Movilidad empresarial encuentro genexus 2013
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Movilidad empresarial encuentro genexus 2013
- 1. © 2013 IBM Corporation ¿Está su empresa preparada para transformarse en una empresa móvil? Luis Eirea Servicios de Movilidad - IBM Latinoamérica
- 2. © 2013 IBM Corporation2 Las Tecnologías de la Información han ido evolucionando y se han convertido en pervasivas Host/Mainframe Client/Server Web/Desktop Mobile/Wireless/Cloud De los empleados utilizan múltiples dispositivos para realizar sus tareas; 12% usa 4 o más3 55% Acceso a redes En aumento de riesgos de seguridad por la proliferación de datos y dispositivos móviles4 8X Riesgos de seguridad De personas encuestadas a nivel global dicen que utilizan dispositivos personales en tareas corporativas1 69% Consumerización de TI De descargas fueron hechas en el 2012 versus 30.1B en el 20112 73.3B Aplicaciones móviles 1http://www.businesswire.com/news/home/20110711006694/en/IDG-Global-Survey-Shows-Smartphone-Growing-Rapidly ; 2 IDC, Worldwide and U.S. Mobile Application Download and Revenue 2012-2016 Forecast: The Appification of Everything Goes Global, Doc #234684, May 2012 ; 3 Forrester Research, Inc, "Provisioning a Flexible Workplace Pushes the Boundaries of IT," June 2012; 4 BM X-Force® Threat and Risk Report, March 2011
- 3. © 2013 IBM Corporation3 Las organizaciones lideres utilizan las tecnologías móviles como un habilitador de negocios clave para el crecimiento y la diferenciación competitiva Source: IBM Global IT Study on Mobile Infrastructure 2013 Cuales son las prioridades de movilidad de su empresa? 69% 39% Mejorar servicio al cliente 65% 34% Mejorar comunicaciones con clientes y/o socios 61% 31% Aumentar ventas/ingresos 57% 28% Aumentar y mejorar interacción con clientes 54% 19% Crear diferencias competitivas 46% 13% Extenderse a nuevos segmentos/geografías de clientes Lideres en tecnología móvil Otros Mejorar satisfacción de clientes 64% 34%
- 4. © 2013 IBM Corporation4 Como resultado, las organizaciones lideres en movilidad están obteniendo beneficios significativos que les permiten reinventir en IT para ayudar a crecer el negocio Performance del negocio relativo a pares en la industria Mejor performance de negocio que sus pares en la industria Más propensos a crecer el presupuesto de TI Más probable de haber obtenido crecimiento de ingresos de al menos 10% Incremento de presupuesto de TI en 10% o más respecto a año anterior Incremento de ingresos de 10% o más respecto a año anterior 14% 26% 26% 49% 15% 29% 2X 2X 2X Lideres en tecnología móvil Otros Source: IBM Global IT Study on Mobile Infrastructure 2013
- 5. © 2013 IBM Corporation5 Los beneficios de la movilidad representa oportunidades para empresas de todas las industrias Extender el negocio a consumidores y fuerza de trabajo móvil Mejorar eficiencia operacional y reducir costos Diferenciar la experiencia del cliente Habilitar nuevos servicios y modelos de negocios Resultados de negocios Banca Seguros Salud Telecom Retail Gobierno Otros Notificación de usuarios Servicios móviles de terceros Servicios de localización Pago móvil Comercio móvil social Cuidado de clientes y asesoramiento Optimización de fuerza de trabajo Innovación de productos y servicios Colaboración usando redes sociales Aplicaciones y plataforma de infraestructura existentes
- 6. © 2013 IBM Corporation6 Solo el 20% ha logrado tomar ventaja y se han convertido en una empresa lider en tecnología móvil 17% Pilotos Mientras movilidad es una prioridad, tienen varios proyetos de movilidad en modo piloto. Estas organizaciones carecen de una estrategia integrada de movilidad. 20% Líderes en Tecnología Móvil Enfoque estratégico y corporativo de infraestructura para soportar movilidad. Alto número de iniciativas de tecniología móvil son priorizadas. 35% Evaluando Enfoque ad hoc de infraestructura para soportar movilidad y poca o ninguna actividad de movilidad en ejecución. 28% Experimentando Enfoque más estratégico de infraestructura para soportar movilidad y poco número de actividades de movilidad priorizadas. Alta Prioridad Baja Prioridad Ad hoc Estratégic oEnfoque de Infraestructura Móvil
