An introduction/review of elements of design for Digital Graphics and Animations

1. Elements of Design Mrs. Montgomery Digital Graphics & Animations Robinson High School

2. Elements of Design The basic units that make up any design Line Shape Size Value Color Texture Space Type This presentation introduce the first 7 of these elements. Type will be addressed in a separate lesson.

3. Line Linear marks Lines Edges Implied Line A series of points indicating direction, movement and form. FreeFoto.com Horizontal lines suggest rest and tranquility.

4. Vertical lines suggest grandness. Diagonal lines indicate movement. Line Photos courtesy FreeFoto.com

5. Shape Shape is a two-dimensional closed contour defined by its perimeter Organic – thought of as occurring naturally Geometric – named shapes

6. Squares and rectangles – stability Triangles – goal or direction Shape

9. Value The measure of lightness or darkness in a composition.

10. Darker objects stand out in a composition. Lighter objects recede or hang back. Value FreeFoto.com

11. Black – authority White – innocence and purity Red – passion, anger,appetite Green – wealth, naturerelaxing Blue – peace, loyalty Purple – luxury, wealth, sophistication Color

12. Refers to the surface appearance of an object Enhances the realism of an object Texture

13. Rough Smooth Soft Hard Glossy Pattern Texture

15. Shape

16. Size

17. Value

18. Color

19. Texture

20. Space

21. TypeNow you will see how designers have used these elements in their business card designs.