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10 Things Every Small 
Business Website Needs
What Every Small Business Website Needs
What Every Small Business Website Needs
Your Website is Not Just an 
Electronic Business Card 
What Every Small Business Website Needs
Your Website is Not Just an 
Online Brochure 
What Every Small Business Website Needs
Your Website is a 
Lead Generation Machine 
What Every Small Business Website Needs
Website Marketing → Traffic 
Traffic → Conversions 
Conversions → Leads 
Leads → Sales 
What Every Small Business Website ...
Conversions Are Why Your 
Website Exists 
What Every Small Business Website Needs
Conversion Examples 
Walk-ins 
Phone calls 
Emails 
Forms 
Chat 
Email signup 
Social following 
What Every Small Business...
Conversions 
If the objective is conversions, 
what does my website need? 
What Every Small Business Website Needs
10 Things Every Small 
Business Website Needs
1. The Basics 
Domain name 
Logo and images 
A page for each product/service 
Intuitive navigation 
Attractive design 
Cle...
2. Analytics 
Google Analytics is free, easy to install, 
nuff said. 
What Every Small Business Website Needs
3. Mobile Version 
Responsive or app, whatever fits. 
What Every Small Business Website Needs
4. Blog 
Yes, it’s necessary. 
What Every Small Business Website Needs
5. Content Management System 
Your site should be updated frequently. 
Sites that are easy to update get updated 
more fre...
6. Contact Info 
Everywhere, and easy to find. 
What Every Small Business Website Needs
7. Calls to Action 
Don’t make it hard for me to become your customer. 
What Every Small Business Website Needs
8. Social Subscription 
Make it easy to follow you. 
What Every Small Business Website Needs
9. SEO Basics 
Keyword strategy 
URL structure 
Title tags 
H1 tags 
Great content 
High quality links 
What Every Small B...
10. Email Subscription 
What Every Small Business Website Needs
What Every Small Business Website Needs
Questions? 
www.mwi.com 
@getmwi 
What Every Small Business Website Needs
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What Every Small Business Website Needs

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If your website isn't a lead generation machine, you're missing out. Here are 10 things every small business website needs in order to turn visitors into customers.

Publié dans : Technologie, Marketing
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What Every Small Business Website Needs

  1. 1. 10 Things Every Small Business Website Needs
  2. 2. What Every Small Business Website Needs
  3. 3. What Every Small Business Website Needs
  4. 4. Your Website is Not Just an Electronic Business Card What Every Small Business Website Needs
  5. 5. Your Website is Not Just an Online Brochure What Every Small Business Website Needs
  6. 6. Your Website is a Lead Generation Machine What Every Small Business Website Needs
  7. 7. Website Marketing → Traffic Traffic → Conversions Conversions → Leads Leads → Sales What Every Small Business Website Needs
  8. 8. Conversions Are Why Your Website Exists What Every Small Business Website Needs
  9. 9. Conversion Examples Walk-ins Phone calls Emails Forms Chat Email signup Social following What Every Small Business Website Needs
  10. 10. Conversions If the objective is conversions, what does my website need? What Every Small Business Website Needs
  11. 11. 10 Things Every Small Business Website Needs
  12. 12. 1. The Basics Domain name Logo and images A page for each product/service Intuitive navigation Attractive design Clean code Good hosting What Every Small Business Website Needs
  13. 13. 2. Analytics Google Analytics is free, easy to install, nuff said. What Every Small Business Website Needs
  14. 14. 3. Mobile Version Responsive or app, whatever fits. What Every Small Business Website Needs
  15. 15. 4. Blog Yes, it’s necessary. What Every Small Business Website Needs
  16. 16. 5. Content Management System Your site should be updated frequently. Sites that are easy to update get updated more frequently. What Every Small Business Website Needs
  17. 17. 6. Contact Info Everywhere, and easy to find. What Every Small Business Website Needs
  18. 18. 7. Calls to Action Don’t make it hard for me to become your customer. What Every Small Business Website Needs
  19. 19. 8. Social Subscription Make it easy to follow you. What Every Small Business Website Needs
  20. 20. 9. SEO Basics Keyword strategy URL structure Title tags H1 tags Great content High quality links What Every Small Business Website Needs
  21. 21. 10. Email Subscription What Every Small Business Website Needs
  22. 22. What Every Small Business Website Needs
  23. 23. Questions? www.mwi.com @getmwi What Every Small Business Website Needs

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