The Future of Millennial Giving: Wheels of Engagement

Graeme Byrd
Graeme ByrdCollaborator | Connector | Changemaker à Hootsuite
WVDO 2012 Conference
Portland, OR




  THE FUTURE OF
  MILLENNIAL GIVING:
  WHEELS OF ENGAGEMENT

            Graeme Byrd                        Scott Stein
       graemefbyrd@me.com               scotthmstein@gmail.com
            @graemefbyrd                      @scotthmstein
   www.linkedin.com/in/graemefbyrd   www.linkedin.com/in/scotthmstein
What resonates more to you?
   The Beatles, Pearl Jam or High School Musical?


  In 2011 a “silver tsunami” hit the US: the oldest baby
    boomers reach the US legal retirement age of 65.

    76% of baby boomers get their news from the TV.

           Do you sleep with your cell phone?
         68% of Gen Xers do. 50% of boomers.



@WVDO_OR | #wvdoconf12                   @graemefbyrd | @scotthmstein
Our Background



• 10 years experience engaging millennials
• Technology, marketing, education, non-profit,
  sustainability, culture
• Triple Bottom Line




• 10 years of experience engaging millennials
• Political, non-profit, social entrepreneurship,
 social enterprise, sustainability
• Triple Bottom Line
Why now?
The Four Questions


•How to engage the younger generation in giving and
 community?
 •How to involve/engage this generation of change
  agents?
 •Why does this generation give?
 •How to raise funds from this generation?
Landscape      Examples   Case   Future



Who are the
millennials?              ?
Who are we?

Millennials
• Other terms: Generation Y, WE generation, Echo Boomers, Gen Next
• Born between late 1970s to late 1990s
• Characteristics: increased use and familiarity with communications,
  media, and digital technologies
• Tendency to be more culturally liberal
• Phrase Generation Y first appeared in an August 1993 Ad Age editorial
  to describe teenagers of the day

• Subset: Generation Hot (born after June 23, 1988)
Generation Connected (Gen C)
• Born after 2000
The Generations



       Matures                     Boomers                        Gen X
   Born: 1945 or earlier         Born: 1946 -1964            Born: 1965 - 1980
    US Pop: 39 million           US Pop: 78 million          US Pop: 62 million

      Technology                   Technology                   Technology
  6% on social networks       30% on social networks       50% on social networks
 Send 0 SMS in 24 hours       Send 5 SMS in 24 hours      Send 12 SMS in 24 hours

         Giving                       Giving                      Giving
    79% give to orgs             67% give to orgs            58% give to orgs
Annual Contribution: $1066    Annual Contribution: $901   Annual Contribution: $796
The Millennials


Diversity
• 20% of the millennials are Hispanic
• 14% of the millennials is African-American
Technology
• 75% have a profile on a social network
• 20 texts in 24 hours
• 41% of millennials have made a purchase using their smartphone
• 64% believe new technologies make people more efficient
Community
• 61% of 13-25ers feel personally responsible for making a difference in the world
• 21% of Millennials say helping people in need is one of the most important things
• 56% give to organizations
• Average contribution/year: $341
The Millennial Segments

             Hip-ennial                          Gadget Guru
“I can make the world a better place.”      “It’s a great day to be me.”




                                           Clean + Green Millennial
         Millennial Mom
                                           “I take care of myself and
   “I love to work out, travel, and
          pamper my baby.”                   the world around me.”


        Anti-Millennial                      Old-School Millennial
“I’m too busy taking care of my          “Connecting on Facebook is too
business and my family to worry             impersonal, let’s meet up
       about much else.”                      for coffee instead.”

                                                                  Source: BCG Analysis
Business Environment



• Workforce: Millennials will make up over 50% by 2014
• Sustainable: 96% want an environmentally aware
 workplace
• Flexible: 56% prefer to work flexibly and choose when
 to work
• Mobile: 79% prefer to be mobile rather than static
 workers
• Collaborative: 41% prefer to have access to a team
 space; 32% prefer breakout spaces rather than
 meeting rooms
Technology




                                                 161 million users
     901 million users                       2 new users each second
 Over 58% sign in each day                    Over 60% outside U.S.
  Average of 130 friends                     Execs from all Fortune 500




      200 million users                          11.7 million users
    140m Tweets per day                            60% women
1,200 Tweets per second (tps)                   51% between 25-44
Behavior

