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AGENDA >Welcome > Why Podcasting
for Marketing? > What Makes a Podcast Great? > Hardware and Software to Produce Your Content > Creating, Distributing, Optimizing Your Podcast > Hosting, Promotion, Directories for Your Podcast > Analytics, Statistics, KPIs for Your Podcast > Podcasting: The Future of Public Broadcasting or a Passing Fad?
HELLO! ‣ What’s Your Name
and the Name of Your Podcast? ‣ “You are listening to Disruptive FM – you give us 22 minutes weekly, we give you the tech business world. I’m your host Geoff Colon and we broadcast live every Thursday on the worldwide mobile web from the Emerald City of Seattle.” ‣ What Do You Want to Learn? ‣ What Do You Do? ‣ What Podcasts Do You Listen To? ARE YOU?
INTRODUCTION TO PODCASTING WHERE DOES
THE TERM PODCAST ORIGINATE? Some think the term was invented because people listened to the initial programs on an iPOD (they did) via iTunes. While this is true, many also think the term podcasts was created because the POD term stands for… PERSONAL ON DEMAND BROADCASTS!
INTRODUCTION TO PODCASTING WHY PODCASTING
FOR MARKETING? > Roughly 47% of Americans listen to online radio, and they’re listening more every year. > Over 1 billion podcast subscriptions were purchased in 2013. > The number of unique monthly podcast listeners has tripled in the past five years, and the existence of podcasts is set to reinvent radio with the integration of Wi-Fi in many new cars, and growing consumer dependence on smart phones and other internet-connected devices. > Podcasts offer several content marketing benefits that video and blogging can’t provide: > Listeners can learn while being productive. > Podcasts are convenient for users on all types of devices and in almost every setting. > Any subject can find an audience (“The Long Tail” by Chris Anderson)
INTRODUCTION TO PODCASTING A
Great Voice! (If soccer is a running sport, podcasting is a talking medium) Personality > Slowly > Softly > Consistently Proper Mic Technique > Distance > Pop Filter > Secure Your Mic > Plug Your Headphones Into Your Mic (Monitor/Hear Your Voice!)
INTRODUCTION TO PODCASTING WHAT DO
I NEED TO PRODUCE A SHOW? Hardware: • A Microphone • A Pair of Headphones • A Laptop or Tablet (Mac or PC) Software: • Garage Band • Audacity • Spreaker Hobbyist Package cost (Around $100) Headset Audio-Technica ATH-M20X Headset About $50 from Amazon Microphone Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone About $60 from Amazon On Stage Foam-Type Mic WindscreenAbout $2 from Amazon
INTRODUCTION TO PODCASTING WHAT DO
I NEED TO PRODUCE A SHOW? Hobbyist Package cost (Around $100) Headset Audio-Technica ATH-M20X Headset About $50 from Amazon Microphone Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone About $60 from Amazon On Stage Foam-Type Mic WindscreenAbout $2 from Amazon Committed Package cost (Around $240) Headset & Microphone Same as above Studio Boom Arm Rode PSA1 Studio Boom Arm Around $100 from Amazon Shock Mount On Stage MY-420 Shock Mount About $35 from Amazon
INTRODUCTION TO PODCASTING WHAT DO
I NEED TO PRODUCE A SHOW? Professional Package cost (Around $420) Headset Audio-Technica ATH-M30X Pro Studio Headset Around $70 from Amazon Microphone, Boom Arm, & Shock Mount Rode Podcaster Booming Kit: Podcaster Mic, PSA1 Arm, and PSM1 shock mount About $350 from Amazon
INTRODUCTION TO PODCASTING Three Things
to Remember While Recording 1. Do a Dry Run to Make Sure All Audio Levels are Decent 2. More than one guest? Make sure you don’t interrupt and pitch to others so they have cues on when to speak (Think Improv!) 3. If you commit to 22 minutes or 30 minutes, record until the time is up. Remember, just because it’s on demand doesn’t mean it’s amateur! CREATING
INTRODUCTION TO PODCASTING There are
Several Platforms to Host Your Content 1. Places to Host: Soundcloud, Spreaker, Liberated Syndication, Podbean, Buzzsprout, Hipcast 2. You can easily take the RSS code on these platforms once you upload your mp3 or mp4 file to input into the Apple Podcast Directory to create RSS subscriber feeds (so once people subscribe to your podcast, anytime you upload a new show, they will get pinged with that episode if they are subscribed) 3. You can also convert your mp3 file into an mv4 file and upload with an image to YouTube or SlideShare (which support video). This is another alternative channel to be discovered. Use Windows Movie Maker or iMovie on Mac. Or use a service like TunesToTube.com DISTRIBUTING/HOSTING
INTRODUCTION TO PODCASTING Once you
have a host, now you need to promote: 1. Fill out information to describe your podcasts. These words reach search engines. 2. If you’re using services like Soundcloud or Spreaker, use their APIs to promote your content to Facebook, Twitter, LinkedIn, etc. That way with an upload of audio, each network is pinged with an update to your followers/audience (no additional steps required) 3. Use the HTML embed to post the podcast on your website, blog or to third party sites OPTIMIZING
INTRODUCTION TO PODCASTING Because the
data can help you make better programming! 1. Listens 2. RSS Streams 3. Geo-location tracking 4. Subscribers 5. Browser Identification 6. Referring Websites MEASUREMENT
CONTENT STRATEGY Five areas to
help you find your audience and target them effectively: 1. Search and Social Data 2. Creative Insights 3. Trending Topics 4. Social CRM 5. Platforms and Distribution BEHAVIORAL TARGETING
INTRODUCTION TO PODCASTING Broadband
Mobile Devices Smart Car Radios (Terrestrial Radio Has No Future) Urban Area Growth (Mass Transit) Automation (Podcast App on iOS 8) Distribution Discovery Lower Barrier To Entry Enhances Reading Professional and Personal Branding (It’s the New Blogging) WHY IT WILL ONLY CONTINUE TO SURGE…
Additional Reading/Listening: • The Long
Tail by Chris Anderson • Pop Culture Happy Hour by NPR • How To Grow Your Audience Through Collaboration by Jared Easley • Disruptive FM by Geoff Colon INTRODUCTION TO PODCASTING
‣ Body Level One ‣
Body Level Two ‣ Body Level Three ‣ Body Level Four ‣ Body Level Five ‣ Body Level One ‣ Body Level Two ‣ Body Level Three ‣ Body Level Four ‣ Body Level Five THANKS! ‣ Body Level One ‣ Body Level Two ‣ Body Level Three ‣ Body Level Four ‣ Body Level Five GEOFFREY COLON ‣ Body Level One ‣ Body Level Two ‣ Body Level Three ‣ Body Level Four ‣ Body Level Five ‣ @djgeoffe ‣ email@example.com ‣ Podcast: https://www.spreaker.com/show/disruptive-fm ‣ Blog: FuturistLab.Tumblr.Com ‣ SlideShare: slideshare.net/geoffreycolon