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Gamechangers 1 : Winning in an Incredible World

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Part 1 of Peter Fisk's keynote and masterclass at the CMO Latam Summit 2019 in Buenos Aires, Argentina ... More at www.theGeniusWorks.com ... or email peterfisk@peterfisk.com

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Gamechangers 1 : Winning in an Incredible World

  1. 1. GAMECHANGERS LATAM peterfisk@peterfisk.com theGeniusWorks.com @geniusworks
  2. 2. How do you see the future?
  3. 3. WINNING IN AN INCREDIBLE WORLD
  4. 4. Rethinking business World Changing Changing the Game
  5. 5. We live in an incredible time
  6. 6. Next decade of incredible change More change in the next 10 years Than in the last 250 years
  7. 7. Personal healthcare $99
  8. 8. Reliance’s “free” Jio phone in India
  9. 9. Maersk’s blockchain logistics
  10. 10. BMW and Daimler together
  11. 11. The world’s largest sports event
  12. 12. 3D printed homes for $4000
  13. 13. Anything is possible
  14. 14. The future isn’t like it used to be © Peter Fisk 2019 FUTUREHISTORY Unpredictable Predictable Stability Efficiency Optimisation Agility Innovation Experimentation
  15. 15. Ideas world
  16. 16. A world of relentless change GLOBAL MEGATRENDS 2019 ASIAN GROWTH CROWD POWER POLITICAL EXTREMISM ARTIFICIAL INTELLIGENCE MACHINE AUTOMATION AUGMENTED HUMANITY URBAN MIGRATION FRAGILE EARTH RESOURCE SCARCITY HEALTH WELLNESS AUTHENTIC TRUTH ESCAPIST LIVING
  17. 17. A world of relentless change
  18. 18. A world of relentless change
  19. 19. A world of relentless change
  20. 20. Meituan Dianping
  21. 21. A world of relentless change
  22. 22. A world of relentless change
  23. 23. A world of relentless change
  24. 24. A world of relentless change
  25. 25. A world of relentless change Source: Oeean Tomo
  26. 26. • 5 billion people • 65% of the world’s mega-cities • 35% of the global economy • 70% of global economic growth • 30 of the Fortune 100 • 6 of the 10 largest banks • 8 of the 10 largest armies • 5 nuclear powers • massive technological innovation • the newest crop of top-ranked universities • ethnically, linguistically, and culturally diverse Incredible Asia
  27. 27. A world of relentless change
  28. 28. Alibaba … from business directory to ecosystem
  29. 29. Alibaba … B2B+B2C+C2C = Data
  30. 30. A world of relentless change
  31. 31. A world of relentless change
  32. 32. Changing markets, changing business
  33. 33. Rise of the $1 billion “unicorns” …
  34. 34. … 326 “unicorns” disrupting every sector
  35. 35. Bytedance … the world’s largest “unicorn”
  36. 36. East Small West Big ProfitVolume
  37. 37. Consumer Pull Individual Business Push Average
  38. 38. ImaginationCapability NetworksChains ExponentialImprovement
  39. 39. Exponential growth
  40. 40. Fingernail Notebook Hand House Earth 3folds Thickness of folder paper 7 folds 10 folds 17 folds 30 folds What does “exponential” really mean?