• Life is better in disorder - mix things up; not expected life
  progression                                                        “It is no coincidence
                                                                    that the rise of global
• Better together - collaborative                                    philanthropy mirrors
• Success is not measured in dollars - emotional challenges/           the growth of the
  rewards inspire as much as money                                  Millennial generation.
• Real deals are free - give a little, get more in return            Millennials are more
• The life of luxury doesn’t have to wait - quality is important    connected, cognizant,
                                                                       and committed to
• No intention of waiting for the world to come to an end - not        tackling society’s
  going to wait; do what works for them                             ongoing challenges of
                                                                   a global scope than any
• “Flexible Loyalists”                                                 generation before
• Make a living and do good for the world                                    them...”
• Less likely to take recommendations from friends/family;                  Andrew Ho
                                                                   Manager of Global Philanthropy
  more likely to utilize User Generated Content                       Council on Foundations
• Global Economy
                                   Do good. Do well.
Definition

              philanthropy
Traditional


              noun
              •The desire to promote the welfare of others, expressed esp. by the
              generous donation of money to good causes.
              •A philanthropic institution; a charity.
              philanthropy
              noun
              •That the "love of what it is to be human" is the essential nature and
Millennial




              purpose of humanity, culture and civilization.
              •Asserts that our nature and purpose in life is educational—to make
              ourselves more fully humane through self-development, pursuing
              excellence (arete) of body, mind and spirit.
Landscape      Examples   Case   Future



Who are the
millennials?              ?
Collective Grant Making

# of donors




                        Gift size
The Millennial Segments

             Hip-ennial                          Gadget Guru
“I can make the world a better place.”      “It’s a great day to be me.”




                                           Clean + Green Millennial
         Millennial Mom
                                           “I take care of myself and
   “I love to work out, travel, and
          pamper my baby.”                   the world around me.”


        Anti-Millennial                      Old-School Millennial
“I’m too busy taking care of my          “Connecting on Facebook is too
business and my family to worry             impersonal, let’s meet up
       about much else.”                      for coffee instead.”

                                                                  Source: BCG Analysis
Collective Grant Making


• Founded 1929; San Francisco, CA
• Volunteer led
• Social and philanthropic focus
• Reinvented over time

• Founded 2004; Portland, Oregon
• Volunteer led
• Annual event focused
• Mission: Actively a difference in our local community
• 2012 WVDO Crystal Award: Community Hero Award

                     Hip-ennial
         “I can make the world a better place.”
Collective Grant Making

         • Founded 2007; San Francisco, CA
         • Engaging young adults in philanthropy; giving
            circle to strengthen their communities

         • Founded 1998; New York, NY | Seattle, WA
         • Organize young people with financial wealth to leverage
            resources and privilege for social change
         • Founded 2007; New York, NY
         • Mission is to strengthen innovation in Jewish life by developing
           next-generation funders and providing resources to leverage their
           impact in the Jewish community


     Gadget Guru                                     Old-School Millennial
“It’s a great day to be me.”                “Connecting on Facebook is too impersonal,
                                                 let’s meet up for coffee instead.”
Institutional / Traditional
Institutional / Traditional

                                • Founded 1968; Portland, OR
                                • Statewide
                                • The Oregon Environmental Council advances
                                  innovative, collaborative solutions to Oregon’s
                                  environmental challenges for today and future
                                  generations.

                                Millennials Engagement
                                • BPA-Free Oregon
                                • Emerging Leaders Board


               Millennial Mom                                    Clean + Green Millennial
“I love to work out, travel, and pamper my baby.”       “I take care of myself and the world around me.”
Institutional / Traditional

                                     • Founded 1916; Portland, OR
                                     • Portland Metro
                                     • To inform its members and the community in
                                       public matters, and to arouse in them the
                                       realization of the obligations of citizenship.


                                     Millennials Engagement
                                     • New Leaders Council


          o f
    c h           Anti-Millennial                                     Old-School Millennial
 o u “I’m too busy taking care of my business and             “Connecting on Facebook is too impersonal,
T        my family to worry about much else.”                      let’s meet up for coffee instead.”
Involvement Focused / Filling the Gap
issue specificity




                                  Time involvement
Involvement Focused / Filling the Gap
                  • Founded 2008; Portland, OR
                  • National
                  • Focus the Nation accelerates our transformation to a
                     clean energy future by fostering connections between
                     generations, and empowering young people through
                     education, civic engagement, and action.
                   Millennials Engagement
                   • Academic programs
                   • Fellowships
                   • Local community programs


     Gadget Guru                                     Clean + Green Millennial
“It’s a great day to be me.”                “I take care of myself and the world around me.”
Involvement Focused / Filling the Gap


                       • Founded 2002; Portland, OR
                       • Statewide
                       • Drive votes. Driver leaders. Drive change.

                       Millennials Engagement
                       • Academic programs
                       • Fellowships / public sector job placement
                       • Political participation / education


            Hip-ennial                                    Clean + Green Millennial
“I can make the world a better place.”           “I take care of myself and the world around me.”
Involvement Focused / Filling the Gap

                       • Founded 2007*
                       • National
                       • Helping to improve their local communities by
                         giving, advocating and volunteering in the areas
                         of education, income and health.
                       Millennials Engagement
                       • Volunteer reader, tutor, mentor
                       • Leadership retreat
                       • Alternative Spring Breaks
                                                                          *United Way founded 1887




            Hip-ennial                                     Old-School Millennial
                                                   “Connecting on Facebook is too impersonal,
“I can make the world a better place.”
                                                        let’s meet up for coffee instead.”
Landscape      Examples   Case   Future



Who are the
millennials?              ?
The Case


Mindset
Imagine you are all board members for an organization and are tasked
with engaging millennials to sustain the organization for the future?



