15 2015 trendsready to change
the world in

Are you ready to change
the world? This year I set out to find 100 companies who are “changing the world” - shaking up their markets, embracing technology in creative ways, disrupting our accepted behaviours and practices, shaping the future in their own visions. I found 100 brands and businesses from across the world – big and small, from Asia to Africa, high tech and very human. I then decoded them into 10 themes for the future of business. You can ready them all in my new book “Gamechangers” which is just published, and available now on Amazon. Looking ahead to 2015, I have focused in on 15 of the big ideas that characterise the new strategies of these brands and businesses. Ideas that are most likely to shape our markets, and our lives, in the year ahead: Smart living Cultural relevance Screen teens Rent don’t buy Girl power Millennial brands Making stuff Created by us Shared experiences Wearable tech Enabling more Virtual business Positive impact Super premium Being good Peter Fisk Author of “Gamechangers” www.Gamechangers.pro

1 Smart Living … building
an intelligent nest Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro Our lives are increasingly optimized by technology, from lighting to heating, entertainment and banking. Nest, the intelligent home thermostat, has led the way in domesticating technology; Witricity, providing electricity without the clutter of wires, will be big in 2015.

2 Cultural relevance … global
but still local Whilst technology stretches across borders, brands still need to find engagement with local values. Juan Valdez Café, the brand of Colombian coffee growers is big in South America, whilst Mayrig brings a dispersed tribe of Armenians together over great food. Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

3 Screen teens … always-on
multi-media cool Does your teenager sit in the dark glued to multiple screens of social networks and streamed content? Content and screens are rapidly combining. Tencent does this by creating the Chinese version of Facebook, Amazon, Google and Paypal, all in one environment and available seemlessly on all devices. Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

4 Rent don’t buy …
just pay when you need it Rental and subscription models can be applied to every industry, reducing the amount of products we hoard when we don’t need them. Zipcars started the trend against car ownership with a membership plus pay per use model; whilst Azuri Tech has transformed access to power in Africa by renting solar panels for $1 per week, allowing anyone to recharge that most vital asset, their mobile phone. Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

5 Girl power … 50
shades of empowerment Female disposable income will grow faster than China and India combined over the next 5 years. Is your product engaging women? From 50 Shades of Grey, to the Ringly ring that vibrates when you receive a call on your mobile phone in your handbag, there’s a huge market waiting to be served. Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

6 Millennial brands … I
trust people like me Gen Y (and even more Gen Z) believe, think and act different. They are more we than me, shared experiences and collective achievement. They are less influence by celebrity or superstar, more by people like themselves. Take Zoe Suggs, the tween vlogger who inspires millions with her daily posts, raw and uncut. Instagram was made for this visual, sharing brand generation. Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

7 Making stuff … people
want to do more In a world of instant consumption, the backlash is that we actually enjoy making things. Techshops have sprung up across America providing workshops for tinkering amateurs, whilst Local Motors will make any car you design yourself, usually with huge wheels. Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

8 Created by us …
the creativity of the crowd A connected world gives power to the people, to think and create and consume together. Anybody can crowdfund their idea with Kickstarter whilst building a fanbase too, share news on Africa’s crowdsourced media platform Ushahidi, or design and buy the coolest t-shirts on Threadless. Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

9 Shared experiences … more
we than me Most transactions are individual, most products can be lonely, but sharing is more fun and efficient. Airbnb, the rent a spare room brand, now has more rooms than Hilton hotels. Patients Like Me has become the place to go to share your fears and experiences about any health condition. Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

Wearable tech … 50 billion
connections Perhaps the most talked about trend of all, within the next year 50 billion devices will be connected, many of them invisible to your eye, sensors knitted into fabrics and flashing buzzing around your wrist. Apple Watch might be a must have, but health sensors like Scanadu will be most significant in staying healthy. 10 Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

Enabling more … helping people
to do more Most brands focus on selling, and most customer experiences focus on delivering. But for customers, they are most interested in being “enabled” to solve their problem, or achieve more. Time to refocus. Apple’s stores are all about helping you to use the products better. Rapha is all about enjoying your passion. 11 Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

