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Gamechangers IMD

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Creating innovative strategies for business and brands ... Key slides from Peter Fisk's IMD Business School seminar ... for Royal Unibrew Executive Leadership Program, Lausanne, 3 September 2015.

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Gamechangers IMD

  1. +genius GAMECHANGERS Peter Fisk with Royal Unibrew IMD, Lausanne, 3 September 2015 theGeniusWorks.com @geniusworks Creating innovative strategies for business and brands
  2. Change the gameKaleidoscope world Be the GamechangerInnovative strategies
  3. How will you create the best future for you?
  4. Kaleidoscope world +genius
  5. Volatile Uncertain Complex Ambiguous +genius  
  6. Vibrant Unreal Crazy Astounding
  7. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 Middle Urban Travel Carbon
  8. New opportunities to grow +genius
  9. Google beyond Search
  10. Periscope by Twitter
  11. Coke enters ‘sharing economy’
  12. Glideboard or Gimmick
  13. Guiyang Circle Guiyang China 106.6° E, 26.6° N 4100km radius Most of the world lives here …
  14. Xiaomi takes on Apple
  15. Baidu’s smart chopsticks
  16. Hoverboard by Lexus
  17. India’s ‘frugal’ future +genius
  18. Tectonic shifts +genius
  19. East Small West Big IdeasSize ©  Peter  Fisk  2015  
  20. Speedboats beat fast and focused supertankers
  21. Customer Emotional Business Rational ©  Peter  Fisk  2015   RelevantAverage
  22. Consumers in control +genius Context and relevance
  23. ImaginationCapability CollaborativeIndependent DisruptingEvolving ©  Peter  Fisk  2015  
  24. 99c downloads, $900 experiences Digitally enabled real world
  25. Ideas economy You can do anything
  26. Time to think different
  27. Think different
  28. Can you see the man?
  29. RATIONAL ANALYTICAL FOCUSED
  30. EMOTIONAL INTUITIVE CONNECTED
  31. EMOTIONAL INTUITIVE CONNECTED RATIONAL ANALYTICAL FOCUSED
  32. LEFT BRAIN + RIGHT BRAIN
  33. What’s your “tae Kuk”?
  34. Time to think bigger
  35. Change the gameKaleidoscope world
  36. The Gamechangers +genius
  37. Audacious ideas +genius
  38. Google X +genius
  39. 10 times not 10% +genius
  40. Redefining markets
  41. Shaping the future +genius
  42. “Gamechangers are the new breed of brands and businesses rising out of the maelstrom of economic and technological change” +genius
  43. +genius Think Nespresso
  44. “Out-thinking the competition with audaciou audacious ideas that can change the world”
  45. +genius Think Tesla
  46. +genius
  47. +genius
  48. “The new disruptive innovators transform their markets not just products and services
  49. +genius Think Genentech
  50. +genius
  51. +genius
  52. Time for more radical innovation
  53. es 1.  23 & Me 2.  Aravind 3.  Epocrates 4.  Genentech 5.  Intuitive Surgical 6.  Narayana H 7.  Organova 8.  PatientsLikeMe 9.  Scanadu 10. Second Sight 1.  Amazon 2.  Aussie Farmers 3.  Etsy 4.  Fab 5.  Greenbox 6.  Le Pain Q 7.  Positive Luxury 8.  Trader Joe’s 9.  ZaoZao 10. Zilok 1.  Apple 2.  Beauty’in 3.  Godrej 4.  Lego 5.  Method 6.  Natura 7.  Nike+ 8.  Oculus Rift 9.  Pebble 10. Renova 1.  Alibaba 2.  ARM 3.  Bharti Airtel 4.  Giff Gaff 5.  Google X 6.  Rackspace 7.  Raspberry Pi 8.  Samsung 9.  Tencent QQ 10. Xiaomi 1.  Aeromobil 2.  Air Asia 3.  AirBNB 4.  Emirates 5.  Kulula 6.  Moveo 7.  Pipistrel 8.  RedBus 9.  Virgin Galactic 10. Zipcars 1.  3DHubs 2.  Corning 3.  DP World 4.  Dyson 5.  Embraer 6.  Local Motors 7.  Space X 8.  Syngenta 9.  Tata 10. Tesla 1.  Aeroshots 2.  Gram-Danone 3.  Graze 4.  Isis Organic 5.  Juan Valdez 6.  LA Organic 7.  Moa Beer 8.  Nespresso 9.  Yeni Reki 10. Zespri 1.  Ashmei 2.  Beats 3.  Desigual 4.  Gilan 5.  Indetix 6.  Patagonia 7.  Rapha 8.  Shang Xai 9.  Threadless 10. Tom’s 1.  Alior Sync 2.  La Caixa 3.  Fidor 4.  First National 5.  Itan Unibanco 6.  Moven 7.  M-Pesa 8.  Square 9.  Umpqau 10. Zidisha 1.  Al Jazeera 2.  Coursera 3.  Future 4.  Pixar 5.  Pledge Music 6.  Red Bull 7.  Rovio 8.  Spotify 9.  Ushahida 10. Wordpress   futureproduct futurefashion futurefoodfuturestore futurehealth futuretech futuremakersfuturebank futuretravel N/S American brands European brands African/Arab brands Asian/Oceania brands futuremedia 1.  Ashoka 2.  AzuriTech 3.  Graal Bio 4.  IBM 5.  IDEO 6.  Kickstarter 7.  Li & Fung 8.  Live Nation 9.  Salesforce 10. Y Combinator 1.  FC Barcelona 2.  Bitcoin 3.  Bhutan 4.  The Elders 5.  Lovemarks 6.  Oregon Project 7.  ParkRun 8.  WWF 9.  Zoe Suggs 10. You   futureservice futurebrands © Peter Fisk 2015 peterfisk@peterfisk.com The world’s most disruptive innovators today …
  54. Don’t just play the game Change the game
  55. © Peter Fisk 2013 Gamechangers.pro
  56. +genius Lean Machine Ale
