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What products and services do X-Marketing: The Next Rules of Marketing

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What products and services do
we bring together for our
customers?
Customers Communication PartnersOfferings
Channels
Relationships Processes
Revenue streams Pricing models Cost streams Investments
Who are our target (segments
of) customers (or users), and
what matters most to them?
Which types of distribution
channels will we use to reach
customers?
What kind of relationship
do customers seek with
us, and each other?
Who are the external partners to
help us create and deliver the
offerings?
What distinctive assets do we
have to use in existing or new
ways?
What benefits do we enable our
customers to achieve?
What are the main internal
activities to create and deliver
the offerings?
What are the main sources of revenue,
and which could be largest?
How, when and how often will we charge
customers?
What are the most significant ongoing
costs to create and deliver the offerings?
How much do we need to spend before
we start earning?
Proposition
Resources
What are the main internal
resources to create and deliver
the offerings?
Assets
Products & Services
What brand do we use? What are
the key messages, and how do
we engage customers?
© GeniusWorks 2015 www.theGeniusWorks.com
Reinventing your business model

Publié dans : Business
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