1.
15 2015
brandsready to change
the world in

2.
Are you ready to change the world?
This year I set out to find 100 companies who are “changing the world” - shaking up
their markets, embracing technology in creative ways, disrupting our accepted
behaviours and practices, shaping the future in their own visions.
I found 100 brands and businesses from across the world – big and small, from Asia
to Africa, high tech and very human. I then decoded them into 10 themes for the
future of business. You can ready them all in my new book “Gamechangers” which is
just published, and available now on Amazon.
Looking ahead to 2015, I have focused in on 15 of these disruptive innovators ,
brands and businesses who are most likely to shape our markets, and our lives,
in the year ahead:
Aeromobil
Alibaba
Beauty’in
ChefJet
Coursera
3D Hubs
Editd
Google [X]
Intuitive Surgical
23andMe
Moa Beer
Oculus Rift
Positive Luxury
Tesla
Xiaomi
Peter Fisk
Author of “Gamechangers”
www.Gamechangers.pro

3.
1 Aeromobil … the flying car from Slovakia
Read the full story of Aeromobil in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up
their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
Stefan Klein’s incredible flying
car from Slovakia is now
production ready, and able to fly
400km at 200km/h. In 2015, the
team will focus on getting their
international licenses, and then
look to start commercial
production in 2016.

4.
2 Alibaba … China’s global B2B platform
Jack Ma is the Chinese school
teacher who created the world’s
largest B2B trading platform.
Having floated on the NYSE in
2014, Alibaba is now one of the
world’s 20 most valuable
businesses, outperforming
Amazon and Facebook.
Read the full story of Alibaba in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up
their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

5.
3 Beauty’in … infusing food with cosmetics
Cristiana Arcangeli doesn’t play
by the rules. She wanted to create
a beauty brand with a difference,
so fused cosmetics with food and
drink, to create a new category
called Alimetics. In 2015 her
snacks are coming to a town near
you.
Read the full story of Beauty’in in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up
their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

6.
4 ChefJet … press print for fresh cookies
3D printing has long been hyped,
but what does it mean for most of
us? The microwave-size unit is a
food printer. Fancy some candy,
popcorn or cookies. Just send the
code, and the food will be printed
out in front of your eyes.
Read the full story of ChefJet in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up
their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

7.
5 Coursera … the whole new world of learning
The digital disruption of
education could change the
world, giving billions of people
free access to much of the
course content from the world’s
leading universities. In 2015, the
first graduates will emerge with
their virtual degrees.
Read the full story of Coursera in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up
their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

8.
6 3D Hubs … the new Kinkos from Amsterdam
Of course, most of us wont buy a
3D printer, so this Dutch network
of printer locations is set to
become the 21st century Kinkos.
In Amsterdam, alone, there are
530 locations to print out your
spare car parts, or rocket design.
Read the full story of 3D Hubs in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up
their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

9.
7 Editd … big data fuels the future of fashion
Big data is big in business –
imagine combining all the world’s
databases, sensors, social media
and more. Editd makes sense of
all of this to bring a new science
to fashion trends, predicting
styles by month, location and
person.
Read the full story of Editd in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up
their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

10.
8 Google [X] … Down at the Moonshot Factory
Just down the road from the
Googleplex is the Moonshot
factory, making impossible ideas
come true – from Google Glass to
Global Wifi. In 2015, driverless
cars takes Google far beyond a
search engine, and humanoid
robotics is not far away either
Read the full story of Google [X] in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up
their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

11.
9 Intuitive Surgical … rise of the cyber men
Robotics, particularly when
infused with artificial intelligence,
is likely to hit mainstream in 2015,
from floor cleaning to heart
surgery. Actually most heart
surgeons already use Intuitive
Surgical’s Da Vinci joystick and
robotic arms to operate.
Read the full story of Intuitive Surgical in the new book GAMECHANGERS by Peter Fisk … with 10 themes on future of business, 100 brands shaking
up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

12.
23andMe … what is your body made of?
Anne Wojcicki’s $99 DNA profiling
business, now also in the UK, has
transformed life, giving people a
new perspective on where they
come from, and what is to come.
And they’ve reduced the cost by
100 times in just 5 years ago.
Read the full story of 23andMe in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up
their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
10

13.
Moa Beer … brewed by master winemakers
There’s nothing sci-fi about a
glass of great beer. Especially
when it comes from the world’s
most prestigious winemakers in
New Zealand. From breakfast
beer to sexy investor relations,
the Moa team does things
different and better. Try it.
Read the full story of Moa Beer in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up
their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
11

14.
Oculus Rift … the next generation of gaming
Acquired for $2bn by Facebook in
2014, the virtual reality headsets
are now ready to hit the markets,
and raise the bar in online
gaming. No longer, is a match off
between Nintendo and
Playstaton, or Rovio and
Supercell.
Read the full story of Oculus Rift in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up
their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
12

