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INTRODUCTION
TO
PODCASTING
Geoffrey Colon, Group Product Marketing Manager – Microsoft - @djgeoffe
AGENDA
>Welcome
> Why Podcasting for Marketing?
> What Makes a Podcast Great?
> Hardware and Software to Produce Your Cont...
Welcome
INTRODUCTION TO PODCASTING
HELLO!
‣ What’s Your Name and the Name of Your Podcast?
‣ “You are listening to Disruptive FM – you give us 22 minutes
wee...
INTRODUCTION TO PODCASTING
WHERE DOES THE TERM PODCAST ORIGINATE?
Some think the term was invented because people listened...
Why Podcasting for Marketing?
INTRODUCTION TO PODCASTING
INTRODUCTION TO PODCASTING
WHY PODCASTING FOR MARKETING?
> Roughly 47% of Americans listen to online
radio, and they’re li...
What Makes a Podcast Great?
INTRODUCTION TO PODCASTING
INTRODUCTION TO PODCASTING
 A Great Voice! (If soccer is a running sport, podcasting is a talking medium)
 Personality
>...
INTRODUCTION TO PODCASTING
Hardware and Software to Produce Your Podcast
INTRODUCTION TO PODCASTING
INTRODUCTION TO PODCASTING
WHAT DO I NEED TO PRODUCE A SHOW?
Hardware:
• A Microphone
• A Pair of Headphones
• A Laptop or...
INTRODUCTION TO PODCASTING
WHAT DO I NEED TO PRODUCE A SHOW?
Hobbyist Package cost (Around $100)
Headset
Audio-Technica AT...
INTRODUCTION TO PODCASTING
WHAT DO I NEED TO PRODUCE A SHOW?
Professional Package cost (Around $420)
Headset
Audio-Technic...
Creating, Distributing, Optimizing Your Podcast
INTRODUCTION TO PODCASTING
INTRODUCTION TO PODCASTING
Three Things to Remember While Recording
1. Do a Dry Run to Make Sure All Audio Levels are Dece...
INTRODUCTION TO PODCASTING
There are Several Platforms to Host Your Content
1. Places to Host: Soundcloud, Spreaker, Liber...
INTRODUCTION TO PODCASTING
Once you have a host, now you need to promote:
1. Fill out information to describe your podcast...
Hosting, Promotion, Directories for Your Content
INTRODUCTION TO PODCASTING
INTRODUCTION TO PODCASTING
Main Directories to Submit Your Content:
1. iTunes!
2. Stitcher
3. Clammr
4. Embedding
5. Socia...
Analytics, Statistics, KPIs for your Podcast
INTRODUCTION TO PODCASTING
INTRODUCTION TO PODCASTING
Because the data can help you make
better programming!
1. Listens
2. RSS Streams
3. Geo-locatio...
The Future of Public Broadcasting?
INTRODUCTION TO PODCASTING
CONTENT STRATEGY
Five areas to help you find your audience and target them effectively:
1. Search and Social Data
2. Creat...
Key Performance Indicators
CONTENT STRATEGY
INTRODUCTION TO PODCASTING
 Broadband
 Mobile Devices
 Smart Car Radios (Terrestrial Radio Has No Future)
 Urban Area ...
Additional Reading/Listening:
• The Long Tail by Chris Anderson
• Pop Culture Happy Hour by NPR
• How To Grow Your Audienc...
Q&A
INTRODUCTION TO PODCASTING
‣ Body Level One
‣ Body Level Two
‣ Body Level Three
‣ Body Level Four
‣ Body Level Five
‣ Body Level One
‣ Body Level Two...
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Introduction to Podcasting

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Content and images in this presentation are courtesy of Buzzsprout. Check out some of their services to begin podcasting today: https://www.buzzsprout.com/how-to-make-a-podcast

For more podcast tips, follow @djgeoffe and @disruptivefm on Twitter...

In this presentation on the Introduction to Podcasting we ask and answer:

Why Podcasting for Marketing?
What Makes a Podcast Great?
Hardware and Software to Produce Your Content
Creating, Distributing, Optimizing Your Podcast
Hosting, Promotion, Directories for Your Podcast
Analytics, Statistics, KPIs for Your Podcast
Podcasting: The Future of Public Broadcasting or a Passing Fad?