- 7. © 2013 IBM Corporation7 • Complejidad de infraestructura para soportar múltiples plataformas de dispositivos móviles • Requerimientos de movilidad específicos para cada empleado/trabajador • Extender aplicaciones de datos, voz y video a dispositivos móviles • Integración a traves de plataformas de red cableadas e inalámbricas • “Consumerización de TI” fuerza a los CIOs a adoptar políticas y planes para BYOD; múltiples opciones de dispositivos para empleados • Acceso en cualquier momento, en cualquier lado y con cualquier dispositivo ahora es un estándar • Interacciones de negocios en redes sociales son cada vez más importantes La movilidad puede traer beneficios tangibles pero también presenta grandes desafíos de negocios y tecnológicos Business and IT change Security and management • Protección de privacidad e información confidencial • Políticas para dispositivos propiedad de los usuarios • Visibilidad, seguridad y gestión de los requerimientos de las distintas plataformas móviles Complexity and integration Desafíos de negocios y TI Seguridad y gestión Complejidad e Integración
- 8. © 2012 IBM Corporation© 2013 IBM Corporation Estos desafíos se ven reflejados en multiples casos de uso con distintas necesidades Consumer Professional Workers Task Based Workers BYOD Consumers Consumers Type of Solution Type of Solution Typical UsersTypical Users Sales Executives Sales Executives Field Force Delivery Drivers Maintenance Inventory Mobile POS Field Force Delivery Drivers Maintenance Inventory Mobile POS Varies Varies Mobile Banking Retail ordering Coupons Mobile Banking Retail ordering Coupons Email Calendar CRM Email Calendar CRM FFA CRM Direct Store Delivery Asset Management FFA CRM Direct Store Delivery Asset Management Email Calendar Directory Email Calendar Directory Application Examples Application Examples Device TypesDevice Types iOS Android iOS Android Blackberry iOS Android Blackberry iOS Android Windows Mobile Rugged Devices Tablets (iOS/Android) Windows Mobile Rugged Devices Tablets (iOS/Android) iOS Android Blackberry iOS Android Blackberry IndustriesIndustries Banking Retail Insurance Banking Retail Insurance Cross Industry Cross Industry Manufacturing CPG Retail Energy & Utilities Travel and Transportation Manufacturing CPG Retail Energy & Utilities Travel and Transportation Cross Industry (with the exception of some regulated industries) Cross Industry (with the exception of some regulated industries)
- 9. © 2013 IBM Corporation9 Los gerentes de TI deben sortear una avalancha de problemas para convertir a su empresa en una verdadera Empresa Móvil Como puedo soportar una creciente fuerza de trabajo móvil? Como puedo convertirme en un negocio social? Como doy seguridad a mis dispositivos móviles? Como puedo aprovechar la virtualización y cloud? Como reduzco costos? Cuál es mi estrategia de movilidad para B2E? B2B? B2C? Como proveo aplicaciones móviles? Como conectar de manera segura mis dispositivos móviles a la red corporativa? Puedo migrar de laptops a tablets? Como debo soportar BYOD? Como IBM soporta BYOD?
- 10. © 2013 IBM Corporation10 Pero...¿qué están haciendo diferente las empresas líderes en tecnología móvil que les permite disfrutar de los beneficios? Planificar para el desarrollo móvil y establecer estrategias y políticas únicas para toda la organización Integrar la movilidad a lo largo de la empresa, en vez de tratar los proyectos uno a uno o por silos Optimizar la infraestructura móvil para mejorar el acceso y la performance Gestionar la movilidad en forma segura y eficiente
- 11. © 2013 IBM Corporation11 Planificar es clave para desarrollar una posición de liderazgo en el tema movilidad Desarrollar una estrategia empresarial abarcativa de la movilidad Desarrollar casos de uso Determinar riesgos y políticas para una empresa móvil segura ServerServerServerPlanificar
- 12. © 2013 IBM Corporation12 La integración le ayuda a construir una infraestructura móvil y comenzar a desarrollar una posición de liderazgo en movilidad Extender la convergencia de voz, datos y video a usuarios móviles Extender las herramientas de colaboración (mensajería, presencia, email, calendarios) a usuarios móviles Integrar las aplicaciones de clientes y empleados con los sistemas back-end ServerServerServer Integrar
- 13. © 2013 IBM Corporation13 Un enfoque en iniciativas de optimización acelera los proyectos de movilidad y puede ayudar a moverlo a una posición de liderazgo en movilidad Optimizar redes para acceso seguro y alta performance Virtualizar escritorios y aplicaciones para acceder en forma móvil Apalancarse en cloud computing para provisión de aplicaciones de escritorio y móviles ServerServerServerOptimizar
- 14. © 2013 IBM Corporation14 Las iniciativas centradas en la gestión pueden ayudarlo a alcanzar mayor eficiencia mientras desarrolla una posición de liderazgo móvil Desplegar, gestionar y proteger dispositivos móviles, incluyendo BYOD Proveer acceso seguro a las aplicaciones corporativas Desplegar una plataforma para el desarrollo, gestión y entrega de aplicaciones móviles Gestionar
