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Lehigh Valley HubSpot User Group Q1 Meet-up

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Unable to make it to our Q1 Lehigh Valley HubSpot User Group? Access the slides here to learn how you can implement HubSpot within your company.

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Lehigh Valley HubSpot User Group Q1 Meet-up

  1. 1. Welcome to LV HUG Q1 Meetup
  2. 2. 4 • • • •
  3. 3. 6
  4. 4. Lead Generation In An Industrial World Becky Gagliardi, Myers Emergency Power Systems LV HUG Event | March 21, 2019
  5. 5. About Myers EPS • Headquartered in Bethlehem, Pa • Market leading manufacturer of emergency lighting inverters • B2B / Sell through representative network • Growing company with over 100 employees
  6. 6. The Challenge Create a closed-loop digital strategy for an industrial company that has never done any marketing
  7. 7. Setting the Scene B2B Selling Channel Sell Through Distribution and Representative Companies No CRM Lean Marketing Department Siloed Customer Data Work Smarter
  8. 8. The Solution (RE)DEFINE PROCESSES & INCORPORATE MARKETING AUTOMATION PROVIDE TRANSPARENCY BETWEEN MARKETING & SALES UTILIZE THE WEBSITE TO CAPTURE LEADS WHO FILL OUT FORMS
  9. 9. Processes Key Stakeholders • Inside Sales • Outside Sales • Technical Service
  10. 10. Action Plan 30 Days • Utilize SmartAcre’s Expertise • “Un-Silo” Contacts 60 Days • Build & Leverage Content • Employ Automation 90 Days • Grow Content To Improve SEO • Enhance PPC Strategy • Integrate HubSpot & SalesForce
  11. 11. Challenges Buy-In Quote Requests
  12. 12. Results Improved Workflows Streamlined Communication Channels Website • Sessions 12% • Users 10%
  13. 13. Contact Becky Gagliardi | Marketing Manager becky.gagliardi@myerseps.com 610-868-3500 ext 2107 www.myerseps.com
  14. 14. Take our short assessment to understand your HubSpot Maturity in across Contacts, Automation, Marketing, Reporting, & Sales. getsmartacre.com/hubspot-score

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