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Candidate Experience: 6 Lessons Learned

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Candidate Experience: 6 Lessons Learned

  1. 1. ©SHRM 2013 1 Presentation Title Presenter’s Name • Date Your Candidate Experience: Sure Bet or Losing Proposition? Gerry Crispin, sphr
  2. 2. ©SHRM 2013
  3. 3. ©SHRM 2013 2 0 1 3 - C a n d i d a t e E x p e r i e n c e - 2 0 1 3 Your Candidate Experience: Sure Bet or Losing Proposition?
  4. 4. ©SHRM 2013 Inspiration Define & Measure Lessons Learned C U R R E N T S T A F F I N G M O D E L
  5. 5. ©SHRM 2013 17,500 Candidates Complete Survey 17,500 Candidates Complete Survey
  6. 6. ©SHRM 2013 2012 North American Candidate Experience Award Winners!
  7. 7. ©SHRM 2013 2012 UK Candidate Experience Award Winners
  8. 8. ©SHRM 2013 A.Everyone who can possibly do the job. B. Everyone who expresses interest in a specific opportunity. C. Every qualified applicant. D. The ‘Finalists’ we bring in to interview & select. E. All of the above. What Do We Measure? Do We [Employers] Even Know What a ‘Candidate’ is?
  9. 9. ©SHRM 2013 Candidates know the moment they become one… …and expectations form in that instant
  10. 10. ©SHRM 2013 … attitudes and opinions… Source: CareerXroads Candidate Experience monograph, March, 2011 … regarding your recruiting process; the stakeholders in the process; the work itself; your company as a place to work… … actions taken What Do We Measure? What is the Candidate Experience?
  11. 11. ©SHRM 2013 [Operational] Definitions are Even more Important.
  12. 12. ©SHRM 2013 Definitions are Important: What is the Candidate Experience?
  13. 13. ©SHRM 2013 company performance Sales new hire time to perform Candidate Quality H i r e C o n v e r s i o n R a t e Retention ompensation Lesson # 1 – “Know My Value”
  14. 14. ©SHRM 2013
  15. 15. ©SHRM 2013
  16. 16. ©SHRM 2013 Source and apologies: Non Sequitur, Wiley Miller 8/28/10 Black hole Lesson # 2 – “Walk in My Shoes”
  17. 17. ©SHRM 2013 Source: CareerXroads survey, 2011 http://www.ereexpo.com/2011spring/conference/agenda/conference-sessions/#session-256 Source: CareerXroads Colloquium survey, 2011 53% of recruiters have applied to their own jobs. How many steps in your hiring process… …from the candidates point of view? BUT ONLY 7% of Employers… have EVER attempted to ‘MYSTERY-SHOP’ Their entire recruiting process
  18. 18. ©SHRM 2013 Lesson # 3 – “Hear Me Now”
  19. 19. ©SHRM 2013 Employers said Do you listen when they APPLIED? 9.1% of the applicants agreed Source: theCandEs.org, 2012
  20. 20. ©SHRM 2013
  21. 21. ©SHRM 2013 Do you listen to the finalists? Employers said 20% of Finalists Agreed Source: theCandEs.org, 2012 63.3% 36.7%
  22. 22. ©SHRM 2013 Lesson # 4 – “Speak Clearly”
  23. 23. ©SHRM 2013 Align communication methods to your audience
  24. 24. ©SHRM 2013 Candidate job search engagement through connections and relationships on social media are significant and growing. Source: theCandEs.org, 2013 Employers Online Candidates
  25. 25. ©SHRM 2013 25 How Mobile-enabled are you? Source: CareerXroads 2013
  26. 26. ©SHRM 2013 Referred Candidates are more likely than Non-referred Candidates to receive an offer. were aware of and used employee referrals. of those who were referred received job offers. Scale Employee Referrals – Candidate Initiated
