FutureHealth 2020 by Peter Fisk

1. FUTUREHEALTH Peter Fisk GeniusWorks and IE Business School Email: peterfisk@peterfisk.com Web: www.theGeniusWorks.com New book: www.Gamechangers.pro 2020

2. FUTUREHEALTH 2020 The new world of business Patient-centric healthcare A better future starts today +genius

3. The new world of business +genius FUTUREHEALTH 2020

4. Kaleidoscope world +genius

5. Tectonic shifts +genius

6. East Small West Big RelevantAverage © Peter Fisk 2015

7. ImaginationCapability CollaborativeIndependent DisruptingEvolving © Peter Fisk 2015

8. Consumer Emotional Pull Business Rational Push © Peter Fisk 2015

9. Customers in control +genius

10. New opportunities to grow +genius

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18. Time to think bigger

19. The Gamechangers +genius

20. Audacious ideas +genius

21. Shaping the future +genius

22. 10 times not 10% +genius

23. es 1.  23 & Me 2.  Aravind 3.  Epocrates 4.  Genentech 5.  Intuitive Surgical 6.  Narayana H 7.  Organova 8.  PatientsLikeMe 9.  Scanadu 10. Second Sight 1.  Amazon 2.  Aussie Farmers 3.  Etsy 4.  Fab 5.  Greenbox 6.  Le Pain Q 7.  Positive Luxury 8.  Trader Joe’s 9.  ZaoZao 10. Zilok 1.  Apple 2.  Beauty’in 3.  Godrej 4.  Lego 5.  Method 6.  Natura 7.  Nike+ 8.  Oculus Rift 9.  Pebble 10. Renova 1.  Alibaba 2.  ARM 3.  Bharti Airtel 4.  Giff Gaff 5.  Google X 6.  Rackspace 7.  Raspberry Pi 8.  Samsung 9.  Tencent QQ 10. Xiaomi 1.  Aeromobil 2.  Air Asia 3.  AirBNB 4.  Emirates 5.  Kulula 6.  Moveo 7.  Pipistrel 8.  RedBus 9.  Virgin Galactic 10. Zipcars 1.  3DHubs 2.  Corning 3.  DP World 4.  Dyson 5.  Embraer 6.  Local Motors 7.  Space X 8.  Syngenta 9.  Tata 10. Tesla 1.  Aeroshots 2.  Gram-Danone 3.  Graze 4.  Isis Organic 5.  Juan Valdez 6.  LA Organic 7.  Moa Beer 8.  Nespresso 9.  Yeni Reki 10. Zespri 1.  Ashmei 2.  Beats 3.  Desigual 4.  Gilan 5.  Indetix 6.  Patagonia 7.  Rapha 8.  Shang Xai 9.  Threadless 10. Tom’s 1.  Alior Sync 2.  La Caixa 3.  Fidor 4.  First National 5.  Itan Unibanco 6.  Moven 7.  M-Pesa 8.  Square 9.  Umpqau 10. Zidisha 1.  Al Jazeera 2.  Coursera 3.  Future 4.  Pixar 5.  Pledge Music 6.  Red Bull 7.  Rovio 8.  Spotify 9.  Ushahida 10. Wordpress futureproduct futurefashion futurefoodfuturestore futurehealth futuretech futuremakersfuturebank futuretravel N/S American brands European brands African/Arab brands Asian/Oceania brands futuremedia 1.  Ashoka 2.  AzuriTech 3.  Graal Bio 4.  IBM 5.  IDEO 6.  Kickstarter 7.  Li & Fung 8.  Live Nation 9.  Salesforce 10. Y Combinator 1.  FC Barcelona 2.  Bitcoin 3.  Bhutan 4.  The Elders 5.  Lovemarks 6.  Oregon Project 7.  ParkRun 8.  WWF 9.  Zoe Suggs 10. You futureservice futurebrands © Peter Fisk 2015 peterfisk@peterfisk.com The world’s most disruptive innovators today …

