Variety of premier design projects completed in 2008

1. CONSCIOUS. CONSISTENT. CAFFEINE-DRIVEN
TM
AnnualReport 2008
“To design is much more than simply to assemble, to order, or even to edit;
it is to add value and meaning, to illuminate, to simplify, to clarify,
to modify, to dignify, to dramatize, to persuade, and even amuse.”
FREELANCE creative director

2. celebrating 30 years of creative excellence.
creative consultant in concept and strategy.
Former creative director.
20 years experience in the business of printing.
12 years experience in information architecture.
retail packaging expert.
BASEBALL COACH and dad.
gene’s last name is The russian-language word
meaning colorful or painted.

3. Who am I?
For over thirty years, I’ve been asking the same question of myself – with
no answers. Well...maybe an answer here and there. Like...I love to design –
for any one or any company or any organization – accomplishing projects
properly and having a lot of fun along the way. And...I’ll always take you
with me (even if you decide to kick and scream).
I also listen (just imagine!). And dialogue. And pride myself on the ability
to impart intangible or abstract concepts in a manner which is easily
accessible by your intended audiences.
I also love to write. What did Mark Twain say about words? Oh yeah, “The
difference between the right word and the almost right word is the difference
between lightning and lightning bug.” So clever...and so right.
So,what’s my position on creativity? It resides in the eloquent quote on the
cover, by Paul Rand, and it says it all: design (and content) must add value
and meaning.
Now, if you don’t know who Paul Rand was, or why I’m quoting him, the
next time you see the UPS, ABC or IBM brands, you’ll know. Mr. Rand was
a Professor of Design at Yale, an author, loved graphic design like no other,
and got the best three-letter clients in the business. R.I.P.
But – I’ve always had great clients, too – even though only a small portion of
those clients are represented in this 2008 Annual Report. I am grateful to
them, and all the clients I’ve ever guided and served, for allowing me to
open doors to new viewpoints and new ideas.

4. What have I done?!
Product Packaging
Brain TonIQ – The smart antidote to Brain Fog.TM
Branding & Identity
To all the examples, we applied our proven, all-in-one,
nutrient-based, brand-revitalization product, This Old Brand.TM
Details on This Old Brand can be found on the last page.
Trade Show Exhibit
UNAVCO – The largest scientific non-profit.
The Web World
Center for Customer Focus – Business Education
EarthScope – Proposed Website Overhaul
Eat Local! – Boulder County Resource Guides
The Professions
Meyers-Dining Insurance – We know you by name.TM
American Bar Association – Section of Litigation
Technology
Amadeus Consulting – Virtuosos of the Virtual World.TM
Event Promotion
Friends’ School – 9th Annual Auction: POP!
Non-Profit
Davis Phinney Foundation – Supporting awareness.
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5. TRUETONIQS
TM
Project Concept
Project Design
Content Development
Brand Development
Brand Revitalization
Brand Expansion
Logo Development
Logo Enhancement
Marketing Look
Photography
Photo Art Direction
Illustration
Web Development
Photoshop: Simple
Photoshop: Complex
Packaging
Liaison: Print/Mfg
Research
Brain ToniqTM
is the world’s first organic, botanically-based, non-caffeinated think drink
specifically designed for those who need more mental focus and clarity.
Project Positioning: The new, smart, Apple-computer-looking drink.
Tagline: The smart antidote to Head Fog.TM
Descriptor: The clean and intelligent think drink.TM
Project Direction: Design and create the single can in Photoshop
(before the actual can was manufactured), and design a “very smart”
custom 4-pack and sell sheets for the natural foods marketplace.
C L I E N THow Health Works and TrueTonIQsTM
P R O J E C T Can & 4-Pack Consumer Packaging05
Sell Sheet

6. Phoenix Fibers
Flame-retardant Insulation Fibers
Friends’ School Annual Auction: Splash!
Private Elementary Education
Davis Phinney Foundation
Raising Parkinson’s Disease Awareness
JMC Enterprises
Racial- and Cultural-differences Consultants
Isaak Bond Investments
Investment Firm
Boulder County Going Local!
Community Self-sufficiency
06
EXCELLENCE IS NOT AN ACT – BUT A HABIT. ARISTOTLE

7. UNAVCO’s mission is to promote Earth science by advancing high-precision
techniques for the measurement of crustal formation.
Project Positioning: Outreach and education create scientific curiosity.
Project Direction: Create a 10 x 20 Interactive Trade Show Exhibit also able to be used
as a 10 x 10 exhibit without loosing presence, and to visually represent each
scientific and research practice group.
Project Concept
Project Design
Content Development
Brand Development
Brand Revitalization
Brand Expansion
Logo Development
Logo Enhancement
Marketing Look
Photography
Photo Art Direction
Illustration
Web Development
Photoshop: Simple
Photoshop: Complex
Packaging
Liaison: Print/Mfg
Research (photo)
C L I E N TUNAVCO – Education & Outreach P R O J E C T Interactive Trade Show Exhibit07

