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Commodity product Branded product Personal X-Marketing: The Next Rules of Marketing

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Publié le

Commodity
product
Branded
product
Personal
service
Branded
experience
Customer’s
experience
Distinctive
design
Empathetic
delivery
Integrated
journey
Enabling
more
2c coffee
beans
20c branded
coffee
$2 coffee
in store
$20 lunch
with friends
Addedvaluethrough
differentiation
Added value through
relevance
6. Enabling experiences

Publié dans : Business
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