Pick an Organization
Someone in the group picks an org that you are a employee/donor/member of?


The Problem
The board's job is to increase Millennial participation and giving in the organization?
The Millennial Segments
Hip-ennial - “I can make the world a better place.”              Gadget Guru - “It’s a great day to be me.”
• Cautious consumer, globally aware, charitable + information    Successful, wired, free spirited, confident, and at ease
 hungry                                                          • Feels this is his best decade
• Uses social media, but does not push/contribute content        • Greatest device ownership, pushes/contributes to content
• Female dominated, below-average employment (many are           • Male dominated, above-average income, single
 students and homemakers)


Millennial Mom - “I love to work out, travel, and                Clean + Green Millennial - “I take care of myself
pamper my baby.”                                                 and the world around me.”
• Wealthy, family oriented, works out, confident, and digitally   • Impressionable, cause driven, healthy, green and positive
 savvy                                                           • Feels this is his best decade
• High online intensity; highly social and information hungry    • Greatest contributor of content, usually cause related
• Older, highest income                                          • Male dominated, youngest, likely Hispanic, full-time student


Anti-Millennial - “I’m too busy taking care of my                Old-School Millennial - “Connecting on Facebook
business and my family to worry about much else.”                is too impersonal, let’s meet up for coffee instead.”
• Locally minded, conservative; seeks comfort and familiarity    • Not wired, cautious consumer, and charitable
• Does not spend more for green products, services               • Confident, independent, and self-directed
• Slightly more females, more lightly to be hispanic and from    • Spends least amount of time online, reads
  the western US                                                 • Older, more likely to be Hispanic
                                                                                                            Source: BCG Analysis
Case Discussion




•What is your strategy?
•What tactics will you take?

•What are the road blocks?
•How will you integrate millennials into the mission?
Landscape      Examples   Case   Future



Who are the
millennials?              ?
Mashup




http://youtu.be/3zJqihkLcGc
Collective Grant Making

# of donors




                        Gift size
Talking the Old + New




Direct mail


Phonathon                             ?
  Email
We Can Be Heroes




http://youtu.be/3zJqihkLcGc
Brave New World
The Answers


Involvement /Engagement of millennial
•Determine segments
•Seek Change Agents / Champions
•Focus tactics to build relationships
The Answers


Why they give to you
•Make it relevant to them
•Provide results (ROI + incentives)
•Connection (online, in person, community)
The Answers


How you get in their pockets
•Campaigns with that have a sharable component
•Small monthly donations
•Events that encourage networking
•Show that there donation is valuable
 (either alone or in groups)
•Other Millenials are involved - “The thing to do.”
Recap


•Facebook alone is not the answer.
•Giving grows over time.
•Relationships do matter (no matter how old you are).
•Tax deduction not always relevant.
•Try new things - be innovative and flexible.
The Millennial Segments

                  Hip-ennial                                       Gadget Guru
     “I can make the world a better place.”                  “It’s a great day to be me.”




               Millennial Mom                                Clean + Green Millennial
“I love to work out, travel, and pamper my baby.”   “I take care of myself and the world around me.”




               Anti-Millennial                                 Old-School Millennial
 “I’m too busy taking care of my business and        “Connecting on Facebook is too impersonal,
     my family to worry about much else.”                 let’s meet up for coffee instead.”


                                                                                     Source: BCG Analysis
It’s a wrap



         “The world doesn’t change one person at a
        time. It changes as networks of relationships
          form among people who share a common
                   vision of what’s possible.”
                                  Margaret Wheatley



         Graeme Byrd                                            Scott Stein
    graemefbyrd@me.com                                   scotthmstein@gmail.com
         @graemefbyrd                                          @scotthmstein
www.linkedin.com/in/graemefbyrd                       www.linkedin.com/in/scotthmstein
1 sur 42

Recommandé

The Philanthropy Table: Everyone Invited! par
The Philanthropy Table: Everyone Invited!The Philanthropy Table: Everyone Invited!
The Philanthropy Table: Everyone Invited!Emily Davis Consulting
405 vues17 diapositives
Epilepsy action par
Epilepsy actionEpilepsy action
Epilepsy actionNatalie Blackburn
263 vues28 diapositives
Catering to the Conscious Traveller - BuIlding Samoa Tourism Together par
Catering to the Conscious Traveller - BuIlding Samoa Tourism TogetherCatering to the Conscious Traveller - BuIlding Samoa Tourism Together
Catering to the Conscious Traveller - BuIlding Samoa Tourism TogetherAnna Pollock
5.9K vues76 diapositives
An Eden Project Field Guide to working with older people par
An Eden Project Field Guide to working with older peopleAn Eden Project Field Guide to working with older people
An Eden Project Field Guide to working with older peopleEdenProjectWebTeam
962 vues68 diapositives
Leadership Saratoga: Fundraising & the Next Generation par
Leadership Saratoga: Fundraising & the Next GenerationLeadership Saratoga: Fundraising & the Next Generation
Leadership Saratoga: Fundraising & the Next GenerationEmily Davis Consulting
542 vues63 diapositives
Reinders harnessing multiple generations par
Reinders harnessing multiple generationsReinders harnessing multiple generations
Reinders harnessing multiple generationsSteve Drake
843 vues50 diapositives

