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http://ow.ly/hsc9k, Your customers have adapted to the social age—they’re tech savvy with lots of options and short attention spans. This means your business needs to be faster, more transparent, and truly engaging in order to shine above the competition to earn their attention and loyalty.
You don’t need to hire a team of 17-year-old social gamers to deliver an effective customer experience. We sat down with Michael Fauscette, Group Vice President of IDC’s Software Business Solutions, to hear his insight about the best way for companies to engage, interact, and provide a positive experience at every point in the customer lifecycle.
Watch the video to learn the strategies and technologies Michael Fauscette recommends to create customer experiences that keep them coming back.