  27. 27. ©SHRM 2013 Lesson # 5 – “Answer Truthfully” How frequently does this position come open? What is the profile of the last person to compete successfully for this position? What happened to the previous incumbent?
  28. 28. ©SHRM 2013
  29. 29. ©SHRM 2013
  30. 30. ©SHRM 2013 You have Questions. We’re ready with honest answers.
  31. 31. ©SHRM 2013 Lesson # 6 – “Deliver What You Promise”
  32. 32. ©SHRM 2013 You must make a promise… …before you can deliver on it …our online application can be completed in less than two minutes. …all candidates…reviewed and communicated…1-20 days.
  33. 33. ©SHRM 2013 43.7%43.7% 45.9%45.9% 10.4%10.4% How do you rate your company’s ability to communicate with UNQUALIFIED candidates?
  34. 34. ©SHRM 2013 How do you treat unqualified candidates? Nothing – 10% Other – 31.6% (23.3% “automated message”) Required – 30.0% Source: theCandEs.org, 2013 …w/ feedback – 6.7% Not Required - 21.7%
  35. 35. ©SHRM 2013 54.2%54.2% 37.5%37.5% 8.3%8.3% How do you rate your company’s ability to communicate with QUALIFIED candidates That are NOT SELECTED as finalists?
  36. 36. ©SHRM 2013 How do you treat qualified candidates… ….who inquire because they haven’t heard? Source: theCandEs.org, 2013 45.0% The recruiter whose email is included would be responsible for providing 31.7% We would be surprised! We let them know by email 13.3% It would be difficult. No contact was given. 21.7% We remind them to Use the ATS status 21.7% Other
  37. 37. ©SHRM 2013 17.9%17.9% 38.5%38.5% 43.6%43.6% How do you rate how you were treated When you were NOT SELECTED by [Company Name]?
  38. 38. ©SHRM 2013 How [10,000] candidates said they were rejected: Source: theCandEs.org 2012
  39. 39. ©SHRM 2013 28.8%28.8% How likely are you to change (+ or-) as a CUSTOMER of [Company Name]? 24.9%24.9%46.3%46.3% Unlikely to change Likely to change
  40. 40. ©SHRM 2013 31.7%31.7% How likely are you to REFER someone to [Company Name]? 17.7%17.7%50.6%50.6%
  41. 41. ©SHRM 2013 How likely are you to REFER someone to [Company Name]? 31.7% 17.7%50.6% M M MXX X BB B There are differences between (M) Millennials and (B) Boomers
  42. 42. ©SHRM 2013
  43. 43. ©SHRM 2013 43
  44. 44. ©SHRM 2013 44
  45. 45. ©SHRM 2013 #1 – “Know My Value” #2 – “Walk in My Shoes” #3 – “Hear Me Now” #4 – “Speak Clearly” #5 – “Answer Truthfully” #6 – “Deliver What You Promise” C U R R E N T S T A F F I N G M O D E L
  46. 46. ©SHRM 2013 gerrycrispin@comcast.net 732-821-6652 www.theCandEs.org
  47. 47. ©SHRM 2013
  48. 48. ©SHRM 2013 We applied to: Experienced salaried position (3+ yrs. experience) 31.1% Hourly wage position 29.9% Management salaried position 14.8% Entry level salaried position (0-2 yrs exp., new graduate) 12.0% Sr. Leadership (Director, Executive) 4.9% Other (internship, seasonal, contract) 7.3%

Notes de l'éditeur

  • Mellissa Mounce at PNC Bank- keep asking why is it that way. Voice of the customer versus voice of every stakeholder
  • But only 1 in 5 of the yeses do it at the application the rest do it much later
  • ¼ surveyed before they were rejected
  • Only 38% of firms subsidize smartphones for recruiters and 29% f firms have no mobile capabilities whatsoever
  • 21.5% 40.5% 38%
  • Link to check status 9.3 do not reply 49%, 26.2rec email%, 7.9reccall, 3.4- HMcall, 11.0%-HMemail other-9.3 nothing- 6.2%
  • 25.6%-unlikely 48.4% 26%

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