8. Davis Phinney Foundation supports Parkinson’s Disease research and wellness
through sponsoring biking and racing events all over the country.
America’s winningest cyclist, Davis Phinney, contracted Parkinson’s and
subsequently put forth an effort to help others who share the disease.
Project Positioning: The Foundation’s operating philosophy will follow Davis Phinney’s
extraordinary desire to win and “never give up” attitude.
Tagline: Every Victory Counts.TM
Descriptor: Supporting Parkinson’s Disease Research and Wellness.TM
Project Direction: Use Davis Phinney’s fame as a springboard for the
foundation’s exposure utilizing his memorable wins, and attitude, in visual form.
ONLY THOSE WHO RISK GOING TOO FAR CAN POSSIBLY FIND OUT HOW FAR ONE CAN GO. T. S. ELIOT
C L I E N TDavis Phinney Foundation P R O J E C T Brand Expansion08
Project Concept
Project Design
Content Development
Brand Development
Brand Revitalization
Brand Expansion
Logo Development
Logo Enhancement
Marketing Look
Photography
Photo Art Direction
Illustration
Web Development
Photoshop: Simple
Photoshop: Complex
Packaging
Research (photo)
Liaison: Print

9. Boulder County Going Local! is a catalyst organization in the national Relocalization movement.
The organization’s purpose is to develop local self-sufficiency in food, energy, transportation,
systems of care, and economy while regenerating community.
Project Positioning: Make Boulder County, Colorado completely self-sufficient.
Project Direction: Create an Eat Local! Food Resource Guide of the county’s numerous
and substantive food producers; Create a robust website.
FALL PREVIEW
EDITION
Project Concept
Project Design
Content Development
Brand Development
Brand Revitalization
Brand Expansion
Logo Development
Logo Enhancement
Marketing Look
Photography
Photo Art Direction
Research (photo)
Web Development
Photoshop: Simple
Photoshop: Complex
Packaging
Liaison: Print/Web
Research (photo)
C L I E N TBoulder County Going Local! P R O J E C T Eat Local! Campaign09

10. The Center for Customer Focus features corporate training by the 20-year-veteran corporate
speaker, Howard Hyden. Mr. Hyden is the authority on the concept of
customer focus as opposed to customer service.
Project Positioning: Experience beyond measure. Tagline: The DNA of Customer Focus.TM
Project Direction: Complete re-branding and positioning of Mr. Hyden focusing on his experience
and personality in order to compete with younger and less experienced speakers;
Complete re-branding of the training facility, The Center for Customer Focus.
Project Concept
Project Design
Content Development
Brand Development
Brand Revitalization
Brand Expansion
Logo Development
Logo Enhancement
Marketing Look
Photography (custom)
Photo Art Direction
Illustration
Web Development
Photoshop: Simple
Photoshop: Complex
Packaging
Liaison: Print
Research
C L I E N TCenter for Customer Focus P R O J E C T Full Re-Branding10
Speaker Brochure

11. Meyers-Dining Insurance is a recent merger of two small insurance consultancies
into a complementary new firm with a much larger reach.
Project Positioning: We offer much more than large agencies at less cost to our customers.
Tagline: BENEFIT from what we know.TM
Advertising Tagline: We know you by name.TM
Project Direction: Upgrade Meyers-Dining marketing look and
acquire a “boardroom” presence in the regional industry.
Project Concept
Project Design
Content Development
Brand Development
Brand Revitalization
Brand Expansion
Logo Development
Logo Enhancement
Marketing Look
Photography
Photo Art Direction
Illustration
Web Development
Photoshop: Simple
Photoshop: Complex
Packaging
Research (photo)
Liaison: Print
C L I E N TMeyers-Dining Insurance P R O J E C T Full Re-Branding11
Yellow Pages Ad

12. 12
Ghaster Painting & Coating
High-end Commercial Applications
Highest Life Health Centre
Comprehensive Health Alternatives
Corporon & Katz
Attorneys and Counselors at Law
Colorado Mountain Home Advisors
Custom Home Building Advisory
Boulder Valley School District
Manhattan Middle School Riders
Moye, Giles, O’Keefe, Vermiere & Gorrell
Attorneys at Law; Technology Practice
MgOVg
COMMUNICATION THAT DOESN’T TAKE A CHANCE, DOESN’T STAND A CHANCE. CARLOS SEGURA

13. International Packaging Printer
Brand Platform:
The complementary opposites of new technology.
1. Quality Assurance & Time Savings:
The simplicity of managing complexity.TM
2. Around the Corner & Around the World:
Success is measured by relationships–not miles.TM
3. Reflection & Transparency:
Putting your best face forward – every time.TM
GRAPHIC DESIGN IS THE INTERSECTION POINT BETWEEN ART AND COMMUNICATION. PHILLIPE APELOIG
C L I E N TAll Packaging Company P R O J E C T New-Technology-Promotion Brands13

