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A S o c ial M e d ia E x p e rie n c e Thomas Coleman colemant@ pbworld.com
age1.png Mobile Market Why we are here • 90% earning $30,000-$50,000 own cell The rise of the mobile phones worker • 91% of Americans have their mobile device with them 24/7 (in 1998 it was 36%) • 75% of people earning $30,000 or less own cell phones • Mobile advertising budgets forecasted to increase from 0.5% in 2010 to over 4% in 2015
age1.png Mobile Market Why our projects need to be here Social and mobile is not a fad. It is now. It will only grow. Projects can tap into this source, but must be strategic, purposeful and willing to engage. • Mobile phone users who accessed social media or apps: –In 1983, 0% –In 2009, 24% –In 2012, 56% –By 2015, 79% Apple 1983 iPhone prototype
age1.png Mobile Market Amazing Growth • Apple shipped 46.9 million iPhones and • That’s nearly 12x more iPads, versus 4 million Macs. mobile devices than PCs. • Apple has sold 67 million iPads in the • It took Apple 24 years to last 2 years. sell that many Macs.
age1.png Mobile Market Why should we adapt? Transit Agency Systems › Of 276, 45 provide some information on mobile devices. › 15 offered their riders the real-time information › Trend is not status quo State DOTS › 85+% on Twitter › 65+% of State DOTs are on YouTube › 75+% on Facebook › 50+% participated on LinkedIn
age1.png Mobile Market Why should we adapt? All major federal agencies on Twitter and YouTube “ majority use the site to broadcast rather than to engage audiences in conversation, except NASA and military branches.” AMTRAK paid to get followers on Twitter, going from 8,000 to 22,000 in 2 months. “ We wanted to get the word out there to our customers and potential customers about how they could get the latest rail news and other company information.”
age1.png Mobile Market Be your own project newsroom Use the tools available Current Social Media Sites Developed by Parsons Brinckerhoff
age1.png Parsons Brinckerhoff & GeneXus Collaboration • GeneXus software allows PB to create a single software program that generates the mobile application, website, and backend applications • Developing the project using GeneXus is much faster than individual coding for iPhone, Android, BB and Web separately • Parsons Brinckerhoff staff trained and supported by GeneXus FASTER DEVELOPMENT COST EFFECTIVE WRITE ONCE, DEPLOY ANYWHERE CUTTING-EDGE
age1.png Parsons Brinckerhoff & Center for Neighborhood Technology Collaboration The H+T® Index, produces the following metrics • Housing and Transportation Affordability • Transportation Affordability • Avg. HH VMT • Ave. HH Greenhouse Gas Emissions • Transit Connectivity Index • Transit Access Index • Employment Access Index Available for use on PB Smartphone Mobile App projects
age1.png Parsons Brinckerhoff Project “OurSpace” • Interactive communication capability to enhance public Involvement • Conceived by Tom Coleman with Illinois Institute of Technology/GeneXus • Innovative application to Georgia Transportation Investment Act Concept to prototype in one Year
age1.png 4 2 1 PLATFORMS MONTHS DEVELOPER
age1.png Th an k yo u Thomas Coleman colemant@ pbworld.com