Contenu connexe

Tendances

Atec sunshine coast 2 par
Atec sunshine coast 2Atec sunshine coast 2
Atec sunshine coast 2Anna Pollock
745 vues71 diapositives
An Eden Project Field Guide to community food projects par
An Eden Project Field Guide to community food projectsAn Eden Project Field Guide to community food projects
An Eden Project Field Guide to community food projectsEdenProjectWebTeam
1.5K vues92 diapositives
An Eden Project Field Guide to green spaces par
 An Eden Project Field Guide to green spaces An Eden Project Field Guide to green spaces
An Eden Project Field Guide to green spacesEdenProjectWebTeam
1.2K vues108 diapositives
Worldshapers '09 2nd edition par
Worldshapers '09 2nd editionWorldshapers '09 2nd edition
Worldshapers '09 2nd editionJasmin Tragas
679 vues54 diapositives
Millennial Tensions: A Story of Change par
Millennial Tensions: A Story of ChangeMillennial Tensions: A Story of Change
Millennial Tensions: A Story of ChangeThe Sound: Exploration Strategy Innovation
9K vues21 diapositives
Engaging Teens In Activism And Tikkun Olam Final par
Engaging Teens In Activism And Tikkun Olam FinalEngaging Teens In Activism And Tikkun Olam Final
Engaging Teens In Activism And Tikkun Olam Finalshiri
399 vues27 diapositives

Tendances(20)

An Eden Project Field Guide to community food projects par EdenProjectWebTeam
An Eden Project Field Guide to community food projectsAn Eden Project Field Guide to community food projects
An Eden Project Field Guide to community food projects
EdenProjectWebTeam1.5K vues
Engaging Teens In Activism And Tikkun Olam Final par shiri
Engaging Teens In Activism And Tikkun Olam FinalEngaging Teens In Activism And Tikkun Olam Final
Engaging Teens In Activism And Tikkun Olam Final
shiri399 vues
Engaging Teens In Activism And Tikkun Olam par caje32
Engaging Teens In Activism And Tikkun OlamEngaging Teens In Activism And Tikkun Olam
Engaging Teens In Activism And Tikkun Olam
caje32976 vues
An Eden Project Field Guide to inclusive communities par EdenProjectWebTeam
An Eden Project Field Guide to inclusive communitiesAn Eden Project Field Guide to inclusive communities
An Eden Project Field Guide to inclusive communities
Social Media Week London Recap par Ketchum PR
Social Media Week London RecapSocial Media Week London Recap
Social Media Week London Recap
Ketchum PR541 vues
Awakening the dreamer spring 15 par AmyDeSa
Awakening the dreamer spring 15Awakening the dreamer spring 15
Awakening the dreamer spring 15
AmyDeSa104 vues
Social Media for Social Change: Challenging the Discourse of Disability and D... par LiveWorkPlay
Social Media for Social Change: Challenging the Discourse of Disability and D...Social Media for Social Change: Challenging the Discourse of Disability and D...
Social Media for Social Change: Challenging the Discourse of Disability and D...
LiveWorkPlay1.3K vues
Empower: Youth, Arts and Activism par Lisa Campbell
Empower: Youth, Arts and ActivismEmpower: Youth, Arts and Activism
Empower: Youth, Arts and Activism
Lisa Campbell7.2K vues
HCEF Presentation par Ryan Eades
HCEF PresentationHCEF Presentation
HCEF Presentation
Ryan Eades449 vues
Building communities report (181218) par mattbell3305
Building communities report (181218)Building communities report (181218)
Building communities report (181218)
mattbell3305300 vues
Social Fundraising 101 09.09.11 par Fundly
Social Fundraising 101 09.09.11Social Fundraising 101 09.09.11
Social Fundraising 101 09.09.11
Fundly259 vues
[Challenge:Future] Social Security Disaster par Challenge:Future
[Challenge:Future] Social Security Disaster[Challenge:Future] Social Security Disaster
[Challenge:Future] Social Security Disaster
Challenge:Future165 vues

