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Pioneer 
How to Create and Manage Innovation 
Derived From: Eric Ries; The Lean Startup
Geoff McDonald @BookRapper BookRapper.com
The Book 
GeoffMcDonald.com/blog
TheLeanStartup.com 
The Book
The Author 
Eric Ries
Change Management 
The BIG Idea 
Getting 
Things 
Done 
Creating 
New 
Things
Speed RAP 
Marriage
Your Challenge 
Blaze a New Trail
upside down 
upside down 
Book Rapper Says...
You Are A Startup! 
GeoffMcDonald.com/blog
You are a startup! 
Definition A Startup is 
an organization dedicated 
to creating something 
new under conditions of 
ex...
Steves 
The dream AND the exception
Uncertainty Assumptions 
Why Startups Fail 
Two Problems
Five Principles 
GeoffMcDonald.com/blog
Anyone 
Accountable Manage 
Learn 
The Five Principles of the Lean Startup 
Feedback 
Loop
One Vision, One Process 
GeoffMcDonald.com/blog
Product 
Strategy 
Vision 
One Vision 
Turn our idea into a sustainable business
Product 
Strategy 
Vision 
One Vision 
Your strategy is HOW you intend to fulfil your vision
Product 
Strategy 
Vision 
One Vision 
The product is the end result of executing on your strategy
Build 
Build something! 
Feedback Loop
Measure 
Build 
Feedback Loop 
Measure your progress
Learn 
Learn what to do next 
Measure 
Build 
Feedback Loop
What to Build? 
GeoffMcDonald.com/blog
Three Problems xx xDon’t Know 
The traditional market research to creating new products
Three Problems xx xDon’t Know 
Already 
Exists 
The traditional market research to creating new products
Three Problems xx xDon’t Know 
Already 
Exists 
Won’t Pay 
For It 
The traditional market research to creating new product...
Build It? ? Recognize? 
? From Us? ? Buy It? 
Four Questions 
?The basic things you need to know about your customers
Value Theory Growth Theory 
Two Theories 
Two crucial ideas to test and prove
Minimum Viable Product 
GeoffMcDonald.com/blog
Do the 
Minimum 
needed to 
test your 
product 
The Principle of the Minimum Viable Product
Presell 
Write the sales copy and see if you can sell it
Mock-up 
Show a controlled view of what you’re planning
Single Customer 
Deliver your result to one person only
Build 
Something 
Build a prototype with the minimum features
Measure Progress 
GeoffMcDonald.com/blog
Milestones 
Establish your unique benchmarks
Learn not Optimise 
Can we build a sustainable business around this product?
Vanity Metrics 
Avoid measuring things to present the rosiest picture
Actionable Accessible Auditable 
Mighty Measures 
The three essential qualities of your metrics
Pivot or Persevere 
GeoffMcDonald.com/blog
Pivot? 
Are our product experiments becoming more or less effective?
Zoom-In 
A single feature becomes the whole product
Zoom-In Zoom-Out 
The whole product becomes part of a bigger product
Customer Need 
We thought the customer needed X, we now know it’s Y
Platform 
Our platform is now an application on someone else’s platform
Value Capture 
A new way to receive value and a new pricing model
Customer Segment 
We’re switching from young women to older women
Learn Faster 
GeoffMcDonald.com/blog
The Need For Speed 
Increase the rate at which you can test
Hardware into Software 
It’s faster to upgrade software than retool for hardware
Small Production Batches 
Create small production runs to improve on earlier ones
3D Printing 
Create your own prototypes quickly and easily
Sustainable Growth 
GeoffMcDonald.com/blog
New customers 
must come from 
the actions of 
past customers 
The principle of a Sustainable Business
word of 
mouth 
word of 
mouth 
Create a product worth talking about
Product Usage 
Viral products promote themselves when used
Funded 
Advertising 
Fund your advertising through a sustainable source, eg sales
Repeat Purchases 
Create ways to generate repeat sales from the same customers
Engines of Growth 
GeoffMcDonald.com/blog
Customer Gain 
Customer Loss 
Sticky Growth 
You acquire customers faster than you lose them
Viral Growth 
Requires your customers to pass you on
Paid Growth 
The cost to acquire must be less than the revenue
Continuous Innovation 
GeoffMcDonald.com/blog
Create a Platform 
Create the space for continuous experimentation
Scarce 
Resources 
Promoting Innovation 
A limit on resources forces people to think and question
Independent 
Authority 
Scarce 
Resources 
Promoting Innovation 
Just like a parent… give them room to learn and grow
Independent 
Authority 
Scarce 
Resources 
Personal 
Stake 
Promoting Innovation 
Some level of ownership is crucial to fu...
Innovation Sandbox 
GeoffMcDonald.com/blog
Split 
Test 
To the 
End 
Sandbox Rules 
Start 
Small 
Eight guidelines for building your sandbox 
Same 
Metrics 
Numbers ...
More... 
GeoffMcDonald.com/blog
Buy the Book! 
TheLeanStartup.com
Join the Movement 
TheLeanStartup.com
Your Challenge 
Blaze a New Trail
A 
Presentation 
Recording available for members at : BookRapper.com
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The Lean Startup by Eric Ries

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The Lean Startup is THE bible for entrepreneurs and a valuable guide for innovators everywhere - including those in organisations. In this slideshow we share the Book Rapper summary reworked as Pioneer: How to Create and Manage Innovation.

