Présentation de l'outil d'éco-innovation OpenGreen par AirFrance lors du salon Produrable 2011

1. Déploiement de l ’éco-conception au sein d’Air France Formation éco-conception avec Open Green Produrable 2011_ Les ateliers solutions Gingko21 Dorothea Dupond-Ziob, Manager développement durable Air France

2. Données clés Rapport DD 2009-10

4. Q:Below are a number of items that are part of AF / KLM CSR program. Which, if any, of these items have you already heard of? Q: Which of the following sustainable products and services should AF / KLM focus on to push corporate social responsibility even further ? Enquête DD auprès des clients Flying Blue Pertinence des actions DD versus notoriété AIDED AWARENESS RELEVANCE (PART OF TOP 7) MORE FOCUS IGNORE LESS FOCUS Mean all items = 43% RIGHT ON TARGET Mean all items = 24% Renew the fleet Reduce the CO2 emissions Reduce the consumptions (water, energies) Promote diversity and equality of opportunities Passengers calculate/compensate for its CO2 emissions Support aviation research (manufacturers) Use electric vehicles Promote research on renewable and alternative energie Develop eco-designed products Contribute to local economic development Reduce and recycle the waste on board Promote the KLM partnership with WWF KLM bio fuel demonstration flight Financial support forest conservation (Madagascar) Reduce noise emissions around airports Integration air transport in a global system of CO2 quota Implement a "Climate action plan” 10% 20% 30% 40% 50% 60% 70% 80% 0% 10% 20% 30% 40% 50% 60%

7. Eco-conception par l’innovation Gingko 21 Quitte à éco-concevoir, autant innover accroît la valeur Quitte à innover, autant éco-concevoir réduit les risques

11. Quart de vin – Comparaison Verre et PET/Nylon Source: Air France Environnement Produit Vol Atelier ACV simplifié

14. Application : R&D Marketing Le nouveau siège court courrier

15. Une innovation pour un triple dividende Plus de valeur Plus écologique Plus économique