Spoiler alert: This is not about viral - it's about creating thousands of meaningful views vs a million generic ones. Video viewership is now the primary online occupation for the under 35s - yet most businesses struggle to reach their audience, let alone target or engage with them in the way Vloggers or viral factories like Buzzfeed or Unilad do. This webinar focuses on creating real business videos; about brands, products or events, that will be watched, shared, liked and engaged with. In this session George from Orama will divulge a tried and tested methodology to get videos watched and shared.

1. PANORAMIC FILM SOLUTIONS
9 Top Tips for creating Business Videos worth Sharing

2. Hi! I’m George
producer
ex-banker
kitesurfer
father

3. Why this webinar ...
Do I need specific tips to create business
videos?

4. Not ALL videos are shareable
5% of videos = 95% of the views

5. Who are the 5%?
Where are they? Brighton (those 3 = 80M Subscribers)

6. Who are the 5%?
Where are they? Brighton (those 3)

7. 85% of business videos
will never reach 1,000 views

8. What can “regular”
businesses achieve?

11. 9 Top Tips
1. Research
2. Content
3. Format
4. Style
5. Story
6. Optimize
7. Measure
8. Amplify
9. Iterate

12. 9 Top Tips
1. Research
2. Content
3. Format
4. Style
5. Story
6. Optimize
7. Measure
8. Amplify
9. Iterate
This is the visible part so
let’s see how it works for
some popular videos

13. Dollar Shave Club
● Content: Product + Community. “We are smarter than the FMCG marketing”
● Format: 1st person narration, eyes to camera
● Style: Unique!
● Story: Journey + Anti-Hero (CEO)

14. ● Content: Demonstration
● Format: Music-led
● Style: Minimalistic
● Story: The human hand is the hero
Leapmotion

15. ● Content: ?
● Format: Music video
● Style: Animation (similar to Aardman studios)
● Story: Hero seeks the greatest gift
Sainsbury’s 2016 Christmas

16. 9 Top Tips
1. Research
2. Content
3. Format
4. Style
5. Story
6. Optimize
7. Measure
8. Amplify
9. Iterate

17. 1.Research: keywords
Vegan Vegetarian
source: VidIQ, 2015

18. 1.Research: topics
Dessert: 2x as popular as mains

19. 9 Top Tips
1. Research
2. Content
3. Format
4. Style
5. Story
6. Optimize
7. Measure
8. Amplify
9. Iterate

20. 2. Content
A marketing video
A brand video
Event highlights
Testimonials
Explainer video
A celebrity endorsement

21. 2. Content
A marketing video
A brand video
Event highlights
Testimonials
Explainer video
A celebrity endorsement
This is Rodney King –
sometimes video content
is not treated well, but
hopefully it will prevail

22. 2. Content
Event
Highlights
Testimonials
Explainer video
All the emotion of the Awards ceremony
23 Michelin stars in 60s
How to…
How to...

23. 9 Top Tips
1. Research
2. Content
3. Format
4. Style
5. Story
6. Optimize
7. Measure
8. Amplify
9. Iterate

24. ITVdictionnary:
“A TV programme format is a recipe which allows television concepts and
ideas to travel without being stopped by either geographical or linguistic
boundaries.”
Reality TV is format, games shows are formats
Format

25. A video format is the overall concept that can be replicated across different
pieces of content and is adapted to the platform.
Key elements to consider:
1. Length
2. Narration
3. Start / Finish
4. Sequence
Format

26. 9 Top Tips
1. Research
2. Content
3. Format
4. Style
5. Story
6. Optimize
7. Measure
8. Amplify
9. Iterate

27. Style
Your “brand bible” applied on video.
It should be instantly recognisable.

29. 9 Top Tips
1. Research
2. Content
3. Format
4. Style
5. Story
6. Optimize
7. Measure
8. Amplify
9. Iterate

30. Story

31. Story hack
Find your Hero (not your brand)
Define his Mission
Your brand / product is the mentor / gift that allows the Hero to
fulfill his Mission

32. 9 Top Tips
1. Research
2. Content
3. Format
4. Style
5. Story
6. Optimize
7. Measure
8. Amplify
9. Iterate

33. A multiplier of quality
Quality (10) x Optimization (10) = 100% chance of success
Then consider:
Quality (9) x Optimization (2) = 18% chance of success

34. Before

35. After

36. 9 Top Tips
1. Research
2. Content
3. Format
4. Style
5. Story
6. Optimize
7. Measure
8. Amplify
9. Iterate

37. Measure

38. Ex: our foodie channel “the plate”
Main audience: Male 35-44 in the UK & US
But … subscribers are 45% female and international
Foodie but not a food professional
Also tends to like tech and travel
Watch on Youtube directly on their mobile phone in the
evenings during the week.
Want to learn something when they watch.
Like recipes but prefer stories about chefs
Don’t really care about Michelin stars
Prefer pastry over main dishes

39. 9 Top Tips
1. Research
2. Content
3. Format
4. Style
5. Story
6. Optimize
7. Measure
8. Amplify
9. Iterate

40. Amplify
A video that is already shared organically will offer great
value for promotion

41. 9 Top Tips
1. Research
2. Content
3. Format
4. Style
5. Story
6. Optimize
7. Measure
8. Amplify
9. Iterate

42. Before
1 shoot 1 edit 1 ad

43. Now
1 shoot 1 pool of content 1 multiple posts

44. Iterate

45. Thank you! Questions?
george@orama.tv
02033225207
@officialorama