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Hacking Exponential Growth

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Summary of Peter Fisk's one day "Hacking Exponential Growth" masterclass at IE Business School on 12 June 2019. More info at www.theGeniusWorks.com or email peterfisk@peterfisk.com

Publié dans : Business
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Hacking Exponential Growth

  1. 1. HACKING EXPONENTIAL GROWTH Professor Peter Fisk 12 June 2019, Segovia www.theGeniusWorks.com
  2. 2. Exponential Markets Exponential Disruptors Exponential Stretches Exponential Multipliers Exponential Impact
  3. 3. How do you see the future?
  4. 4. Exponential Markets
  5. 5. We live in an incredible time
  6. 6. Next decade of incredible change More change in the next 10 years Than in the last 250 years
  7. 7. Incredible time
  8. 8. Black cats mean prizes Digital changes everything
  9. 9. But tech is not enough
  10. 10. Ideas world
  11. 11. A world of relentless change GLOBAL MEGATRENDS 2019
  12. 12. A world of relentless change GLOBAL MEGATRENDS 2019 ASIAN GROWTH CROWD POWER POLITICAL EXTREMISM
  13. 13. A world of relentless change GLOBAL MEGATRENDS 2019 ASIAN GROWTH CROWD POWER POLITICAL EXTREMISM ARTIFICIAL INTELLIGENCE MACHINE AUTOMATION AUGMENTED HUMANITY
  14. 14. A world of relentless change GLOBAL MEGATRENDS 2019 ASIAN GROWTH CROWD POWER POLITICAL EXTREMISM ARTIFICIAL INTELLIGENCE MACHINE AUTOMATION AUGMENTED HUMANITY URBAN MIGRATION FRAGILE EARTH RESOURCE SCARCITY
  15. 15. A world of relentless change GLOBAL MEGATRENDS 2019 ASIAN GROWTH CROWD POWER POLITICAL EXTREMISM ARTIFICIAL INTELLIGENCE MACHINE AUTOMATION AUGMENTED HUMANITY URBAN MIGRATION FRAGILE EARTH RESOURCE SCARCITY HEALTH WELLNESS AUTHENTIC TRUTH ESCAPIST LIVING
  16. 16. A world of relentless change
  17. 17. A world of relentless change
  18. 18. A world of relentless change
  19. 19. Meituan Dianping
  20. 20. A world of relentless change
  21. 21. A world of relentless change
  22. 22. A world of relentless change
  23. 23. A world of relentless change Source: Oeean Tomo
  24. 24. A world of relentless change
  25. 25. A world of relentless change
  26. 26. A world of relentless change
  27. 27. Changing the rules of business
  28. 28. Rise of the $1 billion “unicorns” …
  29. 29. … 326 “unicorns” disrupting every sector
  30. 30. Bytedance … the world’s largest “unicorn”
  31. 31. Alibaba … B2B+B2C+C2C = Data
  32. 32. Tencent … an ecosystem around WeChat
  33. 33. East Small West Big ProfitVolume
  34. 34. Consumer Pull Individual Business Push Average
  35. 35. ImaginationCapability IntangibleTangible ExponentialImprovement
  36. 36. Exponential growth
  37. 37. Fingernail Notebook Hand House Earth 3folds Thickness of folder paper 7 folds 10 folds 17 folds 30 folds What does “exponential” really mean?
