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In this question, I found that a lot more females were willing to complete my survey than males.
From my previous research I saw that more males like indie rock music (my chosen genre) than
females, so hopefully this will give a contrast and show that a lot of women do like the indie rock
genre.
The majority of the people that completed my survey are they ages of between 18 and 24, with the 12 to 17
category coming as a close second. From previous research again I discovered that the main listeners of indie
rock music were between 15 and 35, so these results were expected, and this means that I will carry on with
having these sort of ages as the target audience for my music video.
The answerers of my survey also said that their favourite genre (as a whole), with 10 out of the possible 17 people
answering this, was the indie genre. I did not add an indie rock genre as I was just doing the main genres, but
indie covers indie rock and all its sub genres anyway. And I will continue to do an indie rock music video as that is
what my target audience want and like the most. This is useful because I can see that I have chosen the right
demographic for my video.
58% of those who answered my questionnaire said that they generally listen to more male lead bands/artists than
female, which is a bonus because my artist is a male lead band and although the video will be female based, the
male singer is still going to feature frequently.
The majority of interviewees listen to more solo artists than bands. I will take note of this when doing my
video, as although the artist I have chosen (Young Kato) is a band, only the lead singer will be in my video as
there’s only one singer in the actual band, so it makes sense to only show a singer.
A huge percentage of my interviewees said they
listen to music on spotify, with apple music
coming second – this shows that the
demographic, again, is correct for my music video
as the general age range of people that listen to
spotify/apple music is those around 16-24.
People also said they listen to music on YouTube,
which could suggest that they will watch my music
video, which will benefit me as it is getting my
video out there to my audience.
For this question, I had a variety of responses, such as ; the narrative,
bright colour and seeing the artist/band. Therefore, I have decided to
incorporate these things into my video, for example there are many
times in which my artist will be shown in a close up, with him lip-
synching. I will also use bright colours when at the arcade/pier, and I
will perhaps put a slight filter over the video to enhance the
brightness as a whole. I will be doing this because it is what my target
audience like and it is what they look for when watching a music
video.
From this question, I found that the audience look for new
fashion advice when watching music videos, therefore I
will ensure that the costumes are up to date with trends
and make them fashionable. 6 out of a possible 17 answers
said they do not take anything from music videos, this
makes me determined to change their perceptions by
adding interesting features so that they do.
3 people said that they find out about new music via social media, because of this I will make sure to promote
my music video over social media, especially twitter, Instagram and facebook as they are the most
popular/used social media sites.
3 people said that they find out about new music via social media, because of this I will make sure to promote
my music video over social media, especially twitter, Instagram and facebook as they are the most
popular/used social media sites.

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Audience Survey

  • 1. In this question, I found that a lot more females were willing to complete my survey than males. From my previous research I saw that more males like indie rock music (my chosen genre) than females, so hopefully this will give a contrast and show that a lot of women do like the indie rock genre.
  • 2. The majority of the people that completed my survey are they ages of between 18 and 24, with the 12 to 17 category coming as a close second. From previous research again I discovered that the main listeners of indie rock music were between 15 and 35, so these results were expected, and this means that I will carry on with having these sort of ages as the target audience for my music video.
  • 3. The answerers of my survey also said that their favourite genre (as a whole), with 10 out of the possible 17 people answering this, was the indie genre. I did not add an indie rock genre as I was just doing the main genres, but indie covers indie rock and all its sub genres anyway. And I will continue to do an indie rock music video as that is what my target audience want and like the most. This is useful because I can see that I have chosen the right demographic for my video.
  • 4. 58% of those who answered my questionnaire said that they generally listen to more male lead bands/artists than female, which is a bonus because my artist is a male lead band and although the video will be female based, the male singer is still going to feature frequently.
  • 5. The majority of interviewees listen to more solo artists than bands. I will take note of this when doing my video, as although the artist I have chosen (Young Kato) is a band, only the lead singer will be in my video as there’s only one singer in the actual band, so it makes sense to only show a singer.
  • 6. A huge percentage of my interviewees said they listen to music on spotify, with apple music coming second – this shows that the demographic, again, is correct for my music video as the general age range of people that listen to spotify/apple music is those around 16-24. People also said they listen to music on YouTube, which could suggest that they will watch my music video, which will benefit me as it is getting my video out there to my audience.
  • 7. For this question, I had a variety of responses, such as ; the narrative, bright colour and seeing the artist/band. Therefore, I have decided to incorporate these things into my video, for example there are many times in which my artist will be shown in a close up, with him lip- synching. I will also use bright colours when at the arcade/pier, and I will perhaps put a slight filter over the video to enhance the brightness as a whole. I will be doing this because it is what my target audience like and it is what they look for when watching a music video.
  • 8. From this question, I found that the audience look for new fashion advice when watching music videos, therefore I will ensure that the costumes are up to date with trends and make them fashionable. 6 out of a possible 17 answers said they do not take anything from music videos, this makes me determined to change their perceptions by adding interesting features so that they do.
  • 9. 3 people said that they find out about new music via social media, because of this I will make sure to promote my music video over social media, especially twitter, Instagram and facebook as they are the most popular/used social media sites.
  • 10. 3 people said that they find out about new music via social media, because of this I will make sure to promote my music video over social media, especially twitter, Instagram and facebook as they are the most popular/used social media sites.