  41. 41. A world of limitless opportunity
  42. 42. Ideas that spread
  43. 43. Ideas that spread + Networks that multiply
  44. 44. World Changing Changing the Game
  45. 45. es 1. 23 & Me 2. Aravind 3. CVS Health 4. Editas 5. Intuitive Surgical 6. Narayana Hosp 7. OneOme 8. Organova 9. PatientsLikeMe 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Casper 4. Etsy 5. Glossier 6. Positive Luxury 7. Rapha 8. Supreme 9. Trader Joe’s 10. Warby Parker 1. Apple 2. Beauty’in 3. DJI 4. Go Pro 5. Lego 6. Method 7. Natura 8. Nike+ 9. Oculus Rift 10. Renova 1. Alibaba 2. ARM 3. Darktrace 4. Google X 5. Huawei 6. Magic Leap 7. Raspberry Pi 8. Reliance Jio 9. Samsung 10. Tencent 1. Aeromobil 2. Air Asia 3. Airbnb 4. Emirates 5. HyperloopOne 6. Kulula 7. Ofo 8. RedBus 9. Uber 10. Zipcars 1. 3DHubs 2. Aerofarms 3. Braskem 4. Corning 5. Dyson 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Ava Winery 2. Brewdog 3. GrameenDanone 4. Graze 5. HelloFresh 6. Juan Valdez 7. LA Organic 8. Moa Beer 9. Nespresso 10. Zespri 1. 1Atelier 2. Agua Bendita 3. Fenty Beauty 4. Jonny Cupcake 5. Patagonia 6. RentTheRunway 7. Shang Xia 8. Stitch Fix 9. Threadless 10. Tom’s 1. Aspiration 2. Comm Bank 3. Fidor 4. First National 5. Moven 6. M-Pesa 7. Square 8. Umpqau 9. Zidisha 10. Zhong An 1. Buzzfeed 2. ByteDance 3. FanDual 4. Dalian Wanda 5. Live Nation 6. Netflix 7. Red Bull 8. Udacity 9. Ushahida 10. ViceMedia futureproduct futurefashion futurefood futurehealth futuretech futuremakersfuturebank futuretravel T h e p N/S American brands European brands African/Arab brands Asia/Pacific brands futuremedia 1. Ashoka 2. IBM Watson 3. IDEO 4. Janicki BioEnergy 5. Kickstarter 6. Li & Fung 7. Planetary Resrcs 8. Scanadu 9. VIPKid 10. WeWork 1. Bitcoin 2. City FC 3. Collectivity 4. e-Estonia 5. ParkRun 6. Patreon 7. PewDiePie 8. Social Capital 9. The Muse 10. You futureservice futurebrands © Peter Fisk 2018 peterfisk@peterfisk.com www.theGeniusWorks.com futurestore
  46. 46. Hyperloop JioPhone H&M Amazon Change Why Speed
  47. 47. Li and Fung Tencent Alibaba 3DHubs networked
  48. 48. DeepMind Fidor Bank Netflix Intuitive Surgical intelligent
  49. 49. Airbnb Nike+ Lego Glossier collaborative
  50. 50. audacious Google X Red Bull Syngenta Nike
  51. 51. Agua Bendita, Colombia Who are the “Gamechangers” of Latin America? Mercado Libre, Argentina Movile, Brazil Nubank, Brazil Rappi, Colombio Globant, Argentina Selina, Panama Magazine Luiza, Brazil Cliengo, Argentina
  52. 52. Rethinking business World Changing Changing the Game
  53. 53. 4waystochangethegame
  54. 54. ChangeWHY
  55. 55. +genius Rocket’s Creative Beer
  56. 56. ChangeWHO
  57. 57. +genius Lululemon’s Yoga Beer for women
  58. 58. ChangeWHAT
  59. 59. Ceria’s cannabis-infused beer
  60. 60. ChangeHOW
  61. 61. +genius Beer 52 by Subscription
  62. 62. 4waystochangethegame
  63. 63. What will come next? Where to focus? How to deliver the future faster? Jim Hagemann Snabe Chairman Siemens, Maersk Chair of WEF Technology Council
  64. 64. “Finance is just a metric not the goal” “Growth and innovation matter most” “Digital tech is the primary enabler” “Business transformation never ends” Lars Rebien Sorensen World’s #1 CEO 2016, 2017
  65. 65. How can you create a better future?
