Helping you understand the market opportunities of mobile health & medical apps

Copyright © Genetic Digital 2012
Helping your organisation
understand the market
opportunities of mHealth
& mobile apps.

The Health Apps Market
• mHealth market
is expected to
reach $111.8
billion by 2025
• Most revenue to
come from app
based services
and wearables
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Copyright © Genetic Digital
• 75% of apps
target
consumers/
patients
• 25% off apps
target HCPs

Usage
• 65% of mobile users have downloaded
at least one health app
• UK Smartphone ownership is at 85%
• Around 320,000+ health apps
• Most are ‘general wellness’ apps but
health condition management apps now
account for 40% of all apps.
• Apps that provide disease specific
support have grown from 10% to 16%;
the top 5 therapy areas they focus on
are all chronic conditions
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EVOLVE YOUR DIGITAL DNA
What this means
–New medical models are
emerging
–New healthcare
ecosystem is developing
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Current Healthcare Challenges
• Ageing population
• Unhealthy lifestyles
• Staff shortages
• Community care
• Budget cuts
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What mHealth brings to healthcare
– Enhances the efficiency &
effectiveness of care
– Improves clinical decision making
– Offers remote monitoring
– Reduces hospitalisation
– Better utilisation of DRs time
– Patient-centered care
– Savings
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Potential Cost Savings
€99 billion in savings in care costs by 2017
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3.7bn 32bn 0.17bn 69bn 6.2bn €99bn
Diagnosis
Treatment &
Monitoring
Workforce to
support mHealth
Cost savings
in ADE
Wellness &
prevention
Healthcare cost
savings by 2017
Equating to a potential of
40 million doctor days by 2017
Source PWC/GSMA (June 2013)
http://www.gsma.com/connectedliving/socio-economic-
impact-of-mhealth-an-assessment-report-for-the-
european-union/

Commercial Opportunities
– Addressing the challenges
through mHealth solutions
like apps
– Yield cost savings and
revenue enhancements
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Solution areas
1.Wellness & Prevention
2.Expediting Diagnosis
3.Treatment & Monitoring
4.Stronger Healthcare Systems
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Wellness & Prevention
• Apps that equip consumers with relevant
information and tools
– Empowering them to make improved and
informed lifestyle choices leading to better
health/reducing the risk of chronic disease
– Monitor diet, physical activity & medications
• Diabetes apps have led the way
• GSK Asthma App has been a success
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Expediting Diagnosis
• Delay in diagnosis of chronic diseases
increases complications and treatment costs
• Apps that enable remote diagnosis and self-
assessment of symptoms
• Enable HCPs to detect diseases earlier &
facilitate timely medical interventions
• AirStrip Cardiology – remote diagnosis &
treatment decision making tool for heart
patients / Shares ECG data
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Treatment & Monitoring
• Delivering continuous care remotely can
help to reduce re-admission rates and
establishes early warning systems
• Reduces care costs and helps to prioritise
patients more efectively
• Apps that improve adherence & remote
treatment
• Examples: iBG Star / Medipal Apps
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Stronger Healthcare Systems
• mHealth can improve
– practitioner support
– helping HCPs stay informed
– better utilisation of DRs time
• Medical Education - DrCompanion™ app
• Medical Toolkits – Calculators/Med Devices
• Streamline Admin Systems/Pathways
• Data Capture & Analysis (Big Data)
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Where is the market now?
Stage 1
• Led by consumer friendly products ties to fitness and general
wellbeing (like the Jawbone / Fitbit)
Stage 2
• We’ve just entered
• Apps & mobile connected devices permeate the medical field
Stage 3
• Mobile, wearables & data-collection devices mesh together
• Provide the backbone for optimisation & customisation of
preventative health, medical treatment & hospital processes
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But we face some barriers
1. Political – how to align mHealth with
national healthcare strategies
2. Technology / Interoperability standards
3. Security & data protection
4. Regulatory / Compliance lagging behind
5. Engage patients / HCPs earlier during
solution design
6. Lack of evidence of clinical/economic
benefits
– Before email became widespread,Intel’s surveys showed that most people
claimed not to want it!
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The Future
• Sophisticated Wearables &
Device Integration
• Apple’s Healthbook
• BIG DATA & personalisation
• Integrate disparate and large
volumes of data to provide a
holistic health view
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Your App Project -
Considerations
• Mobile Health Strategy
• Target Audience
• Commercial Model
• Platforms & Devices
• Distribution Model
• Compliance & CE Marking
• Testing
• Marketing
• Tracking
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Our Digital DNA
• In-depth understanding of how healthcare
professionals and patients behave using digital &
mobile
• In-depth understaning of medical compliance and
CE Marking mobile apps
• Pharma, bio-tec, medical device, healthcare charity,
NHS and care services sector hands-on experience
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Client Portfolio
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App Development Services
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• Mobile & Web Strategy
• App & Web Development
• Backend DB Development
• Systems Integration
• App Prototyping
• Compliance/CE Marking
• Wearable/Med Tech
Connectivity Solutions

