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Notes on commonly missed aspects of designing an analytics strategy.
The first part of the presentation deals with well known lean-startup principles that many new practitioners seem (from my personal experience) to consistently overlook.
The second and third part deal with Churn and Customer Acquisition Cost, two important but not nice-looking metrics that startups seem to avoid or oversimplify because... they both "hurt".
Presentation delivered at Balkan Venture Forum 2015 in Zagreb.