14. Amadeus Consulting is a custom-software and Internet-
software development firm with offices in Chicago and Boulder.
Project Positioning: We work together. We play together. We’re dedicated. We’re one of the best.
Tagline: Virtuosos of the virtual world.TM
Project Direction: Express visually, and in content, the values, talents and interests
of management and staff. Mix in music motifs to reinforce the company’s name,
and contain it all in a customizable modular-brochure system.
Project Concept
Project Design
Content Development
Brand Development
Brand Revitalization
Brand Expansion
Logo Development
Logo Enhancement
Marketing Look
Photography
Photo Art Direction
Illustration
Web Development
Photoshop: Simple
Photoshop: Complex
Packaging
Research (photo)
Liaison: Print
C L I E N TAmadeus Consulting P R O J E C T Capabilities Brochure14

15. The American Bar Association’s Section of Litigation is a national membership of trial attorneys
(approx. 85,000) and is the largest section of the ABA.
Project Positioning: Increase membership through increased benefits and a younger, more powerful look.
Tagline: The POWER of Membership.TM
Project Direction: A specific mailing of redeveloped and redesigned
recruitment materials (recruitment brochure, benefits brochure,
fulfillment brochure, custom stationery to fit custom mailing envelope).
Project Concept
Project Design
Content Development
Brand Development
Brand Revitalization
Brand Expansion
Logo Development
Logo Enhancement
Marketing Look
Photography
Photo Art Direction
Illustration
Web Development
Photoshop: Simple
Photoshop: Complex
Packaging
Research (photo)
Liaison: Print
C L I E N TABA Section of Litigation P R O J E C T Recruitment Materials15
Benefit Brochures

16. EarthScope is a National Earth Science Program to explore the
structure and evolution of the North American continent and understand processes
controlling earthquakes and volcanoes.
Project Positioning: Reach out not only to the scientific community but to the general public.
Share EarthScope’s wealth of knowledge with the public.
Project Direction: Design and develop website options which are
user-friendly and interesting to the public but still acceptable to the
scientific community and the rigors of science.
Project Concept
Project Design
Content Development
Brand Development
Brand Revitalization
Brand Expansion
Logo Development
Logo Enhancement
Marketing Look
Photography
Photo Art Direction
Illustration
Web Development
Photoshop: Simple
Photoshop: Complex
Packaging
Research (photo)
Liaison: Web
C L I E N TEarthScope (National Science Foundation) P R O J E C T Proposed Website Redesign16

17. Friends’ School is a fully-accredited, private elementary school in Boulder, Colorado.
Friends’ is known for its nurturing attitude: Educating the child – head, hand & heart
Project Positioning: Andy Warhol, Pop-culture, Op Art, & the Batman TV series.
Descriptor: An Evening of Eye-Poppers!
Project Direction: Create an atmosphere of fun and surprises for
Friends’9th Annual Auction & Dinner to benefit the school’s operating expenses.
C L I E N TFriends’School P R O J E C T 9th Annual Auction & Dinner17
Project Concept
Project Design
Content Development
Brand Development
Brand Revitalization
Brand Expansion
Logo Development
Logo Enhancement
Marketing Look
Photography
Photo Art Direction
Illustration
Web Development
Photoshop: Simple
Photoshop: Complex
Packaging
Research (photo)
Liaison: Print

18. Is your brand out-of-shape? Our all-in-one, brand-revitalization product
contains all the essential & micro nutrients to give your brand the renewal
“shot in the arm” it needs.
But why do you need it?
Because – I know you’ve been looking at your tired old brand (for how long
now?) and hoping no one has noticed, right?
Because – at an ever-more-alarming rate, consumers are becoming sophis-
ticated in what appeals to them, whether a company, product or service.
There’s a very good chance you’re not fooling anyone – except yourself.
Ask these questions – Does your brand lack:
8 Consistency and therefore strength?
(consistency defines a company’s character and personality)
8 Formalized messaging?
(direly important in marketing and therefore sales)
8 Alignment between look and feel?
(when someone says “I think...”, what they’re really saying to you
is “I feel.......Are you listening?” )
8 Freshness?
(“not new” always reflects on products and services)
Gene is an expert at creating new brands, uplifting out-of-shape brands,
expanding existing brands into new territory, and moving brands forward.
It’s time to “pump it up,” “stretch it out” and give your brand the deep-
tissue massage it needs – and have fun doing it!
This Old Brand – Renewal. Revitalization. Relief.TM

19. Boulder, Colorado Mr. Gene Malowany 3 0 3 . 7 8 6 . 7 6 4 0 Gene@BestColoradoDesign.com
Durango, Colorado Mr. Jim Henely 9 7 0 . 7 9 9 . 4 10 4 Jim@ColorQuestDurango.com
Print Expert
All logos and logotypes shown in this presentation have won state, regional or national awards, and some have
been featured in noted industry publications like Communication Arts, Print Magazine, American Corporate
Identity Year Books and other design compilations.
All branding, logos, logotypes, taglines, and designs within this presentation are, and remain, the trademarks
of the representative and respective clients, and cannot be reproduced in any manner for any reason.
The contents of this presentation © 2008 Malowany Associates.
CONSCIOUS. CONSISTENT. CAFFEINE-DRIVEN
TM
FREELANCE creative director