Similaire à The Future of Millennial Giving: Wheels of Engagement

(connectivity + relationships + engagement) / generations par
(connectivity + relationships + engagement) / generations(connectivity + relationships + engagement) / generations
(connectivity + relationships + engagement) / generationsGraeme Byrd
502 vues38 diapositives
Future of Social: Generation Z par
Future of Social:  Generation ZFuture of Social:  Generation Z
Future of Social: Generation ZBeth Kanter
24.8K vues55 diapositives
Understanding Pluralists: The Next Generation par
Understanding Pluralists: The Next GenerationUnderstanding Pluralists: The Next Generation
Understanding Pluralists: The Next GenerationKristine Smith
292 vues93 diapositives
Sharing presentation par
Sharing presentationSharing presentation
Sharing presentationphbhenry
230 vues27 diapositives
Useful and Kind Prosocial leadership par
Useful and Kind Prosocial leadershipUseful and Kind Prosocial leadership
Useful and Kind Prosocial leadershipDuncan Fraser
903 vues11 diapositives
Know Thyself - Engaging with Volunteers par
Know Thyself - Engaging with VolunteersKnow Thyself - Engaging with Volunteers
Know Thyself - Engaging with VolunteersFernanda Delgado
416 vues37 diapositives

Similaire à The Future of Millennial Giving: Wheels of Engagement(20)

(connectivity + relationships + engagement) / generations par Graeme Byrd
(connectivity + relationships + engagement) / generations(connectivity + relationships + engagement) / generations
(connectivity + relationships + engagement) / generations
Graeme Byrd502 vues
Future of Social: Generation Z par Beth Kanter
Future of Social:  Generation ZFuture of Social:  Generation Z
Future of Social: Generation Z
Beth Kanter24.8K vues
Understanding Pluralists: The Next Generation par Kristine Smith
Understanding Pluralists: The Next GenerationUnderstanding Pluralists: The Next Generation
Understanding Pluralists: The Next Generation
Kristine Smith292 vues
Sharing presentation par phbhenry
Sharing presentationSharing presentation
Sharing presentation
phbhenry230 vues
Useful and Kind Prosocial leadership par Duncan Fraser
Useful and Kind Prosocial leadershipUseful and Kind Prosocial leadership
Useful and Kind Prosocial leadership
Duncan Fraser903 vues
Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015 par wsa-mobile
Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015
Dana Al Salem, Smart Engagement at WSA-mobile Global Congress 2015
wsa-mobile1.6K vues
Engaging Baby Boomers & Seniors through Social Media par Care2Team
Engaging Baby Boomers & Seniors through Social MediaEngaging Baby Boomers & Seniors through Social Media
Engaging Baby Boomers & Seniors through Social Media
Care2Team3.9K vues
Surfing 101 : Managing for Change par Joann Ransom
Surfing 101 : Managing for ChangeSurfing 101 : Managing for Change
Surfing 101 : Managing for Change
Joann Ransom990 vues
thinkLA Entertainment Marketing Breakfast 2014 -Warren Wright presentation par thinkLA
thinkLA Entertainment Marketing Breakfast 2014 -Warren Wright presentationthinkLA Entertainment Marketing Breakfast 2014 -Warren Wright presentation
thinkLA Entertainment Marketing Breakfast 2014 -Warren Wright presentation
thinkLA2.5K vues
Flourishing in an Age of Disruption par Anna Pollock
Flourishing in an Age of Disruption Flourishing in an Age of Disruption
Flourishing in an Age of Disruption
Anna Pollock797 vues
Generations In The Community A New Marketplace par PresentMark
Generations In The Community A New MarketplaceGenerations In The Community A New Marketplace
Generations In The Community A New Marketplace
PresentMark322 vues
Action to empathy par lmittler
Action to empathyAction to empathy
Action to empathy
lmittler368 vues
Annual Giving in a Millennial World jg par JosetG
Annual Giving in a Millennial World jgAnnual Giving in a Millennial World jg
Annual Giving in a Millennial World jg
JosetG652 vues

Dernier

Women from Hackney’s History: Stoke Newington by Sue Doe par
Women from Hackney’s History: Stoke Newington by Sue DoeWomen from Hackney’s History: Stoke Newington by Sue Doe
Women from Hackney’s History: Stoke Newington by Sue DoeHistory of Stoke Newington
150 vues21 diapositives
Gopal Chakraborty Memorial Quiz 2.0 Prelims.pptx par
Gopal Chakraborty Memorial Quiz 2.0 Prelims.pptxGopal Chakraborty Memorial Quiz 2.0 Prelims.pptx
Gopal Chakraborty Memorial Quiz 2.0 Prelims.pptxDebapriya Chakraborty
655 vues81 diapositives
Monthly Information Session for MV Asterix (November) par
Monthly Information Session for MV Asterix (November)Monthly Information Session for MV Asterix (November)
Monthly Information Session for MV Asterix (November)Esquimalt MFRC
55 vues26 diapositives
Use of Probiotics in Aquaculture.pptx par
Use of Probiotics in Aquaculture.pptxUse of Probiotics in Aquaculture.pptx
Use of Probiotics in Aquaculture.pptxAKSHAY MANDAL
100 vues15 diapositives
REPRESENTATION - GAUNTLET.pptx par
REPRESENTATION - GAUNTLET.pptxREPRESENTATION - GAUNTLET.pptx
REPRESENTATION - GAUNTLET.pptxiammrhaywood
100 vues26 diapositives
UNIDAD 3 6º C.MEDIO.pptx par
UNIDAD 3 6º C.MEDIO.pptxUNIDAD 3 6º C.MEDIO.pptx
UNIDAD 3 6º C.MEDIO.pptxMarcosRodriguezUcedo
78 vues32 diapositives

