On 21 and 22 of March Lean Startup Summit conference took place in Amsterdam. So, I wanted to share the experience, learnings and key take-aways with you (Agile Meetup Barcelona)
I want to summarize the key take-aways of the event and also have an open discussion about some recurrent topics we had at the conference.
As Lean Startup crosses the chasm towards the corporate world it is the moment where Agile and Lean Startup can learn from each other and join forces.
Agile is a mature market already but it has missed several important points in its evolution: a business focus, a product focus and a real customer focus.
On the other hand, Lean Startup is facing the same issues that Agile has been facing for the last 20 years when introducing agility to the corporate world.
I think that both worlds would benefit from each other. We share a common purpose, but quite a different approach.
What will you take out of this event:
* Key take-aways of Lean Startup Summit
* State of the art of Lean Startup evolution
* Innovation in big companies
* Differences and points in common between Agile and Lean Startup
* References and people you should follow
* Insights by open discussions about several topics
2. aktiasolutions.comaktiasolutions.com @AktiaSolutions
Disclaimer
1. Statements and opinions expressed in this presentation
might not necessarily represent those of Gerard Chiva
and AKTIA Solutions
2. Parts of the content of this presentation are extracted from
slides, photos and notes taken at Lean Startup Summit
2018
3. Parts of the content of this presentation were created or
adapted by AKTIA Solutions
16. aktiasolutions.comaktiasolutions.com @AktiaSolutions
Entrepreneurial Management
Who in your organization is responsible right now for the
following two things?
1. Overseeing high-potential growth initiatives that could one
day become new divisions of the company
2. Infusing everyday work across the organization with an
entrepreneurial, experimental, iterative mindset.
Eric Ries - “The Startup Way”
17. aktiasolutions.comaktiasolutions.com @AktiaSolutions
Two Paradigms
TRADITIONAL INNOVATION
ACCOUNTABILITY
ROI, market share, margin Leading indicators, metered funding
PROCESS
Functional handoffs, economies of scale, reduction of
variation
Scientific, iterative processes, economies of speed and
experimenting
CULTURE
Avoid failure, risk mitigation, compliance and predictability Productive failure leads to learning, engage in constant
innovation
PEOPLE
Traditional management requires constant rhythm People working in cross-functional teams, unlocking new
growth
Adapted from “The Startup Way” by Eric Ries
19. aktiasolutions.comaktiasolutions.com @AktiaSolutions
Innovation Accounting
1 - Problem:
Respondents who have
this need, respondents
who are aware of having
the need
2 - Solution:
Respondents who try the
MVP, engagement,
churn, most-used/least-
used features, people
willing to pay
3 - UVP:
Feedback scores,
independent ratings,
sentiment analysis,
customer-worded
descriptions, surveys,
search, and competitive
analysis
4 - Customer
Segments:
How easy it is to find
groups of prospects,
unique word segments,
targeted funnel traffic
from particular source
5 - Channels:
Leads and customers per
channel, viral coefficient
and cycle, net promoter
score, open rate, affiliate
margins, CTR,
PageRank, message
reach
6 - Unfair Advantage:
Respondents’
understanding of the
UVP, patents, brand
equity, barriers to entry,
number of new entrants,
exclusivity of
relationships
7 - Revenue Streams:
Lifetime customer value, average revenue
per user, conversion rate, shopping cart
size, CTR
8 - Cost Structure:
Fixed costs, cost of customer acquisition,
cost of servicing nth customer, support
costs, keyword costs
OMTM (One
Metric That
Matters)
Innovation accounting is a system for translating from the vague
language of “learning” to the hard language of dollars. It puts a
price not just on success but also on information. Innovation
accounting allows organizations to quantify learning in terms of
future cash flows - Eric Ries
63. aktiasolutions.comaktiasolutions.com @AktiaSolutions
The Missing Function
Who in your organization is responsible right now for the
following two things?
1. Overseeing high-potential growth initiatives that could one
day become new divisions of the company
2. Infusing everyday work across the organization with an
entrepreneurial, experimental, iterative mindset.
Eric Ries - “The Startup Way”
64. aktiasolutions.comaktiasolutions.com @AktiaSolutions
Change the Paradigm
TRADITIONAL INNOVATION
ACCOUNTABILITY
ROI, market share, margin Leading indicators, metered funding
PROCESS
Functional handoffs, economies of scale, reduction of
variation
Scientific, iterative processes, economies of speed and
experimenting
CULTURE
Avoid failure, risk mitigation, compliance and predictability Productive failure leads to learning, engage in constant
innovation
PEOPLE
Traditional management requires constant rhythm People working in cross-functional teams, unlocking new
growth
Adapted from “The Startup Way” by Eric Ries