Keith Ferrazzi is the master of networking, and I gained a great amount of knowledge from his book, "Never Eat Alone." I wanted to share what I have learned with others, so I put together a presentation with the important concepts I took out of the book. Enjoy!
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Never Eat Alone Presentation
1. Never Eat Alone Secrets to Success and Relationships Written By: Keith Ferrazzi Presented By: Ryan Greene
2. Preview What really is Networking and why do it ? Understand how to develop a healthy Networking philosophy Set the foundations for building a Network of help Learn how to use Networking to achieve goals with the Networking Action Plan
3. Summary A personal account of networking successes and failures. Keith Ferrazzi’s story is truly inspirational. From a blue collar family to Yale, Harvard M.B.A., and many executive posts. His vast network of relationships from New York to LA has leaded him to becoming one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum. Keith Ferrazzi has not only risen above the ranks, but he is sharing his strategies to success. Currently, the owner of FerrazziGreenlight, an enterprise consulting, research and training firm.
4. What is Networking? “Relationships are more like muscles, the more you work on them, the stronger they get.” - Keith Ferrazzi Networking is building relationships Relationships are solidified by trust, Institutions are built on it. You can gain trust by asking not what people can do for you, but what can you do for others. Networking is the acquisition and maintaining of lasting relationships.
5. Why Network? It never gets boring. You are always learning about yourself, other people, business, and the world, and it feels awesome. Today’s primary currency is information A wide-reaching network is one of the surest ways to become and remain thought leaders of our own respective fields. Autonomy is a life vest made out of sand Entrepreneurs never achieve their full potential without the support of others! Lifetime corporate employment is dead, we’re all free agents now.
6. Networking Philosophy Be personal, it’s not about mass, it’s about a real connection. You can’t amass a network of connections without introducing such connections to others with equal fervor. Never keep score! It’s not a numbers game. “Ping” All the time Ping- staying in touch, maintaining a relationship
7. Rules for “Pinging” People you are seeking a relationship with need to hear your name in at least 3 modes of communication- email, phone, and a face-to-face encounter – before you can establish a relationship. Once the relationship is established, you need to nurture a lasting relationship with a phone call or email at least once a month. To transform a contact into a friend, you need a min. of 2 face-to-face meetings out of the office/classroom Maintaining a secondary relationship requires 2/3 pings a yr.
8. Following up FOLLOW – UP is the key to success in any field. Timeliness Give 12-24hrs after you meet someone to follow up Always express your gratitude Be sure to include an item of interest from your meeting or conversation- a joke or a share moment of humor. Set yourself apart and give them something to remember you by. Make following up a habit. Make it automatic. Brevity is essential to a lasting relationship.
9. Who should Networks include? Relatives/ Friends of relatives Current colleagues Members of professional and social organizations Neighbors, past and present People you have worked with in the past People in your religious congregation Former teachers and employers People you socialize with People who provide services to you
10. Networking Action Plan (NAP) NAP Criteria: Be specific with goals Goals must be believable Goals must be challenging and demandin Our achievements grow according to the size of our dreams and the degree to which we are in touch with our mission. Lessons from Bill Clinton: Be specific about what you want to do in life Be sensitive to making a real connection in your interactions with others.
11. Networking Action Plan (NAP) Step 1) Goal Setting Process Find your Passion A goal is a dream with a deadline What do you truly love? What are you good at? What do you want to accomplish in life? What are the obstacles that are stopping you? Step 2) Putting Goals to Paper Work backwards from your goal to the present Set yearly and quarterly goals Make a primary and back-up goal Step 3) Create a Personal “Board of Advisors” 2 or 3 enlightened counselors
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13. Networking Lessons By, Dale Carnegie “Become genuinely interested in other people” “Be a good listener.” “Let the other person do a great deal of talking” “Smile” ‘Talk in terms of the other persons’ interests” “Give honest and sincere appreciation”
14. Networking Conclusions Networking is building relationships and relationships matter “Your network is your net worth” Don’t keep score, go out of your way introduce people, and it is quality over quantity-be personal, you are not a robot Your network is all around you, seize it ! Working backwards from a future goal grounds your efforts, provides motivation, and limits detours
15. Lifestyle Experiments and Productivity with Tim Ferriss 4 Hour Work Week and 4 Hour Body Tim looks at life as a game and an experiment and plays it how he wants, and you can too. Stoicism- define your fears and face them Anyone have any other must read content they know of ?
16. Who’s in your Rolodex? Follow up or Die! Keith Ferrazzi Ryan Greene Thanks for listening to my presentation Send me a follow up email with a comment at greenerj@muohio.edu And I will send you my presentation
Editor's Notes
This book has been extremely influential to me, and has changed my insight of networking and how success is best achieved.
Ready your audience mentally and set expectations – let them know they are going to get something out of the presentation and convince them to engage the presentation and (you) the presenter.Here is an insight into the presentation. Hopefully by the end of the presentation, you will be able to answer these questions for yourself.
A brief summary of the book.
Ask as question “What is Networking?” This is the central theme of networking. As once said, do unto others as you would want done to you.
Ask as question “Why Network?”It feels awesome because you are creating brand equity for yourself. Each ping occurrence is improving you and your brand. We will talk later more about pinging, but for now all you need to know is that pinging is essentially maintaining a relationship. A
“Pinging” – staying in touch, a quick casual greeting. There’s no one way to “ping.” Once you develop your own style, you’ll find it easier to stay in touch with more people than you could have imagined.
Secondary Relationship-
Essentially the key to success! Brevity is essential to a strong relationship.
Ask as question “Who should Networks include? “
“Recognizing the value of Networking and mastering the mechanics is great, but you need to apply networking towards goals to get full effect. That is where a nap(nap joke?) Networking Action Plan (NAP) comes in. A Networking Action Plan helps you define specific, achievable goals that will motivate you and allow you to develop a strategy to complete them.”(Find someone in room to ask about goals for summer or semester [just ask me if no one is willing ])…There are people who can help you achieve those goals correct …Ok so here are some NAP criteria
Mentoring is a nonhierarchical activity that transcends careers and can cross all organizational boundaries. Which essentially means, a mentor doesn’t have to be someone with a higher title than you. A mentor just has to be someone that you can ultimately benefit from.
Think about what you want to accomplish within the next year (for instance) and work your way back to the present. This may seem counter-intuitive at first but when you understand where you want to head you have a better of what actions to take today, tomorrow and next week. The actions that you take today will have a multiplier effect in the future, it’s the classic example of a 3 degree slice at the tee becoming 30 yards right of the fairway and in the lake- so aim in the right direction.Some example goals for a year out – Summer internship ( if you were like me you were thinking about this from the moment began your “highschool” job)College involvement – what clubs do you want to be in, leadership positions within those clubsFitness goals ( lose 30 lbs and 15% body fat, gain 15 lbs of muscle, run a sub -6 mile consistently etc.)Making the steps to reach your goals smaller makes them more perceptible and doable !
In addition to Never Eat Alone there are other books that will help you work on some fundamentals of communication which is what Networking comes down to in the end. Dale Carnegie is famous for his book “How to Win Friends and Influence People”. Personal Improvement is a process and one that can yield highly satisfying results.