24. The new world of business Patient-centric healthcare +genius FUTUREHEALTH 2020

25. Who is the customer? +genius

26. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Amazon Dash

27. +genius BioStamp

28. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Nike+

29. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Scanadu

30. What is “patient-centric”? +genius

31. Rapid change in healthcare

32. Pharma Patient Hospitals Insurers Physicians Government Pharma 1.0 +genius

33. Epocrates +genius

34. +genius Second Sight

35. +genius Organova

36. Power shift to patients

37. Pharma Patient Academia Deliverers Biotech Medtech Hospitals Insurers Physicians Government Pharma 2.0 +genius

38. +genius Voxiva

39. +genius Bayer Didget

40. +genius Zecuity

41. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius First Warning

42. New world of wellness

43. Pharma Patient Academia Biotech Medtech Hospitals Insurers Retailers Tech Wellbeing Food Employers Physicians Governments Deliverers Pharma 3.0 +genius

44. +genius 23andMe

45. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Walmart Clinics

46. +genius Google Lifeware

47. Patient Make my treatment decisions based on outcomes Choose brands which are relevant to me Influenced by friends and others like me I shop around for quality and lifetime costs I monitor my health, control my care I own my data, my budget and wellbeing +genius Patient-centric

48. +genius MangoHealth

49. +genius Apple Health

50. Pharma 2020 +genius

51. The new world of business Patient-centric healthcare A better future starts today +genius FUTUREHEALTH 2020

52. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Learning from other places Health and beauty Fitness and Wellbeing Food, Fashion and Lifestyle

53. +genius Making new connections

54. Volume of innovation efforts Last 10 years Business model Finance Networking Channel Delivery Brand Customer experience Core process Process Enabling process Product performance Offering Product system Service Where most innovation happens © Peter Fisk 2015

55. Business model Finance Networking Channel Delivery Brand Customer experience Core process Process Enabling process Product performance Offering Product system Service Cumulative value creation Last 10 years Where innovation has most impact © Peter Fisk 2015

56. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Moven

57. +genius Cue Health $199 lab in a box

58. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Philosophy

59. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Kurbo Health

61. Omada Health

62. 8 practical steps to win in pharma 2020

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68. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink propositions Segment Motivation Key benefit Value proposition Segment Motivation Key benefit Value proposition Segment Motivation Key benefit Value proposition

69. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Segment Motivation Key benefit Value proposition Segment Motivation Key benefit Value proposition Segment Motivation Key benefit Value proposition Therapies to Motivations

72. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink business models Make and distribute business model eg CocaCola Microsoft Spectrum retail business model eg Amazon Marks & Spencer Make and sell direct business model eg BMW, HSBC Niche retail business model eg ToysRUs,Wiggle License to make business model eg ARM, Ed Hardy Curated retail business model eg Fab, Positive Luxury Membership club business model eg Costco, Quintessentially Crowdfunded ventures business model eg Kickstarter, Zidisha Opensourced community business model eg RedHat, MySQL Subscription payment business model eg FT.com, Graze Buyer and seller marketplace business model eg Etsy, NYSE Micro payments business model eg Flattr Grameen Danone Collaborative consumption business model eg Buzzcar, Regus Regular Replacement business model eg Gillette, Nespresso Branded Consortia business model eg Cisco, Spar Advertising or Sponsorship business model eg Google, Metro Newspapers Listed or Promoted business model eg Monster Linkedin Network builders business model eg Hotmail, Twitter Demand then Made business model eg ZaoZao, Threadless Auction retail business model eg eBay, Sotheby Knowledge and time business model eg McKinsey, Harvard Franchised retail business model eg McDonalds, Subway Certification and endorsement business model eg ISO, Verisign Remainder retail business model Eg Saks, Vente Privee Multulevel marketing business model eg Tupperware, Natura Group buying business model eg Groupon, Huddlebuy Reverse auction business model eg Priceline Freemarkets Shared rental business model eg Zilok, Hilton Tradeable currency business model eg Bitcoin Air Miles Freemium pay within business model eg Angry Bird, Coursera Transaction facilitator business model eg Paypal, Visa Pay as you go business model eg AzuriTech Techshop Dynamic pricing business model eg Expedia, Uber Reputation builders business model eg Tripadvisor, PaywithaTweet Customer data business model eg Facebook, 23andMe Non-profit business business model eg Oxfam Wikipedia Maker models Channel models Crowd models Payment models Exchange models Asset models

73. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Drug sales to positive impact Make and distribute business model eg CocaCola Microsoft Spectrum retail business model eg Amazon Marks & Spencer Make and sell direct business model eg BMW, HSBC Niche retail business model eg ToysRUs,Wiggle License to make business model eg ARM, Ed Hardy Curated retail business model eg Fab, Positive Luxury Membership club business model eg Costco, Quintessentially Crowdfunded ventures business model eg Kickstarter, Zidisha Opensourced community business model eg RedHat, MySQL Subscription payment business model eg FT.com, Graze Buyer and seller marketplace business model eg Etsy, NYSE Micro payments business model eg Flattr Grameen Danone Collaborative consumption business model eg Buzzcar, Regus Regular Replacement business model eg Gillette, Nespresso Branded Consortia business model eg Cisco, Spar Advertising or Sponsorship business model eg Google, Metro Newspapers Listed or Promoted business model eg Monster Linkedin Network builders business model eg Hotmail, Twitter Demand then Made business model eg ZaoZao, Threadless Auction retail business model eg eBay, Sotheby Knowledge and time business model eg McKinsey, Harvard Franchised retail business model eg McDonalds, Subway Certification and endorsement business model eg ISO, Verisign Remainder retail business model Eg Saks, Vente Privee Multulevel marketing business model eg Tupperware, Natura Group buying business model eg Groupon, Huddlebuy Reverse auction business model eg Priceline Freemarkets Shared rental business model eg Zilok, Hilton Tradeable currency business model eg Bitcoin Air Miles Freemium pay within business model eg Angry Bird, Coursera Transaction facilitator business model eg Paypal, Visa Pay as you go business model eg AzuriTech Techshop Dynamic pricing business model eg Expedia, Uber Reputation builders business model eg Tripadvisor, PaywithaTweet Customer data business model eg Facebook, 23andMe Non-profit business business model eg Oxfam Wikipedia Maker models Channel models Crowd models Payment models Exchange models Asset models

80. The new world of business Patient-centric healthcare A better future starts today +genius FUTUREHEALTH 2020

81. What will you do? +genius

82. Vision Canvas Strategy Canvas Growth Canvas Disruption Canvas Brand Canvas Engagement Canvas Proposition Canvas Relationship Canvas Insights Canvas Co-creation Canvas Innovation Canvas Business Canvas Leadership Canvas Sustainability Canvas Culture Canvas Performance Canvas FUTURELABBRANDLAB CREATIVELABPERFORMANCELAB +genius

83. How will your patients be winners? +genius

84. Be Bold Be Brave Be Brilliant

85. Peter Fisk is a bestselling author, keynote speaker and expert consultant, helping business leaders to develop innovative strategies for business and brands. He is a Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to make sense of fast-changing markets, and find new ways to think, compete and win. He features on the Thinkers 50 “Guru Radar” as one of the world’s top business experts. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with businesses in every sector, food to fashion, skincare to stock exchanges – brands as diverse as Aeroflot and Coca Cola, DSM and GSK, Mars and M&S, Philosophy and Red Bull, Sabre and Santander,Tata and Turkcell,Virgin and Visa, Vodafone and Yapi Kredi - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s new book "Gamechangers ... Are you ready to change the world?” explores the next generation of brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Marketing Book of the Year 2015. His other books include "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy,“Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.

86. +genius Strategy and innovation, brands and marketing Inspiring keynote speaking Expert strategic consulting Practical executive development Email: peterfisk@peterfisk.com Telephone: +44 (0)78344 83830 Website: www.theGeniusWorks.com Twitter: @GeniusWorks Linked-in: www.linkedin.com/in/geniusworks New book, just published: www.Gamechangers.pro Previous books include: www.CreativeGeniusLive.com Download presentations: www.slideshare.net/geniusworks Watch videos: www.youtube.com/thegeniuswork