Dernier(20)

Monthly Information Session for MV Asterix (November) par Esquimalt MFRC
Monthly Information Session for MV Asterix (November)Monthly Information Session for MV Asterix (November)
Monthly Information Session for MV Asterix (November)
Esquimalt MFRC55 vues
Use of Probiotics in Aquaculture.pptx par AKSHAY MANDAL
Use of Probiotics in Aquaculture.pptxUse of Probiotics in Aquaculture.pptx
Use of Probiotics in Aquaculture.pptx
AKSHAY MANDAL100 vues
REPRESENTATION - GAUNTLET.pptx par iammrhaywood
REPRESENTATION - GAUNTLET.pptxREPRESENTATION - GAUNTLET.pptx
REPRESENTATION - GAUNTLET.pptx
iammrhaywood100 vues
The basics - information, data, technology and systems.pdf par JonathanCovena1
The basics - information, data, technology and systems.pdfThe basics - information, data, technology and systems.pdf
The basics - information, data, technology and systems.pdf
JonathanCovena1115 vues
CUNY IT Picciano.pptx par apicciano
CUNY IT Picciano.pptxCUNY IT Picciano.pptx
CUNY IT Picciano.pptx
apicciano54 vues
11.30.23 Poverty and Inequality in America.pptx par mary850239
11.30.23 Poverty and Inequality in America.pptx11.30.23 Poverty and Inequality in America.pptx
11.30.23 Poverty and Inequality in America.pptx
mary850239160 vues
AI Tools for Business and Startups par Svetlin Nakov
AI Tools for Business and StartupsAI Tools for Business and Startups
AI Tools for Business and Startups
Svetlin Nakov107 vues
Drama KS5 Breakdown par WestHatch
Drama KS5 BreakdownDrama KS5 Breakdown
Drama KS5 Breakdown
WestHatch79 vues
Ch. 8 Political Party and Party System.pptx par Rommel Regala
Ch. 8 Political Party and Party System.pptxCh. 8 Political Party and Party System.pptx
Ch. 8 Political Party and Party System.pptx
Rommel Regala49 vues
Ch. 7 Political Participation and Elections.pptx par Rommel Regala
Ch. 7 Political Participation and Elections.pptxCh. 7 Political Participation and Elections.pptx
Ch. 7 Political Participation and Elections.pptx
Rommel Regala97 vues
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx par ISSIP
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptxEIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx
ISSIP369 vues