  66. 66. © Peter Fisk 2018 Shared Value Michael Porter Finding Purpose Simon Sinek Smarter Choices Roger Martin End of Competition Rita McGrath Blue Ocean Shifts Kim & Mauborgne Disrupting the Disruptors Scott Anthony Laws of Globalisation Pankaj Ghemawat East-West Strategy Anil Gupta Diaspora Markets Nurmalya Kumar Brand Tribes Seth Godin Disruptive Innovation Clay Christensen Business Models Pigneur & Osterwalder Digital Platforms Weiru Chan Customer Collaboration Rachel Botsman Design Thinking Tom Kelley Sense and Respond Gothelf & Seiden Lean Innovation Eric Ries Frugal Innovation Navi Radjou Little Ideas Big Impact David Robertson Corporate Startup Tendayi Viki The 100 Year Life Gratton & Scott What Drives Us Dan Pink Give and Take Adam Grant Emotional Intelligence Daniel Goldman Collaborative Intelligence Erika Dhawen Awesomely Simple John Spence Reinventing Culture Cragun & Sweetman Multiplier Effect Liz Wiseman Happy Progress Teresa Ambil Millennial Work Karl Moore Corporate Rebels Minnaar & Morree Culture Mapping Erin Meyer Strategic Change John Kotter Project Business Antonio Nieto Rodriguez Extreme Teaming Amy Edmundsen Creative Class Richard Florida Micro Businesses Zhang Ruimen Holocratic Organisations Brian Robertson Business Storytelling Jennifer Aaker How Ideas Spread Jonah Berger Authentic Leaders Hermina Ibarra Power and Influence Jeffrey Pfeffer Humble Leaders Jim Collins Executive Presence Sylvia Ann Hewlett Disrupt Yourself Whitney Johnson Work and Life Stew Friedman Leadership Triggers Marshall Goldsmith Catalytic Questions Hal Gregorson Being a Super Boss Syd Finkelstein Grit and Perseverance Angela Duckworth Dual Transformation Scott Anthony Exponential Organisations Salim Ismael Machines and Platforms Brynoffsen & McAfee Blockchain and Wikinomics Don Tapscott Disruptive Production Richard D’Aveni Humans and Robots Kate Darling Global Impact Alexander Betts Circular Economy Ellen MacArther Fringe Signals Amy Webb Emotional Agility Susan David Strategy Innovation Talent Organisation Leadership Progress
  67. 67. Thefutureofretail
  68. 68. Ondem and Experience Com m unity Mobile Thefutureofretail
  69. 69. Thefutureofhealthcare
  70. 70. Thefutureofhealthcare Synthetic Ethical Predictive Personal
  71. 71. Thefutureoffinance
  72. 72. Com m unity Integrating Enabling Personal Thefutureoffinance
  73. 73. Time to think differently
  74. 74. Tensions of the 21st Century Business © Peter Fisk 2019
  75. 75. FutureToday ChangeStability SocietyBusiness HumansMachines InsurgentsIncumbents ExperimentalStructured GlobalLocal Tensions of the 21st Century Business © Peter Fisk 2019
  76. 76. How to find a better way? © Peter Fisk 2019
  77. 77. DNAofthe21stCenturyBusiness The 21st Century Business is enlightened and energised by a changing world. It harnesses the power of human ingenuity and intelligent technologies to be a force for progress in society, creating and sharing value amongst all participants. DNAofthe21stCenturyBusiness
  78. 78. 20th Century vs 21st Century Business © Peter Fisk 2019 Today Future Corporates Ecosystems Optimisation Innovation Physical Digital Hierarchies Networked Experts Integrators Functions Projects Analytical Intuitive Shareholders Society Profit Progress
  79. 79. • Future shaping • Embracing ambiguity • Integrating people • Driving change • Amplifying potential INSPIRING LEADERSHIP • Meaningful purpose • Focused relevance • Leveraged assets • Self-tuning adaption • Evolving portfolio DYNAMIC STRATEGY • Customer sensing • Moonshot thinking • Market multipliers • Experiential brands • Communally engaging MARKET MAKING DNAofthe21stCenturyBusiness © Peter Fisk 2019 DNAofthe21stCenturyBusiness
  80. 80. • Future shaping • Embracing ambiguity • Integrating people • Driving change • Amplifying potential INSPIRING LEADERSHIP • Diverse teaming • Project clusters • Dynamic resourcing • Continual learning • Augmenting humanity CREATIVE TALENT • Meaningful purpose • Focused relevance • Leveraged assets • Self-tuning adaption • Evolving portfolio DYNAMIC STRATEGY • Growth mindset • Energising spirit • Collective momentum • Transparent and ethical • Continuous learning PROGRESSIVE CULTURE • Customer sensing • Moonshot thinking • Market multipliers • Experiential brands • Communally engaging MARKET MAKING • Deep insight • Intuitive design • Technology enabled • Fast experimentation • Adapt and scale RELENTLESS INNOVATION DNAofthe21stCenturyBusiness © Peter Fisk 2019 DNAofthe21stCenturyBusiness
