg? The real impact of emerging technologies on libraries, pu...
Goodbye Gutenberg?  The real impact of emerging technologies on libraries, pu...Goodbye Gutenberg?  The real impact of emerging technologies on libraries, pu...
Goodbye Gutenberg? The real impact of emerging technologies on libraries, pu...
 
Web 2.you keynote
Web 2.you keynoteWeb 2.you keynote
Web 2.you keynote
 
Website Usability Study
Website Usability StudyWebsite Usability Study
Website Usability Study
 
Jackson District Library Website Usability Study
Jackson District Library Website Usability StudyJackson District Library Website Usability Study
Jackson District Library Website Usability Study
 
Literature circles for the 21st century part 2
Literature circles for the 21st century part 2Literature circles for the 21st century part 2
Literature circles for the 21st century part 2
 
New Technologies: Creating the Ultimate Library Experience
New Technologies: Creating the Ultimate Library ExperienceNew Technologies: Creating the Ultimate Library Experience
New Technologies: Creating the Ultimate Library Experience
 
Bid 2015
Bid 2015Bid 2015
Bid 2015
 
Emerging Technologies in the Library
Emerging Technologies in the LibraryEmerging Technologies in the Library
Emerging Technologies in the Library
 
Cardiff - Web 2.0 & Library 2.0
Cardiff - Web 2.0 & Library 2.0Cardiff - Web 2.0 & Library 2.0
Cardiff - Web 2.0 & Library 2.0
 
#2 Library 2.0: Melbourne Workshop
#2 Library 2.0: Melbourne Workshop #2 Library 2.0: Melbourne Workshop
#2 Library 2.0: Melbourne Workshop
 
Library 2.0: Melbourne
Library 2.0: MelbourneLibrary 2.0: Melbourne
Library 2.0: Melbourne
 
Digital Tattoo Workshop for BCLA/PNLA
Digital Tattoo Workshop for BCLA/PNLADigital Tattoo Workshop for BCLA/PNLA
Digital Tattoo Workshop for BCLA/PNLA
 
Expanding the Concept of Library
Expanding the Concept of LibraryExpanding the Concept of Library
Expanding the Concept of Library
 
20090922 Lascarides
20090922 Lascarides20090922 Lascarides
20090922 Lascarides
 

Dernier

Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxkarenfajardo43
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWQuiz Club NITW
 
Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4JOYLYNSAMANIEGO
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfJemuel Francisco
 
Mental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsMental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsPooky Knightsmith
 
Man or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptx
Man or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptxMan or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptx
Man or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptxDhatriParmar
 
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationdeepaannamalai16
 
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...DhatriParmar
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfPatidar M
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
week 1 cookery 8 fourth - quarter .pptx
week 1 cookery 8  fourth  -  quarter .pptxweek 1 cookery 8  fourth  -  quarter .pptx
week 1 cookery 8 fourth - quarter .pptxJonalynLegaspi2
 
4.11.24 Mass Incarceration and the New Jim Crow.pptx
4.11.24 Mass Incarceration and the New Jim Crow.pptx4.11.24 Mass Incarceration and the New Jim Crow.pptx
4.11.24 Mass Incarceration and the New Jim Crow.pptxmary850239
 
Textual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSTextual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSMae Pangan
 
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnvESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnvRicaMaeCastro1
 
Expanded definition: technical and operational
Expanded definition: technical and operationalExpanded definition: technical and operational
Expanded definition: technical and operationalssuser3e220a
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management systemChristalin Nelson
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptxmary850239
 
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxDIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxMichelleTuguinay1
 

Dernier (20)

Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITW
 
Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
 
prashanth updated resume 2024 for Teaching Profession
prashanth updated resume 2024 for Teaching Professionprashanth updated resume 2024 for Teaching Profession
prashanth updated resume 2024 for Teaching Profession
 
Mental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsMental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young minds
 
Man or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptx
Man or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptxMan or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptx
Man or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptx
 
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentation
 
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
 
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptxINCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdf
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
week 1 cookery 8 fourth - quarter .pptx
week 1 cookery 8  fourth  -  quarter .pptxweek 1 cookery 8  fourth  -  quarter .pptx
week 1 cookery 8 fourth - quarter .pptx
 
4.11.24 Mass Incarceration and the New Jim Crow.pptx
4.11.24 Mass Incarceration and the New Jim Crow.pptx4.11.24 Mass Incarceration and the New Jim Crow.pptx
4.11.24 Mass Incarceration and the New Jim Crow.pptx
 
Textual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSTextual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHS
 
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnvESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
 
Expanded definition: technical and operational
Expanded definition: technical and operationalExpanded definition: technical and operational
Expanded definition: technical and operational
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management system
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx
 
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxDIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
 

ER&L 2014 Never Mind I'll Just Buy It: Why Library Users Won't Jump Through Your Hoops