  57. © Peter Fisk 2013 Gamechangers.pro
  58. +genius Lululemon’s Yoga Beer
  59. © Peter Fisk 2013 Gamechangers.pro
  60. New Zealand’s Moa Beer
  61. © Peter Fisk 2013 Gamechangers.pro
  62. +genius Beer 52 by Subscription
  63. Mexico 1968
  64. Zurich 1982
  65. Seattle 1992
  66. Time to rethink Royal Unibrew
  67. Change the gameKaleidoscope world Innovative strategies
  68. Change your game THINK Change your vision Change your story Change your market Change your strategy Change your brand DESIGN Change your business Change your potential Change your results Change your relationship Change your experience RESONATE MOBILISE EXPLORE IMPACT AMPLIFY DISRUPT ENABLE INSPIRE © Peter Fisk 2015 More details in the new “Gamechangers” book +genius
  69. THINK Change your vision Focus on optimising profits Built on core capabilities To be 10% better Guided by inspiring purpose Driven by audacious ideas To be 10 times better EXPLORE Change your market Accepting markets as they are Geography and category Rational and average Making markets in your vision Tribal and problem solving Emotional and distinctive DISRUPT Change your strategy Strategy optimises the present Evolving incrementally Playing the game Strategy disrupts the future Pivoting transformationally Changing the game INSPIRE Change your brand Brands are logos and slogans About companies and products Promotions to drive sales Brands capture bigger ideas About people and their aspirations Platforms for collaboration DESIGN Change your business Innovating products and services Driven by technical possibility Linear, disciplined process Innovating the business model Driven by human opportunity Dynamic, creative fusions RESONATE Change your story Communicate on your terms Push campaigns to everyone Slogans, gimmicks, incentives Engage people on their terms On demand, time and place Topical, authentic, experiential ENABLE Change your experience Selling and serving Consistent and delivered Transactional, linear, finite Engaging and enabling Participative and personal Relational, circular, enduring MOBILISE Change your relationship Seek relationships with people Loyalty built on incentives Individual and isolated Relationships between people Loyalty built on community Collaborative and sharing IMPACT Change your results Short term financial results Sustainability as compliance Compromised value Long term value creation Sustainability drives growth Englightened value AMPLIFY Change your potential Supertanker’s size and stability Managing the status quo Deliver and improve Speedboat’s speed and agility Leaders of a changing world Innovate and amplify © Peter Fisk 2015 More details in the new “Gamechangers” book +genius
  70. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius CustomerBusiness Rethink purpose
  71. +genius Harley Davidson
  72. Harley Owners Group
  73. “Building brands about people not products, aspirations not egos … about making life better +genius
  74. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink brands
  75. Nike
  76. Nike+
  77. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink markets Geography Category Segment Channel Geography Category Segment Channel Geography Category Segment Channel
  78. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink markets Geography Category Segment Channel Geography Category Segment Channel Geography Category Segment Channel
  79. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink markets Geography Category Segment Channel Geography Category Segment Channel Geography Category Segment Channel
  80. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink markets Geography Category Segment Channel Geography Category Segment Channel Geography Category Segment Channel
  81. +genius Beauty’in
  82. Beauty’in
  83. !© Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink innovation
  84. “Innovating the whole business… from business model tocustomer experience”
  85. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink business models Make and distribute business model eg CocaCola Microsoft Spectrum retail business model eg Amazon Marks & Spencer Make and sell direct business model eg BMW, HSBC Niche retail business model eg ToysRUs,Wiggle License to make business model eg ARM, Ed Hardy Curated retail business model eg Fab, Positive Luxury Membership club business model eg Costco, Quintessentially Crowdfunded ventures business model eg Kickstarter, Zidisha Opensourced community business model eg RedHat, MySQL Subscription payment business model eg FT.com, Graze Buyer and seller marketplace business model eg Etsy, NYSE Micro payments business model eg Flattr Grameen Danone Collaborative consumption business model eg Buzzcar, Regus Regular Replacement business model