  81. 81. • Future shaping • Embracing ambiguity • Integrating people • Driving change • Amplifying potential INSPIRING LEADERSHIP • Diverse teaming • Project clusters • Dynamic resourcing • Continual learning • Augmenting humanity CREATIVE TALENT • Meaningful purpose • Focused relevance • Leveraged assets • Self-tuning adaption • Evolving portfolio DYNAMIC STRATEGY • Growth mindset • Energising spirit • Collective momentum • Transparent and ethical • Continuous learning PROGRESSIVE CULTURE • Customer sensing • Moonshot thinking • Market multipliers • Experiential brands • Communally engaging MARKET MAKING • Network structure • Butterfly centred • Intelligent automation • Positive sustainability • Smart ecosystem AGILE ORGANISATION • Deep insight • Intuitive design • Technology enabled • Fast experimentation • Adapt and scale RELENTLESS INNOVATION • Customer enabling • Growth accelerating • Society enhancing • Personally fulfilling • Future sustaining EXPONENTIAL IMPACT DNAofthe21stCenturyBusiness © Peter Fisk 2019 • Aligned delivery • Efficient processes • Fast and precise • Collaborative working • Metrics and rewards SEAMLESS ACTION DNAofthe21stCenturyBusiness
  82. 82. 85 Winning in an incredible new world Peter Fisk helps business leaders makesenseof afast-changing world, tofind thebest newopportunities for growth, toembracethebest newideas throughinsight and creativity, torethinktheirentirevisionand strategy, business model and customer experience. Being 10% better is just enoughtocompeteintoday’s world, tostand still. Thereal questionis howtobe10times better, toget ahead, tostandout, tobe theleader whohelps thebusiness createand deliver futuresuccess. Peter works across theworld, helping business leaders todevelop innovativestrategies for business and brands. Heis athinker, advisor and practical entrepreneur. Heis Professor of Strategy, Innovationand Marketing at IE Business School, oneof theworld’s top ranked business schools, whilst alsofounder and CEOof GeniusWorks, aboutiqueconsulting firm, helping clients across every sector tomakesenseof fast- changing markets, and find newways tothink, competeand win. Having trained as anuclear physicist, Peter moved tomanaging brands likeConcordeat BritishAirways, helping Microsoft toadopt avalue- based marketing model, and Virgintolaunchintonewmarkets. As ahighly experienced consultant hehas worked inevery sector and regionof theworld. As CEOof theworld’s largest marketing organisation, theChartered Instituteof Marketing, hebecameaglobal authority onwhat’s best and next inbusiness and markets. Finding his ownspace, hefounded GeniusWorks, withoffices inLondonand Istanbul. Heworks withcompanies big and small, food tofashion, skincaretostockexchanges, hightechtohuman –and organisations as diverseas Aeroflot and BanyanTree, Cartier toCoty, CocaColaand Club Med, Cooperativeand Courvoisier, Davidoff and DSM, Eczacibasi and Fat Face, Fosters and GSK, Hershey’s and Mars, M&Sand Nestle, Microsoft and O2, Phillips and Philosophy, Red Bull andSavola, Santander and Skanska, Shell and Tata, Teliaand Turkcell, Unilever and UAE Government , Virginand Visa, Vodafoneand Yapi Kredi –tothinkbigger andsmarter, develop innovativestrategies, bolder brands, and accelerategrowth. Peter’s newbook“Gamechangers: Areyouready tochangetheworld?” explores thenext generationof business andbrands, shaking up markets, innovating and winning innewways. Based on100global casestudies, it explores thechallenges of newmarkets, changing customers, brand building, newbusiness models, real-timemarketing, harnessing social media, inspiring leadership and positive impact. It has beennominated for Management Bookof theYear. His other books include“Marketing Genius” explores theleft and right-brainchallenges of success, and is translated into35languages. It was followed by fiveothers –“Business Genius” onleadership and strategy, “Customer Genius” onbuilding acustomer-centric business, “PeoplePlanet Profit” onsustainableinnovation, and“CreativeGenius”, theinnovationhandbookfor business leaders, defining what it takes to beLeonardodaVinci inthe21st Century. Peter features intheGuruRadar of Thinkers50, and was described by Business Strategy Journal as “oneof thebest newbusiness thinkers”. His adviceis sought after by business leaders around theworld, headds specialist expertisetokey projects, combining newideas withpractical action, inspirationand impact. Helping youtofind your ownspace, tobeleaders of change–tobebold, braveandbrilliant. Website:www.theGeniusWorks.com Email: peterfisk@peterfisk.com
  83. 83. peterfisk@peterfisk.com theGeniusWorks.com @geniusworks

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