  38. 38. “Ideas and networks” companies
  39. 39. Alibaba … $30bn sales in one day each year
  40. 40. Anything is possible
  41. 41. Exponential Markets Exponential Disruptors
  42. 42. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Nike’s Leadership Manifesto Page 39 +genius
  43. 43. Clay Christiansen on disruption
  44. 44. “Disruptive innovation” +genius
  45. 45. +genius
  46. 46. DBS Bank … the world’s best bank
  47. 47. DBS Bank … reimagining money, reinventing banks
  48. 48. DBS Bank … making banking invisible
  49. 49. ARMARM Technologies
  50. 50. A world of limitless opportunity
  51. 51. AI as rocket fuel for business
  52. 52. AliveCor electrocardiogram Drive.ai autonomous vehicles Infervision radiology analytics tion systems American Express fraud detection Grammarly better writing Lemonade cheaper insurance Pinterest Lens instant shopping Burberry personal shopping HeartFlow diagnostics Netflix personal movies Rare Carat real diamonds Darktrace cyber security Barbie is your best friend Nvidia virtual worlds Symrise perfect fragrances AI as rocket fuel for business
  53. 53. Lemonade Insurance … claims processed in 3 seconds
  54. 54. Lemonade Insurance
  55. 55. es 1. 23 & Me 2. Aravind 3. CVS Health 4. Editas 5. Intuitive Surgical 6. Narayana Hosp 7. OneOme 8. Organova 9. PatientsLikeMe 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Casper 4. Etsy 5. Glossier 6. Positive Luxury 7. Rapha 8. Supreme 9. Trader Joe’s 10. Warby Parker 1. Apple 2. Beauty’in 3. DJI 4. Go Pro 5. Lego 6. Method 7. Natura 8. Nike+ 9. Oculus Rift 10. Renova 1. Alibaba 2. ARM 3. Darktrace 4. Google X 5. Huawei 6. Magic Leap 7. Raspberry Pi 8. Reliance Jio 9. Samsung 10. Tencent 1. Aeromobil 2. Air Asia 3. Airbnb 4. Emirates 5. HyperloopOne 6. Kulula 7. Ofo 8. RedBus 9. Uber 10. Zipcars 1. 3DHubs 2. Aerofarms 3. Braskem 4. Corning 5. Dyson 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Ava Winery 2. Brewdog 3. GrameenDanone 4. Graze 5. HelloFresh 6. Juan Valdez 7. LA Organic 8. Moa Beer 9. Nespresso 10. Zespri 1. 1Atelier 2. Agua Bendita 3. Fenty Beauty 4. Jonny Cupcake 5. Patagonia 6. RentTheRunway 7. Shang Xia 8. Stitch Fix 9. Threadless 10. Tom’s 1. Aspiration 2. Comm Bank 3. Fidor 4. First National 5. Moven 6. M-Pesa 7. Square 8. Umpqau 9. Zidisha 10. Zhong An 1. Buzzfeed 2. ByteDance 3. FanDual 4. Dalian Wanda 5. Live Nation 6. Netflix 7. Red Bull 8. Udacity 9. Ushahida 10. ViceMedia futureproduct futurefashion futurefood futurehealth futuretech futuremakersfuturebank futuretravel T h e p N/S American brands European brands African/Arab brands Asia/Pacific brands futuremedia 1. Ashoka 2. IBM Watson 3. IDEO 4. Janicki BioEnergy 5. Kickstarter 6. Li & Fung 7. Planetary Resrcs 8. Scanadu 9. VIPKid 10. WeWork 1. Bitcoin 2. City FC 3. Collectivity 4. e-Estonia 5. ParkRun 6. Patreon 7. PewDiePie 8. Social Capital 9. The Muse 10. You futureservice futurebrands © Peter Fisk 2018 peterfisk@peterfisk.com www.theGeniusWorks.com futurestore
  56. 56. Hyperloop JioPhone H&M Amazon Change Why Speed
  57. 57. Li and Fung Tencent Alibaba 3DHubs networked
  58. 58. DeepMind Fidor Bank Netflix Intuitive Surgical intelligent
  59. 59. Airbnb Nike+ Lego Glossier collaborative
  60. 60. audacious Google X Red Bull Syngenta Nike
  61. 61. 4waystochangethegame
  62. 62. ChangeWHY
  63. 63. +genius Rocket’s Creative Beer
  64. 64. ChangeWHO
  65. 65. +genius Lululemon’s Yoga Beer for women
  66. 66. ChangeWHAT
  67. 67. Ceria’s cannabis-infused beer
  68. 68. ChangeHOW
  69. 69. +genius Beer 52 by Subscription
  70. 70. 4waystochangethegame
  71. 71. “Innovation”
  72. 72. Profit model Finance Networking 2. Networking ecosystem 1. Business model how the enterprise makes money Channel Experience Brand Customer engagement 10. Customer experience how you create an overall experience for customers 9. Brand how you express your offering’s benefit to customers Process Configuration Structure 3. Organisation and capabilities 4. Core process proprietary processes that add value 6. Product system extended system that surrounds an offering Product performance Offering Product system Service 7. Service how you service your customers 5. Product performance basic features, performance and functionality 8. Channel how you connect your offerings to your customers 10 types of innovation
  73. 73. Volume of innovation efforts Last 10 years Profit model Finance Networking Channel Experience Brand Customer engagement Process Configuration Structure Product performance Offering Product system Service 10 types of innovation
  74. 74. Profit model Finance Networking Channel Experience Brand Customer engagement Process Configuration Structure Product performance Offering Product system Service Cumulative value creation Last 10 years 10 types of innovation
  75. 75. 10 types of innovation
  76. 76. 10 types of innovation
  77. 77. Exponential Markets Exponential Disruptors Exponential Stretches
  78. 78. Google’s Moonshot Factory
  79. 79. Why be 10% better? When you could be 10x better?
