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INTRODUCTION
TO
PODCASTING
Geoffrey Colon, Group Product Marketing Manager – Microsoft - @djgeoffe
AGENDA
>Welcome
> Why Podcasting for Marketing?
> What Makes a Podcast Great?
> Hardware and Software to Produce Your Cont...
Welcome
INTRODUCTION TO PODCASTING
HELLO!
‣ What’s Your Name and the Name of Your Podcast?
‣ “You are listening to Disruptive FM – you give us 22 minutes
wee...
INTRODUCTION TO PODCASTING
WHERE DOES THE TERM PODCAST ORIGINATE?
Some think the term was invented because people listened...
Why Podcasting for Marketing?
INTRODUCTION TO PODCASTING
INTRODUCTION TO PODCASTING
WHY PODCASTING FOR MARKETING?
> Roughly 47% of Americans listen to online
radio, and they’re li...
What Makes a Podcast Great?
INTRODUCTION TO PODCASTING
INTRODUCTION TO PODCASTING
 A Great Voice! (If soccer is a running sport, podcasting is a talking medium)
 Personality
>...
INTRODUCTION TO PODCASTING
Hardware and Software to Produce Your Podcast
INTRODUCTION TO PODCASTING
INTRODUCTION TO PODCASTING
WHAT DO I NEED TO PRODUCE A SHOW?
Hardware:
• A Microphone
• A Pair of Headphones
• A Laptop or...
INTRODUCTION TO PODCASTING
WHAT DO I NEED TO PRODUCE A SHOW?
Hobbyist Package cost (Around $100)
Headset
Audio-Technica AT...
INTRODUCTION TO PODCASTING
WHAT DO I NEED TO PRODUCE A SHOW?
Professional Package cost (Around $420)
Headset
Audio-Technic...
Creating, Distributing, Optimizing Your Podcast
INTRODUCTION TO PODCASTING
INTRODUCTION TO PODCASTING
Three Things to Remember While Recording
1. Do a Dry Run to Make Sure All Audio Levels are Dece...
INTRODUCTION TO PODCASTING
There are Several Platforms to Host Your Content
1. Places to Host: Soundcloud, Spreaker, Liber...
INTRODUCTION TO PODCASTING
Once you have a host, now you need to promote:
1. Fill out information to describe your podcast...
Hosting, Promotion, Directories for Your Content
INTRODUCTION TO PODCASTING
INTRODUCTION TO PODCASTING
Main Directories to Submit Your Content:
1. iTunes!
2. Stitcher
3. Clammr
4. Embedding
5. Socia...
Analytics, Statistics, KPIs for your Podcast
INTRODUCTION TO PODCASTING
INTRODUCTION TO PODCASTING
Because the data can help you make
better programming!
1. Listens
2. RSS Streams
3. Geo-locatio...
The Future of Public Broadcasting?
INTRODUCTION TO PODCASTING
CONTENT STRATEGY
Five areas to help you find your audience and target them effectively:
1. Search and Social Data
2. Creat...
Key Performance Indicators
CONTENT STRATEGY
INTRODUCTION TO PODCASTING
 Broadband
 Mobile Devices
 Smart Car Radios (Terrestrial Radio Has No Future)
 Urban Area ...
Additional Reading/Listening:
• The Long Tail by Chris Anderson
• Pop Culture Happy Hour by NPR
• How To Grow Your Audienc...
Q&A
INTRODUCTION TO PODCASTING
‣ Body Level One
‣ Body Level Two
‣ Body Level Three
‣ Body Level Four
‣ Body Level Five
‣ Body Level One
‣ Body Level Two...
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INTRODUCTION TO PODCASTING
WHAT DO I NEED TO PRODUCE A SHOW?
Hardware:
• A Microphone
• A Pair of Headphones
• A Laptop or Tablet (Mac or PC)
Software:
• Garage Band
• Audacity
• Spreaker
Hobbyist Package cost (Around $100)
Headset
Audio-Technica ATH-M20X Headset About
$50 from Amazon
Microphone
Audio-Technica ATR2100-USB Cardioid
Dynamic USB/XLR Microphone About $60
from Amazon
On Stage Foam-Type Mic WindscreenAbout
$2 from Amazon

Publié dans : Marketing, Internet, Formation
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