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Business Models: Innovative business design by Peter Fisk

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Webinar with Peter Fisk on 14 April 2015 introducing the strategic opportunities of business design ... From Airbnb to 23 and Me, Nespresso to Zipcars, how could you innovate your business model to engage customers more deeply and drive more profitable growth ... This is a short "teaser" extract from the Business Innovation Program delivered in partnership with Europe's leading business schools. More info peterfisk@peterfisk.com

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Business Models: Innovative business design by Peter Fisk

  1. BUSINESS MODELSInnovative business design by Peter Fisk Email: peterfisk@peterfisk.com Phone: +44 7834483830 Twitter: @geniusworks Website: www.theGeniusWorks.com  
  2. East Small West Big RelevantAverage ©  Peter  Fisk  2015  
  3. ImaginationCapability CollaborativeIndependent DisruptingEvolving ©  Peter  Fisk  2015  
  4. Consumer Emotional Pull Business Rational Push ©  Peter  Fisk  2015  
  5. Iconic design iPod Brand U2 Vertigo iTunes Podcasting iPod Phone Special Edition Exclusive Releases Music Store Legalising Filesharing Success Story Apple White cables Imitation And buzz Ad Graphics 60G Photo Video Desperate Housewives Mini Shuffle Nano Motorola (RED) Steve JobsiMac
  6. ARM v Intel
  7. Volume of innovation efforts Last 10 years Business     model   Finance Networking     Channel     Delivery Brand     Customer     experience   Core     process   Process   Enabling     process   Product     performance   Offering Product     system   Service     Where most innovation happens ©  Peter  Fisk  2015  
  8. Business     model   Finance Networking     Channel     Delivery Brand     Customer     experience   Core     process   Process   Enabling     process   Product     performance   Offering Product     system   Service     Cumulative value creation Last 10 years Where innovation has most impact ©  Peter  Fisk  2015  
  9. Archetypes  of     BUSINESS MODEL DESIGN
  10. with thanks to Board of Innovation
  11. with thanks to Board of Innovation
  12. with thanks to Board of Innovation
  13. with thanks to Board of Innovation
  14. Make and distribute business model eg CocaCola Microsoft Spectrum retail business model eg Amazon Marks & Spencer Make and sell direct business model eg BMW, HSBC Niche retail business model eg ToysRUs,Wiggle License to make business model eg ARM, Ed Hardy Curated retail business model eg Fab, Positive Luxury Membership club business model eg Costco, Quintessentially Crowdfunded ventures business model eg Kickstarter, Zidisha Opensourced community business model eg RedHat, MySQL Subscription payment business model eg FT.com, Graze Buyer and seller marketplace business model eg Etsy, NYSE Micro payments business model eg Flattr Grameen Danone Collaborative consumption business model eg Buzzcar, Regus Regular Replacement business model eg Gillette, Nespresso Branded Consortia business model eg Cisco, Spar Advertising or Sponsorship business model eg Google, Metro Newspapers Listed or Promoted business model eg Monster Linkedin Network builders business model eg Hotmail, Twitter Demand then Made business model eg ZaoZao, Threadless Auction retail business model eg eBay, Sotheby Knowledge and time business model eg McKinsey, Harvard Franchised retail business model eg McDonalds, Subway Certification and endorsement business model eg ISO, Verisign Remainder retail business model Eg Saks, Vente Privee Multulevel marketing business model eg Tupperware, Natura Group buying business model eg Groupon, Huddlebuy Reverse auction business model eg Priceline Freemarkets Shared rental business model eg Zilok, Hilton Tradeable currency business model eg Bitcoin Air Miles Freemium pay within business model eg Angry Bird, Coursera Transaction facilitator business model eg Paypal, Visa Pay as you go business model eg AzuriTech Techshop Dynamic pricing business model eg Expedia, Uber Reputation builders business model eg Tripadvisor, PaywithaTweet Customer data business model eg Facebook, 23andMe Non-profit business business model eg Oxfam Wikipedia Maker models Channel models Crowd models Payment models Exchange models Asset models business model design36  archetypes  of    
  15. BUSINESS MODEL DESIGN acceleration  lab  
  16. Imagine that your business adopted an alternative business model … the sharing model of Airbnb … the subscription model of Graze … the replacement model of Nespresso … the freemium model of Skype … the ingredient model of Lycra …
  17. What would be the opportunities to 1. engage your customers more deeply? 2. disrupt your competitors? 3. find new sources of growth?
  18. Amazon
  19. Aussie Farmers
  20. Ekocycle
  21. Etsy
  22. Threadless
  23. Local Motors
  24. Spotify
  25. Netflix
  26. Moven
  27. M-Pesa
  28. GE
  29. 23andMe
  30. Patients Like Me
  31. Narayana Hospitals
  32. business program +genius INNOVATION