Virtual business … the power
of partnership Why try to do everything yourself, when there are many others around the world who can do it cheaper and better for you? Hong Kong’s Li and Fung specializing in bringing all the components together. ARM is a great example, beating Intel in the chip market by being more collaborative, fast and flexible. 12 Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

Positive impact … business models
do good Finding business models that use the power of brands and consumerism to do good is an enlightened way to save the world. Narayana Hospitals in India have a double business model, where medical tourism funds the care of poor locals. Will.i.am’s new Ekocycle initiative turns plastic bottles into cool stuff. 13 Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

Super premium … rise of
uber-luxury brands Once luxury brands become ubiquitous, its time to go to the next level, to create more exclusive and aspirational concepts. Ashmei is a designer label of sportswear with high tech fabrics and fast-forward looks. Starbucks have just launched Reserve, its fabulous new chain of “Roastery and Testing Rooms.” . Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro 14

Being happy … more ways
to make you smile Digital innovations make the physical world more valuable – more human and emotional, which is why happiness matters. From the comic strip airline of South Africa’s Kulula, to the colourful toilet paper of Portugal’s Renova. Why is toilet paper white? Black, pink, green, the Portuguese are all about sexy bathrooms. 15 Explore more in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

es 1. 23 & Me
2. Aravind 3. Epocrates 4. Genentech 5. Intuitive Surgical 6. Narayana H 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Etsy 4. Fab 5. Greenbox 6. Le Pain Q 7. Positive Luxury 8. Trader Joe’s 9. ZaoZao 10. Zilok 1. Apple 2. Beauty’in 3. Godrej 4. Lego 5. Method 6. Natura 7. Nike+ 8. Oculus Rift 9. Pebble 10. Renova 1. Alibaba 2. ARM 3. Bharti Airtel 4. Giff Gaff 5. Google X 6. Rackspace 7. Raspberry Pi 8. Samsung 9. Tencent QQ 10. Xiaomi 1. Aeromobil 2. Air Asia 3. AirBNB 4. Emirates 5. Kulula 6. Moveo 7. Pipistrel 8. RedBus 9. Virgin Galactic 10. Zipcars 1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Aeroshots 2. Gram-Danone 3. Graze 4. Isis Organic 5. Juan Valdez 6. LA Organic 7. Moa Beer 8. Nespresso 9. Yeni Reki 10. Zespri 1. Ashmei 2. Beats 3. Desigual 4. Gilan 5. Indetix 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Tom’s 1. Alior Sync 2. La Caixa 3. Fidor 4. First National 5. Itan Unibanco 6. Moven 7. M-Pesa 8. Square 9. Umpqau 10. Zidisha 1. Al Jazeera 2. Coursera 3. Future 4. Pixar 5. Pledge Music 6. Red Bull 7. Rovio 8. Spotify 9. Ushahida 10. Wordpress futureproduct futurefashion futurefoodfuturestore futurehealth futuretech futuremakersfuturebank futuretravel N/S American brands European brands African/Arab brands Asian/Oceania brands futuremedia 1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator 1. FC Barcelona 2. Bitcoin 3. Bhutan 4. The Elders 5. Lovemarks 6. Oregon Project 7. ParkRun 8. WWF 9. Zoe Suggs 10. You futureservice futurebrands © Peter Fisk 2014 peterfisk@peterfisk.com World’s most disruptive innovators