The Future of Millennial Giving: Wheels of Engagement

  • 1. WVDO 2012 Conference Portland, OR THE FUTURE OF MILLENNIAL GIVING: WHEELS OF ENGAGEMENT Graeme Byrd Scott Stein graemefbyrd@me.com scotthmstein@gmail.com @graemefbyrd @scotthmstein www.linkedin.com/in/graemefbyrd www.linkedin.com/in/scotthmstein
  • 2. What resonates more to you? The Beatles, Pearl Jam or High School Musical? In 2011 a “silver tsunami” hit the US: the oldest baby boomers reach the US legal retirement age of 65. 76% of baby boomers get their news from the TV. Do you sleep with your cell phone? 68% of Gen Xers do. 50% of boomers. @WVDO_OR | #wvdoconf12 @graemefbyrd | @scotthmstein
  • 3. Our Background • 10 years experience engaging millennials • Technology, marketing, education, non-profit, sustainability, culture • Triple Bottom Line • 10 years of experience engaging millennials • Political, non-profit, social entrepreneurship, social enterprise, sustainability • Triple Bottom Line
  • 5. The Four Questions •How to engage the younger generation in giving and community? •How to involve/engage this generation of change agents? •Why does this generation give? •How to raise funds from this generation?
  • 6. Landscape Examples Case Future Who are the millennials? ?
  • 7. Who are we? Millennials • Other terms: Generation Y, WE generation, Echo Boomers, Gen Next • Born between late 1970s to late 1990s • Characteristics: increased use and familiarity with communications, media, and digital technologies • Tendency to be more culturally liberal • Phrase Generation Y first appeared in an August 1993 Ad Age editorial to describe teenagers of the day • Subset: Generation Hot (born after June 23, 1988) Generation Connected (Gen C) • Born after 2000
  • 8. The Generations Matures Boomers Gen X Born: 1945 or earlier Born: 1946 -1964 Born: 1965 - 1980 US Pop: 39 million US Pop: 78 million US Pop: 62 million Technology Technology Technology 6% on social networks 30% on social networks 50% on social networks Send 0 SMS in 24 hours Send 5 SMS in 24 hours Send 12 SMS in 24 hours Giving Giving Giving 79% give to orgs 67% give to orgs 58% give to orgs Annual Contribution: $1066 Annual Contribution: $901 Annual Contribution: $796
  • 9. The Millennials Diversity • 20% of the millennials are Hispanic • 14% of the millennials is African-American Technology • 75% have a profile on a social network • 20 texts in 24 hours • 41% of millennials have made a purchase using their smartphone • 64% believe new technologies make people more efficient Community • 61% of 13-25ers feel personally responsible for making a difference in the world • 21% of Millennials say helping people in need is one of the most important things • 56% give to organizations • Average contribution/year: $341
  • 10. The Millennial Segments Hip-ennial Gadget Guru “I can make the world a better place.” “It’s a great day to be me.” Clean + Green Millennial Millennial Mom “I take care of myself and “I love to work out, travel, and pamper my baby.” the world around me.” Anti-Millennial Old-School Millennial “I’m too busy taking care of my “Connecting on Facebook is too business and my family to worry impersonal, let’s meet up about much else.” for coffee instead.” Source: BCG Analysis
  • 11. Business Environment • Workforce: Millennials will make up over 50% by 2014 • Sustainable: 96% want an environmentally aware workplace • Flexible: 56% prefer to work flexibly and choose when to work • Mobile: 79% prefer to be mobile rather than static workers • Collaborative: 41% prefer to have access to a team space; 32% prefer breakout spaces rather than meeting rooms
  • 12. Technology 161 million users 901 million users 2 new users each second Over 58% sign in each day Over 60% outside U.S. Average of 130 friends Execs from all Fortune 500 200 million users 11.7 million users 140m Tweets per day 60% women 1,200 Tweets per second (tps) 51% between 25-44
  • 13. Behavior • Life is better in disorder - mix things up; not expected life progression “It is no coincidence that the rise of global • Better together - collaborative philanthropy mirrors • Success is not measured in dollars - emotional challenges/ the growth of the rewards inspire as much as money Millennial generation. • Real deals are free - give a little, get more in return Millennials are more • The life of luxury doesn’t have to wait - quality is important connected, cognizant, and committed to • No intention of waiting for the world to come to an end - not tackling society’s going to wait; do what works for them ongoing challenges of a global scope than any • “Flexible Loyalists” generation before • Make a living and do good for the world them...” • Less likely to take recommendations from friends/family; Andrew Ho Manager of Global Philanthropy more likely to utilize User Generated Content Council on Foundations • Global Economy Do good. Do well.
  • 14. Definition philanthropy Traditional noun •The desire to promote the welfare of others, expressed esp. by the generous donation of money to good causes. •A philanthropic institution; a charity. philanthropy noun •That the "love of what it is to be human" is the essential nature and Millennial purpose of humanity, culture and civilization. •Asserts that our nature and purpose in life is educational—to make ourselves more fully humane through self-development, pursuing excellence (arete) of body, mind and spirit.
  • 15. Landscape Examples Case Future Who are the millennials? ?
  • 16. Collective Grant Making # of donors Gift size
  • 17. The Millennial Segments Hip-ennial Gadget Guru “I can make the world a better place.” “It’s a great day to be me.” Clean + Green Millennial Millennial Mom “I take care of myself and “I love to work out, travel, and pamper my baby.” the world around me.” Anti-Millennial Old-School Millennial “I’m too busy taking care of my “Connecting on Facebook is too business and my family to worry impersonal, let’s meet up about much else.” for coffee instead.” Source: BCG Analysis
  • 18. Collective Grant Making • Founded 1929; San Francisco, CA • Volunteer led • Social and philanthropic focus • Reinvented over time • Founded 2004; Portland, Oregon • Volunteer led • Annual event focused • Mission: Actively a difference in our local community • 2012 WVDO Crystal Award: Community Hero Award Hip-ennial “I can make the world a better place.”
