1. Why Should or Should't the Advertising Industry be using Georgia McCarthy and Gemma Gordon
2. Youtube is an advertising tool that can reach a large audience Warner Music and YouTube signed a deal where YouTube doesn't have to pay Warner Music a "pay-per-play" fee, and in return, Warner will receive a larger share of advertising revenue of content on YouTube McDonalds in Israel is benefiting from free advertising because someone posted a McDonalds advertisment