15.
Positive Luxury … how to buy brands better
In a world of infinite choice, its
good to find somebody you can
trust. And for luxury brands, the
issues get even more
complicated. Argentinian Diana
Verde Nieto helps you to spend
your money more wisely, and
responsibly.
Read the full story of Positive Luxury in GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up
their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
13

16.
Tesla … building the Supercharger network
Elon Musk’s electric cars are now
a regular sight on the LA
freeways, as are his boutique
stores in upmarket malls. Perhaps
most significant is his solar-
powered Supercharger network
that will eventually transform the
market.
Read the full story of Oculus Rift in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up
their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
14

17.
Xiaomi … passion of the new Chinese
The Chinese imitator of Apple
came from nowhere to be the
world’s third largest smartphone
brand in 2014. Lei Jen,
Shanghai’s rockstar of tech, is
now aiming to take on the world
with wearables and content, and
leave Cupercino in his wake.
Read the full story of Xiaomi in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up
their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
15

18.
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Scanadu
10. Second Sight
1. Amazon
2. Aussie Farmers
3. Etsy
4. Fab
5. Greenbox
6. Le Pain Q
7. Positive Luxury
8. Trader Joe’s
9. ZaoZao
10. Zilok
1. Apple
2. Beauty’in
3. Godrej
4. Lego
5. Method
6. Natura
7. Nike+
8. Oculus Rift
9. Pebble
10. Renova
1. Alibaba
2. ARM
3. Bharti Airtel
4. Giff Gaff
5. Google X
6. Rackspace
7. Raspberry Pi
8. Samsung
9. Tencent QQ
10. Xiaomi
1. Aeromobil
2. Air Asia
3. AirBNB
4. Emirates
5. Kulula
6. Moveo
7. Pipistrel
8. RedBus
9. Virgin Galactic
10. Zipcars
1. 3DHubs
2. Corning
3. DP World
4. Dyson
5. Embraer
6. Local Motors
7. Space X
8. Syngenta
9. Tata
10. Tesla
1. Aeroshots
2. Gram-Danone
3. Graze
4. Isis Organic
5. Juan Valdez
6. LA Organic
7. Moa Beer
8. Nespresso
9. Yeni Reki
10. Zespri
1. Ashmei
2. Beats
3. Desigual
4. Gilan
5. Indetix
6. Patagonia
7. Rapha
8. Shang Xai
9. Threadless
10. Tom’s
1. Alior Sync
2. La Caixa
3. Fidor
4. First National
5. Itan Unibanco
6. Moven
7. M-Pesa
8. Square
9. Umpqau
10. Zidisha
1. Al Jazeera
2. Coursera
3. Future
4. Pixar
5. Pledge Music
6. Red Bull
7. Rovio
8. Spotify
9. Ushahida
10. Wordpress
futureproduct futurefashion futurefoodfuturestore
futurehealth futuretech futuremakersfuturebank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
futuremedia
1. Ashoka
2. AzuriTech
3. Graal Bio
4. IBM
5. IDEO
6. Kickstarter
7. Li & Fung
8. Live Nation
9. Salesforce
10. Y Combinator
1. FC Barcelona
2. Bitcoin
3. Bhutan
4. The Elders
5. Lovemarks
6. Oregon Project
7. ParkRun
8. WWF
9. Zoe Suggs
10. You
futureservice futurebrands
© Peter Fisk 2014
peterfisk@peterfisk.com
The global disruptive innovators

19.
"Thorough and smart, Gamechangers doesn't just identify the trends shaping our business
future, it offers us a roadmap for how to get there.”
Greg Williams, Editor of Wired Magazine
“Zigging when others zag is the only way to win in today’s rapidly changing world. There’s
inspiration and learning aplenty in Gamechangers. This book will change your world and help
you become a creative leader. Read and win!”
Kevin Roberts, Worldwide CEO, Saatchi & Saatchi
“Gamechangers sets a new record for brilliant ideas per page. If you can’t find inspiration from
the brilliant strategies of 100 gamechanging companies, you might want to consider another line
of work.”
Ken Segall, author of “Insanely Simple” and personal marketing advisor to Steve Jobs
"You will never look at brand building the same again. Gamechangers explodes with refreshing
strategies and ideas to take your brand to the next level!”
Paulo Miguel Periera da Silva, CEO of Renova
“Gamechangers create the future with vision and innovation. In 1940 Henry Ford said that one
day somebody would combine a car and aeroplane. At Aeromobil we made that happen. You too
can be a “gamechanger” with Peter’s excellent guide to disruptive innovation”
Stefan Klein and Juraj Vaculik, Co-Founders of AeroMobil
"Peter is the Einstein of marketing and has just solved the elusive theory of business
success. This book is like a magical lens that will allow you to see a world in business in which
you can always win. You will think differently, see links that you never saw before and play the
‘game’ knowing you cannot lose. Peter goes one step further by proving how ordinary people
have created extraordinary businesses - it is impossible to imagine business success without this
book.”
Mark Pitt, CEO, Virgin Australia New Zealand
“In a very grey world, finally, how to change the game, in a great framework that is insightful,
colorful, simple, and easy to put into practice. A must read for any ambitious executive”
Tanyer Sonmezer, CEO, Management Centre Turkey
"At Thinkers 50 we aim to identify the best business thinkers. We have featured Peter Fisk
because his work consistently challenges the status quo. He seeks out best practice wherever it
may be and shares it with the world. Gamechangers is far-ranging and important. It delivers on
its promise.”
Stuart Crainer & Des Dearlove, founders of Thinkers 50

