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Semantic seo for the people - Theory and Practice of Semantic Search

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Since Hummingbird was silently rolled last year, Semantic Search has become the new black of SEO. However, many people have a confused idea about it, which can lead to very dangerous misunderstandings about what does Semantic Search really means. Gianluca Fiorelli, SEO & Web Marketing Consultant at ILoveSEO.net, will show you how we can implement Semantic SEO strategically and correctly with actionable practices.

Publié dans : Marketing

Semantic seo for the people - Theory and Practice of Semantic Search

  1. 1. Semantic SEO for the People By Gianluca Fiorelli Join us on Twitter at #Mozinar Questions or problems? Email community@moz.com
  2. 2. Mobile may overtake desktop for Google searches within a year (SMXW 2014)
  3. 3. Crawling Parsing Indexing Search
  4. 4. Crawling Parsing Indexing Search
  5. 5. Crawling Parsing Indexing
  6. 6. Goal: identyfing the type of information, sort and forward it to the more suitable recipient Parsing Indexing
  7. 7. Links Words Meta Information Link Graph Indexer
  8. 8. Goal: identifing archived resources associated with a word or phrase Parsing Indexing
  9. 9. Not new
  10. 10. Read this post by Vanessa Fox, published on Search Engine Land 1 year before Hummingbird was launched: http://itseo.org/vafox
  11. 11. http://itseo.org/brevetto
  12. 12. http://itseo.org/sentities
  13. 13. http://itseo.org/QueryData by Bill Slawski
  14. 14. http://moz.com/blog/7-advanced-seo-concepts
  15. 15. http://itseo.org/natnahai
  16. 16. http://itseo.org/sameAs
  17. 17. Adventure Cultural Gastronomic Responsible Dental Wellness Mass Stag Party
  18. 18. Adventure Accessible Overland Jungle Urban Extreme Sports
  19. 19. Avoid hierachical overload
  20. 20. http://moz.com/blog/topical-hubs-whiteboard-friday
  21. 21. Adventure
  22. 22. https://developers.google.com/freebase/
  23. 23. http://www.alchemyapi.com/
  24. 24. http://bottlenose.com/
  25. 25. http://www.visualdataweb.org/relfinder/relfinder.php
  26. 26. http://moz.com/blog/7-advanced-seo-concepts
  27. 27. http://moz.com/blog/7-advanced-seo-concepts
  28. 28. Structured data alone is not enough
  29. 29. http://itseo.org/a-aranged
  30. 30. http://schema-creator.org/
  31. 31. http://www.microdatagenerator.com/
  32. 32. Aaron Bradley http://www.seoskeptic.com/json-ld-google-knowledge-graph-schema-org-seo/
  33. 33. Email: gianluca@iloveseo.net Twitter: gfiorelli1 Website: www.iloveseo.net Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!

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