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Peter  Fisk  
@GeniusWorks  
IE  Business  School   +genius
GAMECHANGERS CXreimagining your brand and customer’s experience
Winning  in  the  
  

A  new  breed  of    
DISRUPTIVE
INNOVATORS
Reimagine  the  
CUSTOMER

EXPERIENCES
Ready  to  
CHAN...
My
passion
Winning  in  the  
  

ZIGZAG
ZEITGEIST
	
  
+genius
GAMECHANGERS CXreimagining your brand and customer’s experience
Kaleidoscope world
+genius
Tectonic shifts
+genius
Customers in control
+genius
New opportunities to grow
+genius
+genius
+genius
+genius
+genius
Time to
think bigger
Winning  in  the  
  

A  new  breed  of    
DISRUPTIVE
INNOVATORS
DISRUPTIVE
INNOVATORS
	
  
ZIGZAG
ZEITGEIST
	
  
+geniu...
The Gamechangers
+genius
Audacious ideas
+genius
Shaping the future
+genius
10 times not 10%
+genius
+genius
es
1.  23 & Me
2.  Aravind
3.  Epocrates
4.  Genentech
5.  Intuitive Surgical
6.  Narayana H
7.  Organova
8.  PatientsLike...
Time for
more radical
innovation
Winning  in  the  
  

A  new  breed  of    
DISRUPTIVE
INNOVATORS
Reimagine  the  
CUSTOMER

EXPERIENCES
CUSTOMER’S
EXPER...
© Peter Fisk 2015
More details in the new “Gamechangers” book +genius
CustomerBusiness
Rethink purpose
The customer’s experience
+genius
© Peter Fisk 2015
More details in the new “Gamechangers” book +genius
Rethink brands
Innovating the experience
!© Peter Fisk 2015
More details in the new “Gamechangers” book +genius
Rethink innovation
Individual and immersive
!
© Peter Fisk 2015
More details in the new “Gamechangers” book +genius
Rethink marketing
Inspiring and enabling
© Peter Fisk 2015
More details in the new “Gamechangers” book +genius
Rethink experiences
Achieving more together
!© Peter Fisk 2015
More details in the new “Gamechangers” book +genius
Rethink relationships
Experience-driven business
Time to rethink
your customer’s
experience
Winning  in  the  
  

A  new  breed  of    
DISRUPTIVE
INNOVATORS
Reimagine  the  
CUSTOMER

EXPERIENCES
Ready  to  
CHAN...
What will you do?
+genius
Vision
Canvas
Strategy
Canvas
Growth
Canvas
Disruption
Canvas
Brand
Canvas
Engagement
Canvas
Proposition
Canvas
Relationsh...
How will your customers be winners?
+genius
+genius
Be Bold
Be Brave
Be Brilliant
+genius
peterfisk@peterfisk.com  
@GeniusWorks  
www.theGeniusWorks.com  
Gamechangers CX ... Reimagining your brand and customer experience
Gamechangers CX ... Reimagining your brand and customer experience
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Gamechangers CX ... Reimagining your brand and customer experience

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Peter Fisk's keynote at SDL Innovate 2015 in Amsterdam and London ... exploring a new generation of brands, shaking up every market, transforming the expectations and experiences of customers everywhere ... and reimagining the brand and experience around what they enable customers to achieve ... and as a result create and capture more value. Find out more email peterfisk@peterfisk.com

Publié dans : Business
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Gamechangers CX ... Reimagining your brand and customer experience