  80. 80. MOONSHOT THINKING INNOVATION TOOLKIT What if you thought bigger – with 10 times impact, rather than than 10% - How could you do it? © GeniusWorks 2018 www.theGeniusWorks.com 10% better 10x better
  81. 81. © Peter Fisk 2015 More details in the new “Gamechangers” book
  82. 82. The rise of machines, cities, humanity …
  83. 83. … the end of computers, oil, glaciers
  84. 84. +genius … bigger ideas, unlimited by today “Future Back”
  85. 85. +genius “Future Back” Futureback Now forward What is the future we want to create? 2024 Redefine how to move forwards 2020 © Peter Fisk 2018 www.theGeniusWorks.com
  86. 86. What will the future look like?Journey from the “future back”
  87. 87. What will the future look like?Journey from the “future back” 2030 2020 2022 2024 2026 2028 2029 2027 2025 2023 2021
  88. 88. What will the future look like?Journey from the “future back” 2030 2020 2022 2024 2026 2028 Asteroid mining takes off Driverless cars now dominate 3d printed food is normal High resolution bionic eyes Hyperloop launches in Mumbai Micro-proteins become popular Vertical farming in Arab/Africa DNA profiling for everyone Brain as control device Life on Mars 8bn people on Earth India is largest nation Arctic ice cap melts Carbon fuels are banned China is largest economy Sagrada Familia finished 97% assets now intangible Education dominates online First asteroid landing 2029 2027 2025 2023 2021 Wireless electricity in homes
  89. 89. 5 Year Vision “Future Back” Growth Roadmap
  90. 90. 3 Year 5 Year Vision Vision “Future Back” Growth Roadmap
  91. 91. 3 Year 5 Year Vision Vision Vision “Future Back” Growth Roadmap 1 Year
  92. 92. 3 Year 5 Year VisionActivity VisionActivity VisionActivity “Future Back” Growth Roadmap 1 Year
  93. 93. 3 Year 5 Year VisionActivityResult VisionActivityResult VisionActivityResult “Future Back” Growth Roadmap 1 Year
  94. 94. CustomerBusiness “Outside in” © Peter Fisk 2018 www.theGeniusWorks.com
  95. 95. Airbnb
  96. 96. +genius Job to be done What benefits does the customer seek or desire, both rational and emotional? What are the negatives in their current experience, both rational and emotional? What is the customer trying to do – the job they want to do, or new goal to achieve? Gains Pains What do you enable people to do?
  97. 97. … brands as C2C communities Glossier
  98. 98. ! © Peter Fisk 2015 More details in the new “Gamechangers” book
  99. 99. Exponential Markets Exponential Disruptors Exponential Stretches Exponential Multipliers
  100. 100. How to multiply your impact?
  101. 101. How to multiply your impact? Ideas Brands Networks Platforms Communities Ecosystems
  102. 102. +genius
  103. 103. Donut selling Low priced core than sell extras Ryanair SAP Affiliate selling Helping others to sell products Amazon Pinterest Auction platform Selling other products to highest bid Ebay Elance Barter goods Exchange goods, no money Pay/Tweet Barterbook Cash advance Customer pays before goods made Dell Groupon Cross selling Sell adjacent products to sell more Tchibo Shell Crowd funding Financed by fans as first consumers Pebble Brainpool Crowd sourcing Ideas from customers for reward Threadless P&G Digital Formats Turning physical into digital goods Netflix Dropbox Direct selling Brand sold direct to customer FirstDirect AussieFarm selling Customer buys more than product Harley Dav Red Bull Flat rate pricing Single fee or subscrip. for unlimited use Netflix Sandals Fractional Ownership Customers each own shares Netjets Homebuy Franchise brand Licensing format for a fee and % Spar Lufthansa Freemium payment Free basic then charge for premium Skype Spotify Guarantee avaiiable Availability becomes key promise Netjets Hilti Guarantee replace Builds trust in quality and loyalty Timberland Tumi revenue Alternative sources, eg advertising Google Metro Ingredient branding Branded part other brand proposition Goretex Intel Integrated supply Efficiency through supply chain Zara ExxonMobil Brand Curator Bringing together best brands Fab Pos.Luxury Functional specialist Adding one expert step to others PayPal Trust-e Data Leverage Reselling aggregated customer data Facebook 23andMe License brand License brand or patent IP Ed Hardy ARM Unique Format Lock-in to compatible formats HP iTunes Long tail range Offer huge range to many niches Amazon iTunes Mass Customise Make it personal for each person Dell BMW No Frills Simple and minimal spec at lower