2. Mobile phones as sensors for urban
mobility measurement
Erki Saluveer
Positium
Baltic Urban Forum working group meeting 20.01.2014

3. POSITIUM: Transforming mobile
data into meaningful information

4. Anne Jääger

6. The new mobilities paradigm
Urban development is faster than ever and
decisions needed to be made faster
Faster decisions need “faster” data
Mobile positioning significant opportunity here

7. What is mobile positioning?
Obtaining location of a mobile phone in
time and space using network and device
position determining technologies

8. 24 hrs of data…
Example

9. …holds more geographical information about
movement than any register

11. Mobile society
380 000 people in Estonia work outside
their municipality

12. Commuting patterns

13. Seasonality monitoring
A. Tartu
B. Alajõe

14. Seasonanal migration (vacations)
Time spent in July main residence

15. Lindora fair
“Golden Fish”

16. Domestic tourism
Destination: Tartu
Where tourists come from?

17. Visitor seasonality and types

18. Repeating visits
Probablity to return after tourism event for
first-time visitors
Event type
First-timer
Sport
0,37
Exhibitions
0,35
Other events
0,35
Festivals
0,30
Culture
0,25
Proportion of first-time visitors to types of
events.

19. Tourist movement patterns
Fi
De

20. Connection potential

21. Connection potential

22. OD-matrix: movement
between transportation
zones

23. Tartu transit traffic distribution
Ardu traffic
distribution

24. Geographical distribution of
traffic flows

25. Safety and security

26. Web applications
http://goo.gl/Lh3v6

27. Feasibility study on the use of
mobile positioning data for
tourism statistics

28. Erki Saluveer
erki.saluveer@positium.ee