  1. 1. Peter  Fisk   @GeniusWorks   IE  Business  School   +genius GAMECHANGERS CXreimagining your brand and customer’s experience
  2. 2. Winning  in  the     A  new  breed  of     DISRUPTIVE INNOVATORS Reimagine  the   CUSTOMER
 EXPERIENCES Ready  to   CHANGE THE WORLD CUSTOMER’S EXPERIENCE   DISRUPTIVE INNOVATORS   ZIGZAG ZEITGEIST   CHANGE THE WORLD   +genius GAMECHANGERS CXreimagining your brand and customer’s experience
  3. 3. My passion
  4. 4. Winning  in  the     ZIGZAG ZEITGEIST   +genius GAMECHANGERS CXreimagining your brand and customer’s experience
  5. 5. Kaleidoscope world +genius
  6. 6. Tectonic shifts +genius
  7. 7. Customers in control +genius
  8. 8. New opportunities to grow +genius
  9. 9. +genius
  10. 10. +genius
  11. 11. +genius
  12. 12. +genius
  13. 13. Time to think bigger
  14. 14. Winning  in  the     A  new  breed  of     DISRUPTIVE INNOVATORS DISRUPTIVE INNOVATORS   ZIGZAG ZEITGEIST   +genius GAMECHANGERS CXreimagining your brand and customer’s experience
  15. 15. The Gamechangers +genius
  16. 16. Audacious ideas +genius
  17. 17. Shaping the future +genius
  18. 18. 10 times not 10% +genius
  19. 19. +genius
  20. 20. es 1.  23 & Me 2.  Aravind 3.  Epocrates 4.  Genentech 5.  Intuitive Surgical 6.  Narayana H 7.  Organova 8.  PatientsLikeMe 9.  Scanadu 10. Second Sight 1.  Amazon 2.  Aussie Farmers 3.  Etsy 4.  Fab 5.  Greenbox 6.  Le Pain Q 7.  Positive Luxury 8.  Trader Joe’s 9.  ZaoZao 10. Zilok 1.  Apple 2.  Beauty’in 3.  Godrej 4.  Lego 5.  Method 6.  Natura 7.  Nike+ 8.  Oculus Rift 9.  Pebble 10. Renova 1.  Alibaba 2.  ARM 3.  Bharti Airtel 4.  Giff Gaff 5.  Google X 6.  Rackspace 7.  Raspberry Pi 8.  Samsung 9.  Tencent QQ 10. Xiaomi 1.  Aeromobil 2.  Air Asia 3.  AirBNB 4.  Emirates 5.  Kulula 6.  Moveo 7.  Pipistrel 8.  RedBus 9.  Virgin Galactic 10. Zipcars 1.  3DHubs 2.  Corning 3.  DP World 4.  Dyson 5.  Embraer 6.  Local Motors 7.  Space X 8.  Syngenta 9.  Tata 10. Tesla 1.  Aeroshots 2.  Gram-Danone 3.  Graze 4.  Isis Organic 5.  Juan Valdez 6.  LA Organic 7.  Moa Beer 8.  Nespresso 9.  Yeni Reki 10. Zespri 1.  Ashmei 2.  Beats 3.  Desigual 4.  Gilan 5.  Indetix 6.  Patagonia 7.  Rapha 8.  Shang Xai 9.  Threadless 10. Tom’s 1.  Alior Sync 2.  La Caixa 3.  Fidor 4.  First National 5.  Itan Unibanco 6.  Moven 7.  M-Pesa 8.  Square 9.  Umpqau 10. Zidisha 1.  Al Jazeera 2.  Coursera 3.  Future 4.  Pixar 5.  Pledge Music 6.  Red Bull 7.  Rovio 8.  Spotify 9.  Ushahida 10. Wordpress   futureproduct futurefashion futurefoodfuturestore futurehealth futuretech futuremakersfuturebank futuretravel N/S American brands European brands African/Arab brands Asian/Oceania brands futuremedia 1.  Ashoka 2.  AzuriTech 3.  Graal Bio 4.  IBM 5.  IDEO 6.  Kickstarter 7.  Li & Fung 8.  Live Nation 9.  Salesforce 10. Y Combinator 1.  FC Barcelona 2.  Bitcoin 3.  Bhutan 4.  The Elders 5.  Lovemarks 6.  Oregon Project 7.  ParkRun 8.  WWF 9.  Zoe Suggs 10. You   futureservice futurebrands © Peter Fisk 2015 peterfisk@peterfisk.com The world’s most disruptive innovators today …
  21. 21. Time for more radical innovation
  22. 22. Winning  in  the     A  new  breed  of     DISRUPTIVE INNOVATORS Reimagine  the   CUSTOMER
 EXPERIENCES CUSTOMER’S EXPERIENCE   DISRUPTIVE INNOVATORS   ZIGZAG ZEITGEIST   GAMECHANGERS CXreimagining your brand and customer’s experience
  23. 23. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius CustomerBusiness Rethink purpose
  24. 24. The customer’s experience +genius
  25. 25. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink brands
  26. 26. Innovating the experience
  27. 27. !© Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink innovation
  28. 28. Individual and immersive
  29. 29. ! © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink marketing
  30. 30. Inspiring and enabling
  31. 31. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink experiences
  32. 32. Achieving more together
  33. 33. !© Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink relationships
  34. 34. Experience-driven business
  35. 35. Time to rethink your customer’s experience
  36. 36. Winning  in  the     A  new  breed  of     DISRUPTIVE INNOVATORS Reimagine  the   CUSTOMER
 EXPERIENCES Ready  to   CHANGE THE WORLD CUSTOMER’S EXPERIENCE   DISRUPTIVE INNOVATORS   ZIGZAG ZEITGEIST   CHANGE THE WORLD   +genius GAMECHANGERS CXreimagining your brand and customer’s experience
  37. 37. What will you do? +genius
  38. 38. Vision Canvas Strategy Canvas Growth Canvas Disruption Canvas Brand Canvas Engagement Canvas Proposition Canvas Relationship Canvas Insights Canvas Co-creation Canvas Innovation Canvas Business Canvas Leadership Canvas Sustainability Canvas Culture Canvas Performance Canvas FUTURELABBRANDLAB CREATIVELABPERFORMANCELAB +genius
  39. 39. How will your customers be winners? +genius
  40. 40. +genius
  41. 41. Be Bold Be Brave Be Brilliant
  42. 42. +genius peterfisk@peterfisk.com   @GeniusWorks   www.theGeniusWorks.com  

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