cost Southwest Accor Open Source Make IP available to everyone Android Tesla Solution Integrator Connecting all sources and partners Li & Fung Accenture Pay per use Payment metered by use or time Zipcars Azuri Tech Pay what you want Customer choose the price Radiohead Panera Shared use Customers buy same product Airbnb RelayRides Peer to Peer Customers buy from customers Craigslist Zopa Results based Price based on agreed outcomes Rolls Royce Xerox Razor and Blade Low price core, high price refills Gillette Nespresso Rent don’t buy Time based fee for period of use Xerox Regus Revenue sharing Share with others to inc custom base AA/BA App Store Reverse Innovate Sell simple products in mainstream Haier OneLaptop One for One Charge the rich to fund the poor Toms Narayana Self service Customers do more themselves IKEA McDonalds Quality assurance Certification and trusted endorsement ISO Verisign Multilevel marketing Pyramid of customer selling Tupperware Avon Subscribe to it Customer pays regular fee Time DollarShave Bottom of pyramid Tailor offer to less wealthy customers Tata Nano Walmart Trash to cash Turn waster into new products Braskom Ekocycle Dynamic pricing Prices changes by demand Priceline WallSt Bar Co-create Design Customers are co- designers of products Threadless Local Motors White label Make products for another brand Cott McBride Doing good Benefits society or environment Oxfam Ecotricity Experience Advertising © GeniusWorks 2017 Business models … 50 archetypes to adopt and adapt +genius
  104. 104. Nespresso’s business model
  105. 105. +genius Tesla’s business model
  106. 106. +genius
  107. 107. +genius Exponential business models
  108. 108. Exponential Markets Exponential Disruptors Exponential Stretches Exponential Multipliers Exponential Impact
  109. 109. 10 ways to grow exponentially
  110. 110. +genius 10 ways to grow exponentially
  111. 111. WeWork
  112. 112. +genius
  113. 113. The Future Business
  114. 114. The Future Business
  115. 115. Have a bigger vision +genius 1
  116. 116. SpaceX redefines space travel
  117. 117. New disruptive technologies Big human challenges Radical innovations © Peter Fisk 2018 www.theGeniusWorks.com Solve important problems2
  118. 118. Accelerate ideas to action3
  119. 119. +genius Better view of the future Smarter ways to innovate Faster ability to implement © Peter Fisk 2018 www.theGeniusWorks.com
  120. 120. … aligning people, to accelerate the future together Have a growth mindset4
  121. 121. +genius © Peter Fisk 2018 www.theGeniusWorks.com Fixed Mindset Growth Mindset
  122. 122. Accelerated Innovation +genius innolab
  123. 123. Accelerated Innovation +genius innolab
  124. 124. Opening up Exploring Creating Accelerated Innovation +genius innolab
  125. 125. Opening up Exploring Creating Closing down Implementing Accelerating Accelerated Innovation +genius innolab
  126. 126. Leaders create the future Accelerated Innovation +genius innolab
  127. 127. Leaders create the future Leaders accelerate the action Accelerated Innovation +genius innolab
  128. 128. World changing Change drivers Market disruptors Customer foresight Inspiring vision Business ambition Exploring possibilities Future scenarios Growth potential Opportunities analysis Future narrative Value impact Horizon Planning 5 + 3 + 1 Year horizons Activities and deliverables Milestones and metrics Implementation Plan Technology plan Process plan People plan Business impact Growth scorecard Value creation model Accelerate quick wins Technology options Digital maturity audit Technology scenarios Impact analysis Customer applications Value propositions Experience design Products and services Innovative solutions Business model design Solution design Options evaluation Book of Dreams, Part 1 Future Vision and Business Possibilities Book of Dreams, Part 2 Strategic Options for Innovation and Growth Book of Dreams, Part 3 Growth Roadmap and Implementation Plan Future Lab Design Lab Action Lab “Dream” “Design” “Deliver” Accelerated Innovation +genius innolab
  129. 129. What will you do?
  130. 130. Acting with speed and agility Connecting ideas and people Passion to make life better Having an audacious attitude Shaping your own vision Making sense of change Persisting to make it happen © Peter Fisk 2018 www.theGeniusWorks.com
  131. 131. peterfisk@peterfisk.com theGeniusWorks.com @geniusworks

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