  33. business program INNOVATION Smarter Thinking Creative Ideas Business Innovation Profitable Solutions Design thinking Business models Strategic execution Strategic Horizons Managing Delivery Customer Insight Shaping Designs Customer Propositions Business Models Making it Happen Leading Performance •  Business strategy, models, plans •  Creating and capturing value •  The business model canvas •  Mapping and innovating business •  Existing and potential customers •  Framing value, jobs to be done •  Relieving pain, Creating gains •  Value propositions and pricing •  Products and services •  Channels, service and pricing •  Resources, suppliers, partners •  Costs and revenue streams •  Connecting and testing •  Defining and optimising •  Storytelling and communicating •  Transitioning and Implementing •  Future back plans and priorities •  Defining horizons for delivery •  Now forward critical paths •  Milestones for market impact •  Organisation, process and culture •  Aligning people and resources •  Engaging all stakeholders •  Migrating from old to new world •  Delivering value propositions •  Engaging the target customers •  Delivering a better experience •  Testing and evolving over time •  Leading, not just managing •  Measuring and rewarding people •  Pivoting as markets change •  Balancing today and tomorrow The Business Innovation Program challenges you to create a better future for your organisation and function. It explores the possibilities to innovate every aspect of business, driven by smarter thinking, better design and effective implementation. •  Making sense of the real world •  Framing problems in better ways •  Asking the right questions •  The design thinking process •  Immersion in customer’s world •  Exploring what matters to them •  Redefining context on their terms •  Focusing and framing objectives •  Divergent ideation processes •  Considering new possibilities •  Learning from parallel worlds •  Exploring extreme users •  Convergent design process •  Exploring emerging concepts •  Testing, evaluating and shaping •  Defining a better solution +genius
  34. business program INNOVATION Objective: Thinking like a designer, fusing the potential of people, technology and business to solve the right problems and develop better solutions. Duration: 2 days Smarter Thinking Creative Ideas Design thinking Customer Insight Shaping Designs •  Making sense of the real world •  Framing problems in better ways •  Asking the right questions •  The design thinking process •  Immersion in customer’s world •  Exploring what matters to them •  Redefining context on their terms •  Focusing and framing objectives •  Divergent ideation processes •  Considering new possibilities •  Learning from parallel worlds •  Exploring extreme users +genius •  Convergent design process •  Exploring emerging concepts •  Testing, evaluating and shaping •  Defining a better solution
  35. business program INNOVATION Business Innovation Profitable Solutions Business model Customer Propositions Business Models •  Business strategy, models, plans •  Creating and capturing value •  The business model canvas •  Mapping and innovating business •  Existing and potential customers •  Framing value, jobs to be done •  Relieving pain, Creating gains •  Value propositions and pricing •  Products and services •  Channels, service and pricing •  Resources, suppliers, partners •  Costs and revenue streams •  Connecting and testing •  Defining and optimising •  Storytelling and communicating •  Transitioning and Implementing Objective: Designing a better business model, driven by target customers, delivering superior profitability. Duration: 2 days. +genius
  36. business program INNOVATION Value creation 12 months 24 months 36 months Horizon 1 Outputs Horizon 2 Outputs Horizon 3 Outputs Horizon 3 Developments Horizon 2 Developments Horizon 1 Developments Evolving brand narrative and customer experience, accelerating growth Strategy is agile, combining incremental and disruptive innovation Strategic execution Strategic Horizons Managing Delivery Making it Happen Leading Performance •  Future back plans and priorities •  Defining horizons for delivery •  Now forward critical paths •  Milestones for market impact •  Organisation, process and culture •  Aligning people and resources •  Engaging all stakeholders •  Migrating from old to new world •  Delivering value propositions •  Engaging the target customers •  Delivering a better experience •  Testing and evolving over time •  Leading, not just managing •  Measuring and rewarding people •  Pivoting as markets change •  Balancing today and tomorrow Objective: Preparing to implement the new business model through future-back planning that defines priorities and horizons, to deliver change and market impact Duration: 2 days. +genius
  37. +genius The program is customized to the challenges and opportunities of you and your business, and can be held at the location of your choice, or hosted by GeniusWorks at our leaders retreat on the banks of the River Thames, just outside London. At your place or ours  business program INNOVATION
  38. Peter Fisk leads the program He is a bestselling author, inspirational keynote speaker and expert consultant in helping leaders to develop innovative strategies for business and brands. He is a Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to develop more innovative business and brand strategies. He features on the Thinkers 50 “Guru Radar” as one of the best new business thinkers. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, DSM and Mars, Philosophy and Red Bull, Sabre and Santander,Tata and Virgin,Visa and Vodafone - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy,“Customer Genius” on customers and experiences,“People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century.  His new book "Gamechangers ... Are you ready to change the world?" is published in late 2014, based on extensive research into the 120 companies who are shaking up markets, and making sense of how they innovate and win. It explores the challenges of new markets, changing customers, brand building, digital media, new business models, inspiring leadership and positive impact. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant. +genius
  39. Find out more Email: peterfisk@peterfisk.com Phone: +44 7834483830 Twitter: @geniusworks Website: www.theGeniusWorks.com  

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