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1. Hitwise Data for Web in Travel – China
17 February 2012
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2. Airline and travel related websites have higher visits from Male
users than Female users in China.
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3. Top 10 Travel Agencies Websites visited by Female users - Kuxun is the
top website but the proportion of its female visits is still relatively low.
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4. Top 10 Travel Agencies Websites visited by Male users –
Kuxun has higher Male visits among the top sites.
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5. Top 10 Destination & Accommodation Websites visited by Female
users – relatively lower than Male users in overall visits
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6. Top 10 Destination & Accommodation Websites visited by Male
users – relatively higher than Female users in overall visits
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7. Top 10 Airline Websites visited by Female users – relatively higher
Female representation for Shandong Airlines compared to others
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8. Top 10 Airline Websites visited by Male users – China Easter
Airlines & Cebu Pacific Air tends to have more Male visits.
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9. Appendix
§ Segmented Visits - share of visits to a website by female users in the
category
§ Segmented Rate - percentage of female users' visit out of the overall
share of visits of a website in the category
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10. © 2010 Experian Limited. All rights reserved.
© 2010 Experian Limited. All rights reserved.
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