Portfolio
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https://www.geneticapps.co.uk/case-studies/

22
OvuSense™ is a unique,
real-time ovulation cycle
monitoring system.
A vaginal sensor (Class 2
device) collects
temperature readings &
sensor data is sent to the
app predicting their
ovulation cycle.
The product complies with
MHRA and FDA
regulations and is CE
marked and FDA listed.
OvuSense Fertility App

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The Rosemont
Pharmaceuticals App acts as
both a product reference
guide and as a liquid
medicine dosage calculator.
The app has undergone
independent testing,
conforms to the relevant
requirements of the Medical
Device Directive (MDD)
93/42/EEC and is
registeredwith the MHRA
as a Class 1 device.
Rosemont Pharma App

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This app was developed for a
Child and Adolescent
Psychiatrist at NHSGrampian.
It’s a dual function calculator
for health professionals
working with child and
adolescent patients with a
possibleeating or feeding
disorder.By entering a
patient’s measurementdata
you can calculatetheir current
WeightFor Height,BMIand
growthpercentiles.
Instant Weight for Height

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The QUiPP app is a clinical tool
used by doctors to help assess
a woman’s risk of preterm
birth. The app looks at different
measures that can affect how
likely it is for a woman to give
birth early:quantitativefetal
fibronectin(fFn), cervical
length, and whether a woman
has previously hada premature
birth. This App was created for
the Woman’s Health Academic
Centre, Kings College London
and is based on a study of over
1000 women in conjunction
with St. Thomas' Hospital.A
web based version of the
calculator was also developed
for https://quipp.org/ website.
QUiPP Diagnostic Tool

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A medicaleducational app
designed to help pharmacy
students learn basic facts
aboutthe mostcommonly
used medicines.It was
originally designed as a
pack of medicine
information cards to help
pharmacy students at the
University of East Anglia
learn basic facts about the
most commonly used
medicines.
PharmaQuest

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Wound Care Buddy is a
cross-platform app for
healthcare professionals
involved in wound
management. The app
provides a quick and easy
access to an organisation’s
wound formulary at the
point of care.
The Backend allows
multiple organisations to
add tailored, user-
generated content
Wound Care Buddy
WINNER– Journalof CommunityNursingAwards
The Hounslow and Richmond Community NHS Trust tissue
viability service was selectedas winner of the Outstanding
Practice in Wound Care Award due to the successful
implementation of the ‘Wound Care Buddy’ app.

Learn more…
Genetic Digital - www.geneticdigital.co.uk
Genetic Apps - www.geneticapps.co.uk
Email:
evolve@geneticdigital.co.uk
Twitter:
@geneticdigital
LinkedIn
https://www.linkedin.com/company/genetic-digital/
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