1. Digital Media
House
2011 Credentials

2. Facts on Digital Media
Effectiveness 89% Text messages are read
Rettie, Grandcolas & Deakins 2009
of mobile
marketing 10-20%
Response Rates are common in
text messaging ads campaign
Kavassalis 2010
! 12.7-23.5%
AKTIFMOB average mobile
response rate per-campaign*
*) Data as of May 2011
79%
Avg. consumers spend time vs 21%
on Mobile daily On a pc
Nielsen 2

3. Facts on Digital Media
Social 2 Indonesia population world’s rank on
Facebook after USA ~ Facebook 2010
Networks
19%
of 200million tweets worldwide
are Indonesian ~ ComScore 2011
1 Indonesia world rank in Foursquare
subscribers (over 3million are Indonesian)
Techcrunch 2010
! 19 TV Rating score AKTIFMOB helped
achieved for IndosatAwards using social
media*
*) Data as of March 2011
18.000 4SQ jumpers during
Blackberry’s Live & Rockin
3
Event in Jakarta. ~ 4SQ 2010

4. Facts on Digital Media
Social
Networks
1,756,202+
Google+ circles of Profiles are Indonesian
Circlecount.com 2011
6 Country rank by profiles at Google+
Circlecount.com 2011
! 3,200 Additional Fans in 1 (one) day at
BackToNatur during Semi
Finalist Night of Natur Model
Search 2011 ~ Aktifmob 2011
108 BackToNatur page rank on
Facebook ~ SalingSilang 2011 4

5. Latest Facts on Indonesia (2011)
6%
Indonesia growth among
G20 nations, best
performing country.
The Economist 2011
8,000,000+
Total amount of two-wheels sold in
Indonesia in 2010
The Economist 2011
750,000+
Cars sold in Indonesia in 2010
The Economist 2011
5

6. Facts on
Digital Media on Youth Digital
Media
Smartphones have become the defacto rather
than the exception ~ Student Village 2011
65%
Of all youth mobile
phones purchases are
influence by earned
media ~ MobileYouth 2011
60%
Sleeps with their phone
MobileYouth 2011
Youth discovered “SMS”
as a tool to create social
space
Young females audience in Emerging Market, BBM
evolves into
social groups. Indonesia is RIM’s #1 & Largest Market 6

7. Facts on
Growth of Mobile Money Digital
Media
Transaction is the key, mobile banking has
surpassed all expectation
79%
Of all telco subsribers
are accustom to sms
payment ~ Telkomsel 2010
3.7mio
Total of Telkomsel T-Cash users in
December 2010
3.7
Indonesian has accustomed to SMS payment model
New Online Commerce mechanism since 2003
and Portal being build in
Indonesia ~ IDC 2011
Youth are the most active users of mobile money 7

8. Facts on
Attention is the biggest cost Digital
Media
Attention 34% Youth trusted Ads most of the
time ~ YouthMobile 2011
grabbing
media 104million+
Total number of Telkomsel subscribers (June 2011)
Telkomsel 2011
! 180million+
Indonesia mobile subscribers
*) Data as of May 2011
83%
Indonesian women holds and By population
manage their household
expenditures
MarkPlus 2011
8

9. Everyone is either on
mobile and online
Including us,
Nobody wants a “dialogue” with the Brand.
Everyone want Brands helping them
build dialogue
with each other!
9

10. This is where AKTIFMOB
can help!
We build
platform & For Brands in creating
tools online & engagement and influences
among audiences.
on mobile
Therefore audience would be proud to
! have Brands helping them in making
conversation with each other. 10

11. AKTIFMOB key digital
communication focus!
Creating formula for sales
infused digital campaign.
Aktifmob strategy and tactics in the
digital media domain always include
Digital Media is all Sales Related activation.
about !
measurement &
accountability
11

12. AKTIFMOB Platform
Mobile Advertising
1. Brand2Number PickMe
2. Brand2Number SMS
3. Brand2Number MMS
4. LBA (Location Based
Advertising)
5. Pop Screen
6. SMS 2.0
7. Mobile Internet
8. ODP (On Device Portal)
9. 3D-MAds 12

13. AKTIFMOB Platform
Mobile Advertising
Signatures
1. Pepsodent
2. BRI Syariah
3. Dettol
4. Sosro Joy Green Tea
5. Ajinomoto
6. Ford Motors Indonesia
7. Suzuki 4WD
8. Orang Tua Group
9. Nissin Noodles
Etc! 13

14. Mobile Publication Platform
Mobile Publication
1. iPAD friendly publication
2. Android Tablet friendly
publication
3. iOS & Android Smartphone
publication
4. Mobile Newspaper
14

15. Mobile Publication Platform
Mobile Publication
Signatures
1. Cosmopolitan Indonesia
2. FHM Indonesia
3. Majalah Selular**
4. ParentsGuide**
5. Suara Merdeka*
6. Maxim*
7. Her World*
*) Coming soon!
**) In Production
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16. Mobile Mini Site Platform
16

17. Mobile Mini Site Platform
Mobile Mini Site Platform
Signatures
1. Pepsodent
2. Ajinomoto
3. Ford Motors Indonesia
4. Hyundai Indonesia
5. Suzuki 4WD
6. Sinarmas
7. Telkomsel
Etc!
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18. Social Media Management Platform
Social Media Management
• Social Media Application
Development
• Social Media Activation
Services
• Social Media
Management Services
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19. Mobile Mini Site Platform
Social Media Management
Signatures
1. IndosatAwards 2011
2. BukopinSiaga (Bank Bukopin)
3. Hyundai
4. BackToNatur (Gondowangi)
Etc!
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20. Who uses AKTIFMOB?
Ads. Agencies
20

21. Who uses AKTIFMOB?
Brands
! and more
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22. Get to know AKTIFMOB better!
For more information, please contact:
AKTIFMOB (PT Anugrah Kreasi Solusindo)
Jl. Tebet Mas Indah 2 A15
Jakarta 12810
Indonesia
T. +62-21 829 9969
F. +62-21 831 2570
E. aktif@aktifmob.com
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