"Thorough and smart, Gamechangers doesn't
just identify the trends shaping our business future, it offers us a roadmap for how to get there.” Greg Williams, Editor of Wired Magazine “Zigging when others zag is the only way to win in today’s rapidly changing world. There’s inspiration and learning aplenty in Gamechangers. This book will change your world and help you become a creative leader. Read and win!” Kevin Roberts, Worldwide CEO, Saatchi & Saatchi “Gamechangers sets a new record for brilliant ideas per page. If you can’t find inspiration from the brilliant strategies of 100 gamechanging companies, you might want to consider another line of work.” Ken Segall, author of “Insanely Simple” and personal marketing advisor to Steve Jobs "You will never look at brand building the same again. Gamechangers explodes with refreshing strategies and ideas to take your brand to the next level!” Paulo Miguel Periera da Silva, CEO of Renova “Gamechangers create the future with vision and innovation. In 1940 Henry Ford said that one day somebody would combine a car and aeroplane. At Aeromobil we made that happen. You too can be a “gamechanger” with Peter’s excellent guide to disruptive innovation” Stefan Klein and Juraj Vaculik, Co-Founders of AeroMobil "Peter is the Einstein of marketing and has just solved the elusive theory of business success. This book is like a magical lens that will allow you to see a world in business in which you can always win. You will think differently, see links that you never saw before and play the ‘game’ knowing you cannot lose. Peter goes one step further by proving how ordinary people have created extraordinary businesses - it is impossible to imagine business success without this book.” Mark Pitt, CEO, Virgin Australia New Zealand “In a very grey world, finally, how to change the game, in a great framework that is insightful, colorful, simple, and easy to put into practice. A must read for any ambitious executive” Tanyer Sonmezer, CEO, Management Centre Turkey "At Thinkers 50 we aim to identify the best business thinkers. We have featured Peter Fisk because his work consistently challenges the status quo. He seeks out best practice wherever it may be and shares it with the world. Gamechangers is far-ranging and important. It delivers on its promise.” Stuart Crainer & Des Dearlove, founders of Thinkers 50

“Peter Fisk is one of
the great marketing polymaths of our age. From nuclear physicist to creative guru Peter is unique in his ability to blend left and right brain thinking and to inspire both creative and commercial stakeholders. Gamechangers is the latest brilliant episode in his crusade to transform the way marketing creates sustainable business and brand value. A tour de force and a must for every self respecting CEO” David Haigh, Founder and CEO of Brand Finance plc “Peter is able to succinctly capture the key dynamics in this fast changing world of business and brands, and challenging ones own strategic imperatives. Through insights drawn from global brands, he is able to inspire you to adopt different ways of thinking and working, with highly relevant applications for those of us operating in Asia.” Ajit Gunewardene, Deputy chairman, John Keells Holdings Plc (Sri Lanka) “Gamechangers is an in-depth view of how the commercial world is viewed by the most innovative businesses, and how they make the difference.” Stuart Brooke, Founder and Managing Director, ashmei “This book provides fascinating insights into leading businesses that are shaping their markets in their own vision and driving innovation and growth.” Lain Jäger, CEO of Zespri International (New Zealand) “Gamechangers are the businesses who make sense of our fast changing world, and drive innovation in everything they do, in order to be winners today and tomorrow. In India, there is more opportunity than ever to innovate and grow. Every Indian business needs to be a gamechanger!” Manish Sharma, Managing Director, Panasonic India & South Asia “Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Peter Fisk explains why this matters more than ever, and how to achieve it for business and personal success.” Prof. John Quelch, Professor of Business Administration at Harvard Business School “This is the most original and practical book. Any marketer who skips this book is missing a huge opportunity to get “genius” ideas from the father of 21st century business thinking” Handi Irawan D, CEO of Frontier Consulting Group (Indonesia) "Peter makes you see the world, and your business in a new way ... I really like what he has to say, and the help he has given us ... Enjoy every minute of it” Mariano Dima, Senior VP Marketing and Products, Visa Europe

Are you ready to change
the world? Peter Fisk is a bestselling author, inspirational keynote speaker and expert advisor, helping leaders to develop innovative strategies for business and brands. He is founder of GeniusWorks, a boutique advisory firm, helping business leaders to develop more innovative strategies that accelerate growth in fast-changing global markets. He is also Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools. He features on the Thinkers 50 “Guru Radar” who say “his work constantly challenges the status quo.” Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now works with the leaders of businesses - as diverse as Aeroflot and America Express, Coca Cola and Mars, Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone - to think smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on customers and experiences, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21st Century. His new book "Gamechangers ... Are you ready to change the world?" is based on extensive research into the 120 companies who are shaking up markets, and making sense of how they innovate and win. It explores the challenges of new markets, changing customers, brand building, digital media, new business models, inspiring leadership and positive impact. Wired Magazine said it is “thorough and smart, inspiring and practical”. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.

Website: www.Gamechangers.pro
More information: peterfisk@peterfisk.com