Guide Hootsuite for the edition of the presence of Generalitat de Catalunya (Government of Catalonia) in the social networks Twitter, Linkedin and Facebook.
1. Hootsuite User Guide
Directorate General
for Citizen Attention
www.slideshare.net/gencat
June 2010
Legal notice
This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction,
distribution, public communication and transformation to generate a derivative work, without any
restriction providing that the author is always cited (Governtment of Catalonia. Presidential
Department) and this licence does not contradict any specific licence that an image within this report
might have and the rights of the image prevail. The complete licence can be consulted at
http://creativecommons.org/licenses/by/3.0/legalcode
1
2. Inviting Members 1/3
Go to the owl icon at the top and choose ‘Settings’
and ‘Social Networks’.
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3. Inviting Members 2/3
Once there, in the ‘Team’ tab, you'll see the members
who are part of the editing team of each tool. To invite other
members, click on ‘Add New Team member’.
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4. Inviting Members 3/3
A dialogue box will be displayed where you should enter the e-mail
address of the person you want to invite and select the network to
which you want to invite them as editor (e.g. you can invite one
person to Twitter and Facebook and another just to Facebook). Then
click on ‘Send’.
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5. Adding Columns 1/2
You can configure the information you want to see for each tool. For
example, in the case of Twitter, the tweets written by people you are
following (Home feed), your own tweets (Sent tweets), direct messages
(Direct Message), your lists, etc. Go to the tab of the tool to which you
want to add the columns and click on ‘Add Stream’.
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6. Adding Columns 2/2
A box opens where you have to choose the information you
want to add. First you have to choose the social network, then
the profile and finally the type of column. To finish, click on
‘Create Stream’.
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7. Doing following/followers 1/4
Go to the owl icon at the top and choose ‘Contacts’.
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8. Doing following/followers 2/4
First select the Twitter profile on the left. Then select the ‘People I
Follow’ tab, and click on the magnifying glass icon in the top right. A
search box is displayed where you can search for the name of the user
you want to follow. Enter the name and press intro.
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9. Doing following/followers 3/4
Choose the users tab and click on ‘Follow’.
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10. Doing following/followers 4/4
If you click on the avatar, a box appears with the user's
information (how many followers they have, who they are
following, etc.). At the bottom, you can follow them by clicking
on ‘Follow’ or send them a direct message (DM), add them to a
list, etc.
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11. Creating Lists on Twitter 1/2
First, you have to create a column (Add Stream) and choose the ‘Lists’
tab. Then you have to select the Twitter profile. You can use a list
already created or create a new one. To create a new one, you have to
give it a name and say if you want it to be public or private.
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12. Creating Lists on Twitter 2/2
To complete this list with the profiles that you are interested in
following,
you have to search for them in the 'Contacts’ section (the same way
you did the following). Once you've found the profile, click on ‘Add to
List’ in the dialogue box, select the Twitter list and click on ‘Save’.
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13. Writing tweets/updates
in Facebook 1/2
First, you have to choose the network on which you want to edit by
clicking on the avatar. Then you can write the text in the text box,
shrink the URLs by pasting the address in the links box and clicking on
‘Shrink it’ or add photos and documents (paperclip icon). If you want to
post the tweet, you have to click on ‘Send Now’.
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14. Writing tweets/updates
in Facebook 2/2
Hootsuite also allows you to post tweets later. Once you've written the
tweet, you have to click on the calendar icon and programme the day
and time you want to post it. It is also possible to save draft tweets by
clicking on the file icon.
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15. Statistics 1/2
Through the URL shrinker, Hootsuite lets you get statistics for the
dissemination of the links posted. Go to the owl icon and choose
‘Stats’.
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16. Statistics 2/2
In the ‘Summary’ tab, you'll find the clicks to the links per day. You can
also find out from what countries your tweets have been consulted by
clicking on ‘Show Referral and Regional Stats’. In ‘Individual
Message’, you can see how many clicks a specific tweet has had.
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17. Assignments 1/2
Hootsuite allows you to assign replying to a tweet or a Facebook entry
to a member of the work team. Just go directly to the message, click
on the arrow on the right and choose ‘Assign to‘.
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18. Assignments 2/2
In the dialogue box, choose the person in the work team (‘Assign to’),
and you can also add a note (‘Add Note’). Then click on ‘Assign’.
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19. Assignments 2/3
You can view all the assigned messages and their status by clicking
on the owl icon and then on ‘Assignments’.
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20. Thank you!
Hootsuite User Guide
Directorate General
for Citizen Attention
www.slideshare.net/gencat
June 2010
Legal notice
This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction,
distribution, public communication and transformation to generate a derivative work, without any
restriction providing that the author is always cited (Governtment of Catalonia. Presidential
Department) and this licence does not contradict any specific licence that an image within this report
might have and the rights of the image prevail. The complete licence can be consulted at
http://creativecommons.org/licenses/by/3.0/legalcode
17