Publié dans : Business
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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The Lean Startup by Eric Ries

  1. 1. Pioneer How to Create and Manage Innovation Derived From: Eric Ries; The Lean Startup
  2. 2. Geoff McDonald @BookRapper BookRapper.com
  3. 3. The Book GeoffMcDonald.com/blog
  4. 4. TheLeanStartup.com The Book
  5. 5. The Author Eric Ries
  6. 6. Change Management The BIG Idea Getting Things Done Creating New Things
  7. 7. Speed RAP Marriage
  8. 8. Your Challenge Blaze a New Trail
  9. 9. upside down upside down Book Rapper Says...
  10. 10. You Are A Startup! GeoffMcDonald.com/blog
  11. 11. You are a startup! Definition A Startup is an organization dedicated to creating something new under conditions of extreme uncertainty.
  12. 12. Steves The dream AND the exception
  13. 13. Uncertainty Assumptions Why Startups Fail Two Problems
  14. 14. Five Principles GeoffMcDonald.com/blog
  15. 15. Anyone Accountable Manage Learn The Five Principles of the Lean Startup Feedback Loop
  16. 16. One Vision, One Process GeoffMcDonald.com/blog
  17. 17. Product Strategy Vision One Vision Turn our idea into a sustainable business
  18. 18. Product Strategy Vision One Vision Your strategy is HOW you intend to fulfil your vision
  19. 19. Product Strategy Vision One Vision The product is the end result of executing on your strategy
  20. 20. Build Build something! Feedback Loop
  21. 21. Measure Build Feedback Loop Measure your progress
  22. 22. Learn Learn what to do next Measure Build Feedback Loop
  23. 23. What to Build? GeoffMcDonald.com/blog
  24. 24. Three Problems xx xDon’t Know The traditional market research to creating new products
  25. 25. Three Problems xx xDon’t Know Already Exists The traditional market research to creating new products
  26. 26. Three Problems xx xDon’t Know Already Exists Won’t Pay For It The traditional market research to creating new products
  27. 27. Build It? ? Recognize? ? From Us? ? Buy It? Four Questions ?The basic things you need to know about your customers
  28. 28. Value Theory Growth Theory Two Theories Two crucial ideas to test and prove
  29. 29. Minimum Viable Product GeoffMcDonald.com/blog
  30. 30. Do the Minimum needed to test your product The Principle of the Minimum Viable Product
  31. 31. Presell Write the sales copy and see if you can sell it
  32. 32. Mock-up Show a controlled view of what you’re planning
  33. 33. Single Customer Deliver your result to one person only
  34. 34. Build Something Build a prototype with the minimum features
  35. 35. Measure Progress GeoffMcDonald.com/blog
  36. 36. Milestones Establish your unique benchmarks
  37. 37. Learn not Optimise Can we build a sustainable business around this product?
  38. 38. Vanity Metrics Avoid measuring things to present the rosiest picture
  39. 39. Actionable Accessible Auditable Mighty Measures The three essential qualities of your metrics
  40. 40. Pivot or Persevere GeoffMcDonald.com/blog
  41. 41. Pivot? Are our product experiments becoming more or less effective?
  42. 42. Zoom-In A single feature becomes the whole product
  43. 43. Zoom-In Zoom-Out The whole product becomes part of a bigger product
  44. 44. Customer Need We thought the customer needed X, we now know it’s Y
  45. 45. Platform Our platform is now an application on someone else’s platform
  46. 46. Value Capture A new way to receive value and a new pricing model
  47. 47. Customer Segment We’re switching from young women to older women
  48. 48. Learn Faster GeoffMcDonald.com/blog
  49. 49. The Need For Speed Increase the rate at which you can test
  50. 50. Hardware into Software It’s faster to upgrade software than retool for hardware
  51. 51. Small Production Batches Create small production runs to improve on earlier ones
  52. 52. 3D Printing Create your own prototypes quickly and easily
  53. 53. Sustainable Growth GeoffMcDonald.com/blog
  54. 54. New customers must come from the actions of past customers The principle of a Sustainable Business
  55. 55. word of mouth word of mouth Create a product worth talking about
  56. 56. Product Usage Viral products promote themselves when used
  57. 57. Funded Advertising Fund your advertising through a sustainable source, eg sales
  58. 58. Repeat Purchases Create ways to generate repeat sales from the same customers
  59. 59. Engines of Growth GeoffMcDonald.com/blog
  60. 60. Customer Gain Customer Loss Sticky Growth You acquire customers faster than you lose them
  61. 61. Viral Growth Requires your customers to pass you on
  62. 62. Paid Growth The cost to acquire must be less than the revenue
  63. 63. Continuous Innovation GeoffMcDonald.com/blog
  64. 64. Create a Platform Create the space for continuous experimentation
  65. 65. Scarce Resources Promoting Innovation A limit on resources forces people to think and question
  66. 66. Independent Authority Scarce Resources Promoting Innovation Just like a parent… give them room to learn and grow
  67. 67. Independent Authority Scarce Resources Personal Stake Promoting Innovation Some level of ownership is crucial to fuel motivation
  68. 68. Innovation Sandbox GeoffMcDonald.com/blog
  69. 69. Split Test To the End Sandbox Rules Start Small Eight guidelines for building your sandbox Same Metrics Numbers 5-10 Metrics Set Time Self Monitor
  70. 70. More... GeoffMcDonald.com/blog
  71. 71. Buy the Book! TheLeanStartup.com
  72. 72. Join the Movement TheLeanStartup.com
  73. 73. Your Challenge Blaze a New Trail
  74. 74. A Presentation Recording available for members at : BookRapper.com

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