A presentation that was presented at JBC 2013 Seminar at Telkom Business School. It contains material about startup, such as the definition of the startup itself, success story of startups in USA and Indonesia, the opportunity, facts about startup, and some methodology in building startup using Lean Startup practice. The Lean Startup material here contains: - The Principles - Lean Startup Cycle - Split Testing - Validation Board - Business Model Canvas - Empathy Map It is presented at 'Youth in Digital Era' Seminar at Java Business Competition 2013, Telkom Business School by Gentra Aditya, Co-Founder and CEO of Vocalita.com. So you will see some introduction about Vocalita at the first slides. :)

1. DIGITAL STARTUP
GentraAditya Putra

2. INTRODUCTION
Gentra Aditya Putra
Co-Founder ofVocalita

3. Digital Music World

4. Gentra Aditya Aldira Putra
gentra@vocalita.com aldiraputra@vocalita.com
Eko Cahyo P
ekocahyo@vocalita.com
Team

5. AN IDEA STARTED
FROM USUAL FACEBOOK CHAT

6. First Appearance
BANDUNG TECHNO PARK
May 30th 2012

7. Finalis Rock Star Developer
2013

8. PusatKreatifParekraf
Inkubasi

9. Juara2(Merit)INAICTA2013
Digital Interactive Media (PerguruanTinggi)

11. Social Music Discovery
Discovering new music... The social way!

12. Status Update
Music Identification
Comment & Like
Mention
Hashtag
Facebook & Twitter
sharing

18. Coming soon on the web
store.vocalita.com

19. WHAT IS STARTUP?
A startup is a human institution designed to
create a new product or service under
conditions of extreme uncertainty
Eric Ries
Startup is a company, a partnership or
temporary organization designed to search for
a repeatable and scalable business model.
Wikipedia

20. TECH/DIGITAL STARTUP (PAST)

21. THE PEOPLE
Mark Zuckerberg
$19 billion
Larry Page
$24.9 billion
Jeff Bezos
$27.2 billion
Larry Ellison
$41 billion
Bill Gates
$72 billion
You??

22. What about
Indonesia?

23. Funded est. around $100 millions by GDPVentures
Andrew Darwis
Founder & CTO Kaskus

26. LIFE IS NOT A FAIRY
TALE
It’s not like in the movie

27. 90% of
Tech Startups
FAIL

28. WHY?
Too product-centric
Unfitted Problem-Solution
Unfitted Product-Market
Bad Scaling
Etc.

29. LEAN STARTUP
Build Fast. Fail Fast. Learn Fast.

30. THE PRINCIPLES
1. Entrepreneurs Are Everywhere
2. Entrepreneurship Is
Management
3. Validated Learning
4. Innovation Accounting
5. Build – Measure – Learn

31. “Successful startup is not necessarily
starting with a better initial plan (Plan A),
but finding a plan that works before
running out of resources.”
- Paul Graham (FounderY Combinator)

32. INSTAGRAM
 Started as a Location-based
social network called ‘Burbn’
 ‘Burbn’ didn’t work out well
 Kevin Systrom (CEO) saw
that photo-sharing is the
most used feature
 Pivot: Cut all features except
Photo-sharing
 Instagram was born

34. SPLITTESTING

35. VALIDATION BOARD
 Make faster decisions
 Improve team accountability
 Build better products
“TheValidation Board is a great tool to help
entrepreneurs stay focused on taking action while
implementing the Lean Startup process.”
Eric Ries,Author ofThe Lean Startup

37. HOWTOTEST?
1. Exploration -> reproduce problem
2. Pitch -> collect currency
3. Concierge -> deliver customer
expectation

48. Find a
Business Model
that works!
Remember
THE MAIN PURPOSE

50. Apple iPod / iTunes Business Model

52. FUNDING?

53. LEARN MORE

54. Thank You
Facebook
fb.com/vocalita
Twitter
twitter.com/VocalitaID
Email
support@vocalita.com