- 15. © 2013 IBM Corporation15 Invertir en estas iniciativas clave pueden ayudar a su organización a obtener ventajas competitivas para su negocio y convertirse en una verdadera empresa móvil Desarrollar una estrategia empresarial abarcativa de la movilidad Desarrollar casos de uso Determinar riesgos y políticas para una empresa móvil segura ServerServerServerPlanificar Extender la convergencia de voz, datos y video a usuarios móviles Extender las herramientas de colaboración (mensajería, presencia, email, calendarios) a usuarios móviles Integrar las aplicaciones de clientes y empleados con los sistemas back- end ServerServerServerIntegrar Optimizar redes para acceso seguro y alta performance Virtualizar escritorios y aplicaciones para acceder en forma móvil Apalancarse en cloud computing para provisión de aplicaciones de escritorio y móviles ServerServerServerOptimizar Desplegar, gestionar y proteger dispositivos móviles, incluyendo BYOD Proveer acceso seguro a las aplicaciones corporativas Desplegar una plataforma para el desarrollo, gestión y entrega de aplicaciones móviles Gestionar
- 16. © 2013 IBM Corporation16 IBM puede ayudarlo a convertirse en una verdadera Empresa Móvil
- 17. © 2013 IBM Corporation17 Connect to backend systems in support of mobile Manage mobile devices and applications Transform the business by creating new opportunities Extend existing business capabilities to mobile devices Build mobile applications Secure your mobile business Assess and Plan enterprise mobile strategy Start with a consulting assessment IBM ofrece soluciones para cubrir las necesidades de su empresa en todo el ciclo de vida móvil Evaluar tercerización de servicios gerenciados y outsourcing para movilidad
- 18. © 2013 IBM Corporation18 Industry Solutions IBM & Partner Applications Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive Application & Data Platform Strategy&DesignServices Cloud & Managed Services Devices Network Servers Development&IntegrationServices Management AnalyticsSecurity Portafolio IBM MobileFirst
- 19. © 2013 IBM Corporation19 70 Call Centers de Servicios de Workplace a nivel mundial 9 Centros de Operaciones de Seguridad (SOCs) 14 Centros de excelencia en Comunicaciones integradas 12 Centros de implementación y soporte móvil 30+ laboratorios de investigación soportando movilidad Soporte a Clientes en 50 lenguajes diferentes 5,000 profesionales de movilidad, comunicaciones integradas y redes Procesos globales estándares, herramientas y metodologías La experiencia de IBM en soluciones de movilidad a nivel global es reconocida por las más exigentes empresas Mobility Operations Centers Integrated Communications Mobility Centers of Excellence
- 20. © 2013 IBM Corporation20 Entonces … ¿está Ud preparado para convertir su empresa en una verdadera Empresa Móvil? Planificar para el desarrollo móvil y establecer estrategias y políticas únicas para toda la organización Integrar la movilidad a lo largo de la empresa, en vez de tratar los proyectos uno a uno o por silos Optimizar la infraestructura móvil para mejorar el acceso y la performance Gestionar la movilidad en forma segura y eficiente
- 21. © 2013 IBM Corporation21 Aprenda más acerca de como IBM puede ayudarlo a convertirse en una Empresa móvil Facebook facebook.com/ibmmobility Slideshare slideshare.net/ibmmobility Descargue el reporte completo Tome el self-assessment Twitter twitter.com/ibmmobility YouTube youtube.com/ibmmobility Síganos ibm.com/services/mobile-study bit.ly/MobileAssess Info graphic http://bit.ly/byodgraphic Más información IBM MobileFirst site ibm.com/mobilefirst
- 22. © 2013 IBM Corporation22 ¿Preguntas? Luis Eirea Servicios de Movilidad IBM Latinoamérica eireal@uy.ibm.com
Notes de l'éditeur
- Key message: Computing continues to extend it’s reach and mobile is the latest extension to become fully embedded in the fabric of enterprise IT. But it does bring with it some unique characteristics. From a business perspective it is really transforming and creating new business models. These models must adapt to consumer mobile expectations and work on the end consumer’s own private device Mobile apps have much faster lifecycles and they are much more iterative than traditional applications And there is a high degree of fragmentation of devices, networks, and languages, etc. that is forcing movement toward open standards.