Check out more at http://geoffreycolon.net

Publié dans : Marketing, Internet, Formation
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Introduction to Podcasting

  1. INTRODUCTION TO PODCASTING Geoffrey Colon, Group Product Marketing Manager – Microsoft - @djgeoffe
  2. AGENDA >Welcome > Why Podcasting for Marketing? > What Makes a Podcast Great? > Hardware and Software to Produce Your Content > Creating, Distributing, Optimizing Your Podcast > Hosting, Promotion, Directories for Your Podcast > Analytics, Statistics, KPIs for Your Podcast > Podcasting: The Future of Public Broadcasting or a Passing Fad?
  3. Welcome INTRODUCTION TO PODCASTING
  4. HELLO! ‣ What’s Your Name and the Name of Your Podcast? ‣ “You are listening to Disruptive FM – you give us 22 minutes weekly, we give you the tech business world. I’m your host Geoff Colon and we broadcast live every Thursday on the worldwide mobile web from the Emerald City of Seattle.” ‣ What Do You Want to Learn? ‣ What Do You Do? ‣ What Podcasts Do You Listen To? ARE YOU?
  5. INTRODUCTION TO PODCASTING WHERE DOES THE TERM PODCAST ORIGINATE? Some think the term was invented because people listened to the initial programs on an iPOD (they did) via iTunes. While this is true, many also think the term podcasts was created because the POD term stands for… PERSONAL ON DEMAND BROADCASTS!
  6. Why Podcasting for Marketing? INTRODUCTION TO PODCASTING
  7. INTRODUCTION TO PODCASTING WHY PODCASTING FOR MARKETING? > Roughly 47% of Americans listen to online radio, and they’re listening more every year. > Over 1 billion podcast subscriptions were purchased in 2013. > The number of unique monthly podcast listeners has tripled in the past five years, and the existence of podcasts is set to reinvent radio with the integration of Wi-Fi in many new cars, and growing consumer dependence on smart phones and other internet-connected devices. > Podcasts offer several content marketing benefits that video and blogging can’t provide: > Listeners can learn while being productive. > Podcasts are convenient for users on all types of devices and in almost every setting. > Any subject can find an audience (“The Long Tail” by Chris Anderson)
  8. What Makes a Podcast Great? INTRODUCTION TO PODCASTING
  9. INTRODUCTION TO PODCASTING  A Great Voice! (If soccer is a running sport, podcasting is a talking medium)  Personality > Slowly > Softly > Consistently  Proper Mic Technique > Distance > Pop Filter > Secure Your Mic > Plug Your Headphones Into Your Mic (Monitor/Hear Your Voice!)
  10. INTRODUCTION TO PODCASTING
  11. Hardware and Software to Produce Your Podcast INTRODUCTION TO PODCASTING
  12. INTRODUCTION TO PODCASTING WHAT DO I NEED TO PRODUCE A SHOW? Hardware: • A Microphone • A Pair of Headphones • A Laptop or Tablet (Mac or PC) Software: • Garage Band • Audacity • Spreaker Hobbyist Package cost (Around $100) Headset Audio-Technica ATH-M20X Headset About $50 from Amazon Microphone Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone About $60 from Amazon On Stage Foam-Type Mic WindscreenAbout $2 from Amazon
  13. INTRODUCTION TO PODCASTING WHAT DO I NEED TO PRODUCE A SHOW? Hobbyist Package cost (Around $100) Headset Audio-Technica ATH-M20X Headset About $50 from Amazon Microphone Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone About $60 from Amazon On Stage Foam-Type Mic WindscreenAbout $2 from Amazon Committed Package cost (Around $240) Headset & Microphone Same as above Studio Boom Arm Rode PSA1 Studio Boom Arm Around $100 from Amazon Shock Mount On Stage MY-420 Shock Mount About $35 from Amazon
  14. INTRODUCTION TO PODCASTING WHAT DO I NEED TO PRODUCE A SHOW? Professional Package cost (Around $420) Headset Audio-Technica ATH-M30X Pro Studio Headset Around $70 from Amazon Microphone, Boom Arm, & Shock Mount Rode Podcaster Booming Kit: Podcaster Mic, PSA1 Arm, and PSM1 shock mount About $350 from Amazon
