1.
Integrating Social Media
Into The Larger Mix

2.
Back in the Day…

3.
Now Social Media Stands Out

4.
Shiny Object Syndrome

5.
Yay! Silo It!

6.
The 145% Conundrum
Newspapers
Top News Sources
According to Pew
Internet
TV
0 20 40 60 80

7.
Single Track Mentality Doesn’t Match
the Way People Use Media

8.
Integration Requires
Multitrack, Multitouch

9.
Even Harder, the ROI Nightmare!

10.
How to Make Social Content Deliver

11.
Call to Action!

12.
Integration Creates Opportunity
Outbound Inbound
• Email • More information
• Webinars • Participation invites
• White papers • Feedback loops
• Events • Harness group
intel, activity (PM)
• Offers
• User gen. content
• Ads
• Fluid enterprise
• Loyalist activities
=
=
Socialprise
Identity, sales
opportunities, loyalty

13.
Old School Stuff: Add the Social URL!

14.
Social Media Example: Twestival

15.
Simply Designed! Thumps Up!

16.
Busy But Delivering - LOL Catz

17.
AccountingWeb.com: B2B Example

18.
Creative Commons Images
• AOL by cpchannel, http://www.flickr.com/photos/cpchannel/144214539/
• Alone by Saital, http://www.flickr.com/photos/saital/2228378850/
• Shiny Object Syndrome by Johnny
Goldstein, http://www.flickr.com/photos/jonnygoldstein/3381829829/
• Silo by Eirikref, http://www.flickr.com/photos/eirikref/727551264/
• Ceiling Colors by Rana, http://www.flickr.com/photos/ranna/343610310/
• The Conversation Prism by Brian Solis and Jesse
Thomas, theconversationprism.com
• Main Street by
kevindooley, http://www.flickr.com/photos/pagedooley/3411782068/
• Call to Action by Brick Marketing
Consulting, http://www.brickmarketingconsulting.com/020401_1409_004
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