- The return on investment that our Mobile Technology Leaders are realizing is clear. These mobile savvy organizations greatly outperform their peers on a number of business metrics. When asked how they would position themselves in their industry overall, Mobile Technology Leaders were more likely to view themselves as outperforming industry peers twice as often. In addition, Mobile Technology Leaders are considerably more likely to rate their own organizations favorably as achieving key business objectives specifically related to mobile capabilities and services. Twice as many Mobile Technology Leaders experienced an increase of 10 percent or more in their IT budget than other respondents, an indication that Mobile Technology Leaders understand and experience the value of information technology and continue to invest in it. And compared to their industry peers, Mobile Technology Leaders are twice as likely to have experienced revenue growth of 10% or more over the previous year.
- ACCESSIBILITY: Graphic shows how various enterprise applications, infrastructure platforms and workloads present opportunities across multiple industries, leading to business results (across the bottom) that include: extending business to mobile customers and workforce; improving operational efficiencies and reducing costs; differentiating the customer experience; and enabling new services and business models. Many businesses start with workforce optimization, but mobile extends to a vast array of additional areas as companies try to: Extend business to mobile customers and their workforce Improve operational efficiencies and reduce costs Differentiate the customer experience Enable new services and business models In order to take advantage of the opportunities presented in the mobile space, enterprises from all industries need a comprehensive mobile platform that bridges the gap between the diverse and fragmented mobile devices (tablets and smartphones) and the backend systems that deliver content. The needs of the mobile business are varied. IBM offers a unified portfolio that allows clients to build mobile applications and connect to and run backend systems, while also managing and securing their business and extending capabilities to mobile devices and transforming their businesses
- This model was based on two dimensions, the degree to which mobile is viewed as a priority and the extent to which it is treated as a strategic initiative.
- While the opportunities mobile presents are significant and mobile has become an enterprise requirement, there are a number of challenges clients face: First, at a business level, the basic models are changing in the way the business interacts and transacts with customers, employees and partners. Full business transactions need to be enabled with low latency request/response characteristics 24x7 from anywhere in the world at anytime. Knowledge of location can be important and utilized as part of the interaction. Social business interactions add opportunities and complexity to the space. Second, as we mentioned earlier the app development lifecycle is more complicated. In addition to being faster and more iterative, you have to deal with multiple device platforms and development styles. You have to securely integrate into back-end enterprise services and cloud and be ready to scale appropriately – even when demand occurs in less predictable patterns. On top of all that you have unique mobile requirements like a user interface that has significant restrictions in terms of real-estate. Third, you need to figure out how to protect your confidential information and the privacy of the participants – all while you are enabling connection through devices owned privately by the participants themselves and not controlled by the enterprise. You also have to figure out how to manage all the elements effectively from the device to the back-end platform. These are real challenges. Our recent Tech Report indicated the top three mobile adoption concerns: security/privacy, cost of development, integrating with cloud.
- There are many entry points – use the end goals and stated user communities to guide your conversation. Here you can see some of the more popuplar angles. Ill spend just a few minutes on BYOD as it is a very popular discussion area. However, keep in mind that areas like expense management, mobile security, or a combination of these can be used just as effectively to start your convesrations.
- But what exactly are mobile leaders doing to embrace mobile and how can other enterprises learn from their example? The study found that mobile leaders take a strategic approach to planning mobile development and strategies, integrating mobile across the enterprise including monetization, optimization of mobile information technology infrastructure and finally managing mobile security. While most enterprises are struggling to define mobile security policy, implement BYOD programs, move beyond e-mail and deploy mobile applications that generate business both inside and outside the enterprise, today’s mobile leaders are doing all that and more to integrate mobile into the fabric of their business. In addition, because mobile is a disruptive and evolving technology many enterprises are struggling to address the mobile skill gap. Rather than hire all the mobile experts they need, today’s mobile leaders are engaging external information technology far more often than non-leaders. Mobile leaders are: Plan for mobile development and establish strategies and priorities. They prepare business cases for mobile, develop roadmaps and develop use cases. • Integrate mobile across the enterprise, rather than treat it as a one-off project. (ie. MobileFirst) They build linkages across critical applications including those that enable monetization of mobile initiatives and mobile channel opportunities. • Optimize mobile infrastructure for access and performance. Mobile Technology Leaders architect or re-architect the network to support increased access, workloads, volume and velocity generated by the move to mobile. • Manage mobile for security and efficiency. Whether driven by increased adoption of BYOD (bring your own device), compliance and policy management for new devices or accessing mobile applications, Mobile Technology Leaders are taking an active and balanced approach to governing and securing the mobile enterprise.