  • 1. Never Mind, I'll Just Buy It Why Library Users Won't Jump Through Your Hoops http://www.flickr.com/photos/jorgennijman/
  • 2. Netflix vs. Library Streaming http://www.flickr.com/photos/pacificcove/
  • 3. 3 Steps!* *Maybe 4 if plugin required.
  • 5. Kindle vs. Library eBooks http://www.flickr.com/photos/nehebka/
  • 6.
  • 8. Inflicting Pain / The Absurd Movie Time http://www.flickr.com/photos/st3f4n/
  • 9.
  • 10.
  • 11.
  • 12. “You thus find yourself more often than not saying to a patron, ‘Well, yes, that device might work with our ebooks, and there might be some ebooks available for you to check out.’ But mostly you spend a lot of time attempting to explain the publishing industry to them, and file formats, and software requirements…. No, you can’t get ebooks from the library even though you have a card here, because you don’t actually live in our city limits. No, you can’t get that ebook from the library on your Kindle because it’s not available in Kindle format. No, you won’t be able to get that book from the library till probably next year some time, after it moves to the publisher’s backlist. No, you can’t get that as an ebook through the library at all, because that publisher won’t sell to us. Yes, I know it says right there on Amazon that it’s available, but we can’t actually buy it and loan it to people. It’s depressing. It’s discouraging. It’s not why I became a librarian, and I doubt it’s why any of you became librarians, either.” Laura Crossett Adult Services Coordinator Coralville Public Library
  • 13. "Ebook is a horrible word for the ‘online books available through browsers’ that we actually offer." Stephanie Willen Brown Director, Park Library University of North Carolina
  • 14. Google Images vs. ARTstor http://www.flickr.com/photos/tunaboat/
  • 15.
  • 16. How low will we go? http://screencast.com/t/Nykbmq3L http://www.flickr.com/photos/jdhancock/
  • 18. What Users Expect (for Christmas)
  • 19. And What We Seem to Want Them to Expect http://www.markhillpublishing.com/the-internet-transistor-radio/
  • 20. Complexity Is Not an Excuse "The major cause of complicated, confusing, frustrating systems is not complexity: It is poor design." -Don Norman, Living with Complexity http://www.flickr.com/photos/freshwater2006/
  • 21. Choice Paralysis [Defaults matter. Steering matters. Just because you can cram something into the interface doesn't mean you should.]
  • 22.
  • 24. “12% of readers of e-books borrowed an e-book from the library in the past year. But a majority of Americans do not know that this service is provided by their local library.” Pew Internet & American Life Project: Libraries, Patrons, and E-books http://www.flickr.com/photos/minusbaby/
  • 25. “E-book borrowers appreciate the selection of e-books at their local library, but they often encounter wait lists, unavailable titles, or incompatible file formats.” Pew Internet & American Life Project: Libraries, Patrons, and E-books http://www.flickr.com/photos/sybrenstuvel/
  • 26. FACT: The greatest offerings in the world don't matter if no one knows that you're offering them.
  • 27. "Piracy is almost always a service problem and not a pricing problem. [...] Our goal is to create greater service value than pirates, and this has been successful enough for us that piracy is basically a non-issue for our company.“ -Gabe Newell http://www.tcs.cam.ac.uk/interviews/0012301-interview-gabe-newell.html http://www.flickr.com/photos/akahodag/
  • 28. [O]f the 30% of Americans who have copied or downloaded digital music files for free, 46% indicated that they now do so less because of the emergence of these services. [...] The comparable figure for video—the so-called Netflix effect—is 40%. Among American P2P users, who represent most of the high-volume file sharers, the number is still higher: 66% say they download music less because of the emergence of these services[...]. http://piracy.americanassembly.org/wp-content/uploads/2013/01/Copy-Culture.pdf
  • 29. “In certain instances, we find that eliminating DRM restrictions can lead to an increase in sales of legal downloads, a decrease in sales of traditional CDs, and a decrease in piracy.” “Although we focus on the music industry, we also note that our conclusions are general and apply more broadly to the digital world of books, movies, video games, etc.” Vernik, D. A., Purohit, D., & Desai, P. S. (2011) http://www.flickr.com/photos/trippchicago/
  • 30. “In the current environment, most people do not have time to spend searching for information or learning how to use a new information source or access method. In order to be one of the first choices for information, library systems and interfaces need to look familiar to people by resembling popular Web interfaces, and library services need to be easily accessible and require little or no training to use. Convenience is a critical factor for users across all demographic categories, and is liable to remain so going forward.” Connaway, L. S., Dickey, T. J., & Radford, M. L. (2011). http://www.flickr.com/photos/hellie55/
  • 31. Less affluent students should not have to put up with crap; libraries should not perpetuate the information and digital divide by providing inferior access: “African-Americans, Hispanics, and those who live in lower-income households are more likely than others to say they would be interested in borrowing pre-loaded e-reading devices and take classes about how to use the devices and download books.” Pew Internet & American Life Project: Libraries, Patrons, and E-books http://fedup.dosomething.org/
  • 33. [ Joelle Thomas ] joelle.thomas@lib.uconn.edu [ Galadriel Chilton ] galadriel.chilton@lib.uconn.edu @gchilton slideshare.com/gchilton
  • 34. Connaway, L. S., Dickey, T. J., & Radford, M. L. (2011). “If it is too inconvenient I’m not going after it:” Convenience as a critical factor in information-seeking behaviors. Library & Information Science Research, 33(3), 179–190. doi:10.1016/j.lisr.2010.12.002 Duggan, M. (2012, December 27). E-book reading jumps; print book reading declines. Pew Internet Libraries. Retrieved from http://libraries.pewinternet.org/2012/12/27/e-book-reading-jumps-print-book-reading-declines/ Karaganis, J. & Renkema, L. (2013). Copy culture in the US and Germany. The American Assembly. Retrieved from http://piracy.americanassembly.org/copy-culture-report/ Nekola, A. (2013, June 25). Americans’ reading habits over time. Pew Research Center. Retrieved from http://www.pewresearch.org/2013/06/25/library-readers-book-type/ Vernik, D. A., Purohit, D., & Desai, P. S. (2011). Music downloads and the flip side of digital rights management. Marketing Science, 30(6), 1011-1027. doi:10.1287/mksc.1110.0668 Zickuhr, K., Rainie, L., Purcell, K., Madden, M., & Brenner, J. (2012, June 22). Libraries, patrons, and e-books. Pew Internet Libraries. Retrieved from http://libraries.pewinternet.org/2012/06/22/libraries-patrons-and-e-books