  15. Creating, Distributing, Optimizing Your Podcast INTRODUCTION TO PODCASTING
  16. INTRODUCTION TO PODCASTING Three Things to Remember While Recording 1. Do a Dry Run to Make Sure All Audio Levels are Decent 2. More than one guest? Make sure you don’t interrupt and pitch to others so they have cues on when to speak (Think Improv!) 3. If you commit to 22 minutes or 30 minutes, record until the time is up. Remember, just because it’s on demand doesn’t mean it’s amateur! CREATING
  17. INTRODUCTION TO PODCASTING There are Several Platforms to Host Your Content 1. Places to Host: Soundcloud, Spreaker, Liberated Syndication, Podbean, Buzzsprout, Hipcast 2. You can easily take the RSS code on these platforms once you upload your mp3 or mp4 file to input into the Apple Podcast Directory to create RSS subscriber feeds (so once people subscribe to your podcast, anytime you upload a new show, they will get pinged with that episode if they are subscribed) 3. You can also convert your mp3 file into an mv4 file and upload with an image to YouTube or SlideShare (which support video). This is another alternative channel to be discovered. Use Windows Movie Maker or iMovie on Mac. Or use a service like TunesToTube.com DISTRIBUTING/HOSTING
  18. INTRODUCTION TO PODCASTING Once you have a host, now you need to promote: 1. Fill out information to describe your podcasts. These words reach search engines. 2. If you’re using services like Soundcloud or Spreaker, use their APIs to promote your content to Facebook, Twitter, LinkedIn, etc. That way with an upload of audio, each network is pinged with an update to your followers/audience (no additional steps required) 3. Use the HTML embed to post the podcast on your website, blog or to third party sites OPTIMIZING
  19. Hosting, Promotion, Directories for Your Content INTRODUCTION TO PODCASTING
  20. INTRODUCTION TO PODCASTING Main Directories to Submit Your Content: 1. iTunes! 2. Stitcher 3. Clammr 4. Embedding 5. Social Sharing
  21. Analytics, Statistics, KPIs for your Podcast INTRODUCTION TO PODCASTING
  22. INTRODUCTION TO PODCASTING Because the data can help you make better programming! 1. Listens 2. RSS Streams 3. Geo-location tracking 4. Subscribers 5. Browser Identification 6. Referring Websites MEASUREMENT
  23. The Future of Public Broadcasting? INTRODUCTION TO PODCASTING
  24. CONTENT STRATEGY Five areas to help you find your audience and target them effectively: 1. Search and Social Data 2. Creative Insights 3. Trending Topics 4. Social CRM 5. Platforms and Distribution BEHAVIORAL TARGETING
  25. Key Performance Indicators CONTENT STRATEGY
  26. INTRODUCTION TO PODCASTING  Broadband  Mobile Devices  Smart Car Radios (Terrestrial Radio Has No Future)  Urban Area Growth (Mass Transit)  Automation (Podcast App on iOS 8)  Distribution  Discovery  Lower Barrier To Entry  Enhances Reading  Professional and Personal Branding (It’s the New Blogging) WHY IT WILL ONLY CONTINUE TO SURGE…
  27. Additional Reading/Listening: • The Long Tail by Chris Anderson • Pop Culture Happy Hour by NPR • How To Grow Your Audience Through Collaboration by Jared Easley • Disruptive FM by Geoff Colon INTRODUCTION TO PODCASTING
  28. Q&A INTRODUCTION TO PODCASTING
  29. ‣ Body Level One ‣ Body Level Two ‣ Body Level Three ‣ Body Level Four ‣ Body Level Five ‣ Body Level One ‣ Body Level Two ‣ Body Level Three ‣ Body Level Four ‣ Body Level Five THANKS! ‣ Body Level One ‣ Body Level Two ‣ Body Level Three ‣ Body Level Four ‣ Body Level Five GEOFFREY COLON ‣ Body Level One ‣ Body Level Two ‣ Body Level Three ‣ Body Level Four ‣ Body Level Five ‣ @djgeoffe ‣ gcolon@microsoft.com ‣ Podcast: https://www.spreaker.com/show/disruptive-fm ‣ Blog: FuturistLab.Tumblr.Com ‣ SlideShare: slideshare.net/geoffreycolon

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