- Taking all this customer feedback into account, we have developed a comprehensive messaging and marketing program aimed at moving clients to a position of Mobile Technology leadership. Our marketing and messaging will focus on these 4 key best practices that can dramatically accelerate the adoption, and integration of mobile projects, Let’s see how you can address each of these areas with specific parts of our GTS mobility portfolio.
- Taking all this customer feedback into account, we have developed a comprehensive messaging and marketing program aimed at moving clients to a position of Mobile Technology leadership. Our marketing and messaging will focus on these 4 key best practices that can dramatically accelerate the adoption, and integration of mobile projects, Later in the call we will show you how to address each of these areas with specific parts of our GTS mobility portfolio.
- Taking all this customer feedback into account, we have developed a comprehensive messaging and marketing program aimed at moving clients to a position of Mobile Technology leadership. Our marketing and messaging will focus on these 4 key best practices that can dramatically accelerate the adoption, and integration of mobile projects, Later in the call we will show you how to address each of these areas with specific parts of our GTS mobility portfolio.
- Taking all this customer feedback into account, we have developed a comprehensive messaging and marketing program aimed at moving clients to a position of Mobile Technology leadership. Our marketing and messaging will focus on these 4 key best practices that can dramatically accelerate the adoption, and integration of mobile projects, Later in the call we will show you how to address each of these areas with specific parts of our GTS mobility portfolio.
- Those IT organizations that both treat mobile as a high priority and a strategic issue are much more likely to experience the benefits that mobile can bring to an organization. They are able to effectively manage their end users’ use of mobile devices, applications and company data while still enabling increased productivity. And they are supportive of the critical initiatives of their marketing, sales, customer service and other departments intent on increasing and improving interactions with customers and partners. In summary, on this slide we see IBM’s recommendations on what types of projects offer the best potential return on investment for organizations that want to move up the Mobile Infrastructure Maturity scale. [NOTE TO PRESENTER: Select one area to focus your discussion around, based on your knowledge of the prospect’s interests. Alternatively, use this slide to begin a discussion by asking questions such as: In which of these best practices is your organization weakest? To what extent have you implemented unified communications and collaboration? How do you make desktop applications available to your mobile users? In what ways do you think mobile access puts your corporate data is at risk? What would happen if an employee’s tablet or smartphone were stolen?
- One reason clients select IBM is because of our depth and breadth of expertise and delivery capabilities. We have the global coverage needed to meet client needs no matter where they’re located. IBM has designed a delivery methodology that helps ensure standards and consistency across the board. So if you have data centers or employee facilities in several areas of the globe, we’re prepared to provide services that, while tailored to the particular regulatory and cultural requirements of each location, maintain standard timelines, methodologies and levels of quality. We can establish service levels that are right for you and deliver what you need to support the business. . We have strategic support-center operations both at IBM locations and on premise at a client’s facility – depending on your needs. Our critical solution-support expertise can also be delivered from key Integrated Communications and Mobility centers of excellence — where many of our services are scoped and sized for implementation and deployment. So you should know what you’re getting, no matter where you are.
- But what exactly are mobile leaders doing to embrace mobile and how can other enterprises learn from their example? The study found that mobile leaders take a strategic approach to planning mobile development and strategies, integrating mobile across the enterprise including monetization, optimization of mobile information technology infrastructure and finally managing mobile security. While most enterprises are struggling to define mobile security policy, implement BYOD programs, move beyond e-mail and deploy mobile applications that generate business both inside and outside the enterprise, today’s mobile leaders are doing all that and more to integrate mobile into the fabric of their business. In addition, because mobile is a disruptive and evolving technology many enterprises are struggling to address the mobile skill gap. Rather than hire all the mobile experts they need, today’s mobile leaders are engaging external information technology far more often than non-leaders. Mobile leaders are: Plan for mobile development and establish strategies and priorities. They prepare business cases for mobile, develop roadmaps and develop use cases. • Integrate mobile across the enterprise, rather than treat it as a one-off project. (ie. MobileFirst) They build linkages across critical applications including those that enable monetization of mobile initiatives and mobile channel opportunities. • Optimize mobile infrastructure for access and performance. Mobile Technology Leaders architect or re-architect the network to support increased access, workloads, volume and velocity generated by the move to mobile. • Manage mobile for security and efficiency. Whether driven by increased adoption of BYOD (bring your own device), compliance and policy management for new devices or accessing mobile applications, Mobile Technology Leaders are taking an active and balanced approach to governing and securing the mobile enterprise.
- Do you know where your organization stands on the Mobile Technology Maturity Model? Try our no-cost self-assessment tool online to find out.