20.
“Peter Fisk is one of the great marketing polymaths of our age. From nuclear physicist to creative
guru Peter is unique in his ability to blend left and right brain thinking and to inspire both creative
and commercial stakeholders. Gamechangers is the latest brilliant episode in his crusade to
transform the way marketing creates sustainable business and brand value. A tour de force and a
must for every self respecting CEO”
David Haigh, Founder and CEO of Brand Finance plc
“Peter is able to succinctly capture the key dynamics in this fast changing world of business and
brands, and challenging ones own strategic imperatives. Through insights drawn from global
brands, he is able to inspire you to adopt different ways of thinking and working, with highly
relevant applications for those of us operating in Asia.”
Ajit Gunewardene, Deputy chairman, John Keells Holdings Plc (Sri Lanka)
“Gamechangers is an in-depth view of how the commercial world is viewed by the most innovative
businesses, and how they make the difference.”
Stuart Brooke, Founder and Managing Director, ashmei
“This book provides fascinating insights into leading businesses that are shaping their markets in
their own vision and driving innovation and growth.”
Lain Jäger, CEO of Zespri International (New Zealand)
“Gamechangers are the businesses who make sense of our fast changing world, and drive
innovation in everything they do, in order to be winners today and tomorrow. In India, there is
more opportunity than ever to innovate and grow. Every Indian business needs to be a
gamechanger!”
Manish Sharma, Managing Director, Panasonic India & South Asia
“Customers, brands and marketing should sit at the heart of every business's strategy and
performance today. Peter Fisk explains why this matters more than ever, and how to achieve it for
business and personal success.”
Prof. John Quelch, Professor of Business Administration at Harvard Business School
“This is the most original and practical book. Any marketer who skips this book is missing a huge
opportunity to get “genius” ideas from the father of 21st century business thinking”
Handi Irawan D, CEO of Frontier Consulting Group (Indonesia)
"Peter makes you see the world, and your business in a new way ... I really like what he has to say,
and the help he has given us ... Enjoy every minute of it”
Mariano Dima, Senior VP Marketing and Products, Visa Europe

21.
Are you ready to change the world?
Peter Fisk is a bestselling author, inspirational keynote speaker and expert advisor, helping
leaders to develop innovative strategies for business and brands.
He is founder of GeniusWorks, a boutique advisory firm, helping business leaders to develop
more innovative strategies that accelerate growth in fast-changing global markets. He is also
Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top
ranked business schools. He features on the Thinkers 50 “Guru Radar” who say “his work
constantly challenges the status quo.”
Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at
British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to
launch into new markets. He has worked in every sector and region of the world. As CEO of
the world's largest marketing organisation, the Chartered Institute of Marketing, he became a
global authority on what's best and next in business and markets.
Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now
works with the leaders of businesses - as diverse as Aeroflot and America Express, Coca Cola
and Mars, Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone
- to think smarter, develop innovative strategies, bolder brands, and accelerate growth.
Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of
success, and is translated into 35 languages. It was followed by five others – “Business
Genius” on leadership and strategy, “Customer Genius” on customers and experiences,
“People Planet Profit” on sustainable innovation - and most recently "Creative Genius"
defining what it takes to be Leonardo da Vinci in the 21st Century.
His new book "Gamechangers ... Are you ready to change the world?" is based on
extensive research into the 120 companies who are shaking up markets, and making sense
of how they innovate and win. It explores the challenges of new markets, changing
customers, brand building, digital media, new business models, inspiring leadership and
positive impact. Wired Magazine said it is “thorough and smart, inspiring and practical”.
Peter was described by Business Strategy Journal as "one of the best new business thinkers".
He is thoughtful and practical, combining high-energy keynotes with high-impact workshops.
Each one is uniquely designed for the specific audience, their issues and aspirations. Helping
people to find their own space, to be leaders of change - to be bold, brave and brilliant.

22.
Website: www.Gamechangers.pro
More information: peterfisk@peterfisk.com