From the 18th annual Net Impact conference, this session takes you through building a 2020 vision and action plan featuring real-world case studies. Panelists will cover processes and tools to further sustainability efforts towards zero impact by 2020. Highlights will include Justin’s insight from pioneering Nike’s sustainability employee engagement; how to incorporate DNA-level sustainability commitment in a service-based organization; and an overview of the Natural Step Framework, a systems approach to sustainability. Justin Yuen, President, FMYI, Inc. Graeme Byrd, Sales and Marketing Manager, FMYI, Inc.