eg Gillette, Nespresso Branded Consortia business model eg Cisco, Spar Advertising or Sponsorship business model eg Google, Metro Newspapers Listed or Promoted business model eg Monster Linkedin Network builders business model eg Hotmail, Twitter Demand then Made business model eg ZaoZao, Threadless Auction retail business model eg eBay, Sotheby Knowledge and time business model eg McKinsey, Harvard Franchised retail business model eg McDonalds, Subway Certification and endorsement business model eg ISO, Verisign Remainder retail business model Eg Saks, Vente Privee Multulevel marketing business model eg Tupperware, Natura Group buying business model eg Groupon, Huddlebuy Reverse auction business model eg Priceline Freemarkets Shared rental business model eg Zilok, Hilton Tradeable currency business model eg Bitcoin Air Miles Freemium pay within business model eg Angry Bird, Coursera Transaction facilitator business model eg Paypal, Visa Pay as you go business model eg AzuriTech Techshop Dynamic pricing business model eg Expedia, Uber Reputation builders business model eg Tripadvisor, PaywithaTweet Customer data business model eg Facebook, 23andMe Non-profit business business model eg Oxfam Wikipedia Maker models Channel models Crowd models Payment models Exchange models Asset models
  86. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius
  87. “Resonating with customers through rich, relevant and real-time marketing”
  88. +genius
  89. ! © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink communication
  90. “Enabling customers to domore … from sales and support,to educating and entertaining”
  91. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink experiences
  92. !© Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink relationships
  93. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink experiences
  94. Actual profits of previous years Estimated profits of future years Adjusted profits of future years (discounted for uncertainty) Economic “value” is the sum of the likely future profits (more accurately, we consider the “economic” profit, which takes into the cost of capital) This year Future years Previous years Rethink performance © Peter Fisk 2015 More details in the new “Gamechangers” book
  95. “Delivering and sustaining a positive impact … personal, social and financial”
  96. Change the gameKaleidoscope world Be the GamechangerRethink marketing
  97. What will you do?
  98. Are you ready to change your game?
  99. Change  your   world   You  are   here   Open  your  eyes  to  the   possibilities  of  incredible   fast-­changing  worlds   Be  dissatisfied  with   the  limits  of  your   current  world   Explore  what  it  would     take  for  you  to  create     a  better  future   Be  inspired  to  start   today  –  driving   innovation  and  growth   +genius
  100. Acting with speed and agility Connecting ideas and people Passion to make life better Having an audacious attitude Shaping your own vision Making sense of change Persisting to make it happen © Peter Fisk 2014 Gamechangers.pro
  101. +genius
  102. Vision Canvas Strategy Canvas Growth Canvas Disruption Canvas Brand Canvas Engagement Canvas Proposition Canvas Relationship Canvas Insights Canvas Co-creation Canvas Innovation Canvas Business Canvas Leadership Canvas Sustainability Canvas Culture Canvas Performance Canvas FUTURELABBRANDLAB CREATIVELABPERFORMANCELAB +genius
  103. +genius
  104. Peter Fisk is a bestselling author, keynote speaker and expert consultant, helping business leaders to develop innovative strategies for business and brands. He is a Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to make sense of fast-changing markets, and find new ways to think, compete and win. He features on the Thinkers 50 “Guru Radar” as one of the world’s top business experts. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with businesses in every sector, food to fashion, skincare to stock exchanges – brands as diverse as Aeroflot and Coca Cola, DSM and GSK, Mars and M&S, Philosophy and Red Bull, Sabre and Santander,Tata and Turkcell,Virgin and Visa, Vodafone and Yapi Kredi - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s new book "Gamechangers ... Are you ready to change the world?” explores the next generation of brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Marketing Book of the Year 2015. His other books include "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy,“Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century.  Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.
  105. +genius Find out more Email: peterfisk@peterfisk.com Phone: +44 7834483830 Twitter: @geniusworks Website: www.theGeniusWorks.com

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