  • 19. Collective Grant Making • Founded 2007; San Francisco, CA • Engaging young adults in philanthropy; giving circle to strengthen their communities • Founded 1998; New York, NY | Seattle, WA • Organize young people with financial wealth to leverage resources and privilege for social change • Founded 2007; New York, NY • Mission is to strengthen innovation in Jewish life by developing next-generation funders and providing resources to leverage their impact in the Jewish community Gadget Guru Old-School Millennial “It’s a great day to be me.” “Connecting on Facebook is too impersonal, let’s meet up for coffee instead.”
  • 21. Institutional / Traditional • Founded 1968; Portland, OR • Statewide • The Oregon Environmental Council advances innovative, collaborative solutions to Oregon’s environmental challenges for today and future generations. Millennials Engagement • BPA-Free Oregon • Emerging Leaders Board Millennial Mom Clean + Green Millennial “I love to work out, travel, and pamper my baby.” “I take care of myself and the world around me.”
  • 22. Institutional / Traditional • Founded 1916; Portland, OR • Portland Metro • To inform its members and the community in public matters, and to arouse in them the realization of the obligations of citizenship. Millennials Engagement • New Leaders Council o f c h Anti-Millennial Old-School Millennial o u “I’m too busy taking care of my business and “Connecting on Facebook is too impersonal, T my family to worry about much else.” let’s meet up for coffee instead.”
  • 23. Involvement Focused / Filling the Gap issue specificity Time involvement
  • 24. Involvement Focused / Filling the Gap • Founded 2008; Portland, OR • National • Focus the Nation accelerates our transformation to a clean energy future by fostering connections between generations, and empowering young people through education, civic engagement, and action. Millennials Engagement • Academic programs • Fellowships • Local community programs Gadget Guru Clean + Green Millennial “It’s a great day to be me.” “I take care of myself and the world around me.”
  • 25. Involvement Focused / Filling the Gap • Founded 2002; Portland, OR • Statewide • Drive votes. Driver leaders. Drive change. Millennials Engagement • Academic programs • Fellowships / public sector job placement • Political participation / education Hip-ennial Clean + Green Millennial “I can make the world a better place.” “I take care of myself and the world around me.”
  • 26. Involvement Focused / Filling the Gap • Founded 2007* • National • Helping to improve their local communities by giving, advocating and volunteering in the areas of education, income and health. Millennials Engagement • Volunteer reader, tutor, mentor • Leadership retreat • Alternative Spring Breaks *United Way founded 1887 Hip-ennial Old-School Millennial “Connecting on Facebook is too impersonal, “I can make the world a better place.” let’s meet up for coffee instead.”
  • 27. Landscape Examples Case Future Who are the millennials? ?
  • 28. The Case Mindset Imagine you are all board members for an organization and are tasked with engaging millennials to sustain the organization for the future? Pick an Organization Someone in the group picks an org that you are a employee/donor/member of? The Problem The board's job is to increase Millennial participation and giving in the organization?
  • 29. The Millennial Segments Hip-ennial - “I can make the world a better place.” Gadget Guru - “It’s a great day to be me.” • Cautious consumer, globally aware, charitable + information Successful, wired, free spirited, confident, and at ease hungry • Feels this is his best decade • Uses social media, but does not push/contribute content • Greatest device ownership, pushes/contributes to content • Female dominated, below-average employment (many are • Male dominated, above-average income, single students and homemakers) Millennial Mom - “I love to work out, travel, and Clean + Green Millennial - “I take care of myself pamper my baby.” and the world around me.” • Wealthy, family oriented, works out, confident, and digitally • Impressionable, cause driven, healthy, green and positive savvy • Feels this is his best decade • High online intensity; highly social and information hungry • Greatest contributor of content, usually cause related • Older, highest income • Male dominated, youngest, likely Hispanic, full-time student Anti-Millennial - “I’m too busy taking care of my Old-School Millennial - “Connecting on Facebook business and my family to worry about much else.” is too impersonal, let’s meet up for coffee instead.” • Locally minded, conservative; seeks comfort and familiarity • Not wired, cautious consumer, and charitable • Does not spend more for green products, services • Confident, independent, and self-directed • Slightly more females, more lightly to be hispanic and from • Spends least amount of time online, reads the western US • Older, more likely to be Hispanic Source: BCG Analysis
  • 30. Case Discussion •What is your strategy? •What tactics will you take? •What are the road blocks? •How will you integrate millennials into the mission?
  • 31. Landscape Examples Case Future Who are the millennials? ?
  • 33. Collective Grant Making # of donors Gift size
  • 34. Talking the Old + New Direct mail Phonathon ? Email
  • 35. We Can Be Heroes http://youtu.be/3zJqihkLcGc
  • 37. The Answers Involvement /Engagement of millennial •Determine segments •Seek Change Agents / Champions •Focus tactics to build relationships
  • 38. The Answers Why they give to you •Make it relevant to them •Provide results (ROI + incentives) •Connection (online, in person, community)
  • 39. The Answers How you get in their pockets •Campaigns with that have a sharable component •Small monthly donations •Events that encourage networking •Show that there donation is valuable (either alone or in groups) •Other Millenials are involved - “The thing to do.”
  • 40. Recap •Facebook alone is not the answer. •Giving grows over time. •Relationships do matter (no matter how old you are). •Tax deduction not always relevant. •Try new things - be innovative and flexible.
  • 41. The Millennial Segments Hip-ennial Gadget Guru “I can make the world a better place.” “It’s a great day to be me.” Millennial Mom Clean + Green Millennial “I love to work out, travel, and pamper my baby.” “I take care of myself and the world around me.” Anti-Millennial Old-School Millennial “I’m too busy taking care of my business and “Connecting on Facebook is too impersonal, my family to worry about much else.” let’s meet up for coffee instead.” Source: BCG Analysis
  • 42. It’s a wrap “The world doesn’t change one person at a time. It changes as networks of relationships form among people who share a common vision of what’s possible.” Margaret Wheatley Graeme Byrd Scott Stein graemefbyrd@me.com scotthmstein@gmail.com @graemefbyrd @scotthmstein www.linkedin.com/in/graemefbyrd www.linkedin.com/in/scotthmstein