Thoughts on Near Future Media Trends Including Wearable Tech (Presented to DC Ad Club) What are the big media trends of 2015 and beyond? Hacks, Instagram for business, analytics, and wearables. In particular, what can you do about the burgeoning wearable media trend? As we have learned, wearable media is not a home run yet. In fact, only certain types of apps and media seem to work.

1. The Near Future of Media

2. A Brief Introduction

3. 5) CMOs Demand Smarter Comms

4. 4) Instagram for Business?

5. 3) What’s In a Watch?
(Our Primary Topic Today)

6. 2) Vigilante Inspired Crisis

7. 1) Small Business Exodus
from Facebook

8. MEDIA: Long Term Impact
of Wearables (CES 2015)

9. Wearable Tech Everywhere

10. We Are in the Awkward Phase

11. Do I Really Want to Watch
a Video on My Watch?!?

12. Or a Wearable Sensor Ranking my
Toe Nail Cutting Habits?

13. The Challenge of a New Medium

14. Keys to the Future:
Two Things That Work
Audio Usefulness

15. Audio Is Discreet and Convenient

16. Usefulness Is Contextual
or Just Pragmatic

17. Podcasting May Be
the Wearable Silver Bullet

18. When Do You Experiment?

19. Measure Customer Behavior to
Determine Success

20. Questions?