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XARELTO
(rivaroxaban)
Update on XARELTO
Mass Tort Litigation
June 23, 2015
Webinar Sponsor
gabe@pathtojustice.com
Why Anticoagulants?
• Blood Thinners make the blood “thinner” and inhibit clotting
• Blood clots can block blood vessels leading to strokes or heart
attacks
• Blood clots can travel to lungs (emboli) or legs (deep vein
thrombosis)
• Clotting occurs through a complicated process
• Post-Surgery blood clots can lead to complications including Deep
Vein Thrombosis (DVT) Pulmonary Emboli (PE) from reduced activity
during recuperation
http://www.heart.org/idc/groups/heart-public/@wcm/@hcm/
documents/downloadable/ucm_300338.pdf
Natural Clotting
• Natural clotting is necessary to stop bleeding but a medical pre-disposition to
clotting can present a health problem or lead to medical complications
• Post-Operative blood clots can prove fatal and why they get you up and
moving as soon as possible after surgery
• Added Risk Factors of Age, Obesity, Heart Disease set the table for a Perfect
Storm or Medical Cascade of Problems
http://www.mayoclinic.org/
Atrial Fibrillation
• Irregular heart beat where heart’s upper
chambers (Atria) are out of sync with
lower chambers (Ventricles)
• Undetected or Untreated it can lead to
blood clots and complications from blood
clots traveling to other organs or parts of
the body
• Age increases risk
• Heart Disease
• High Blood Pressure
• Family History
• Obesity
• Alcohol Use - Binge Drinking
• Chronic Conditions
Risk Factors for AFib
• Diagnosis may involve several tests
• Electrocariodgram (ECG)
• Portable ECG or Holter Monitor over period of time
• Echocardiogram
• Blood Tests
AFib Diagnosis
• Damage to the Heart
• Heart Attacks
• Coronary Artery Disease
• Abnormal HeartValves
• High Blood Pressure
• Congenital Heart Defecs
• Metabolic Imbalance
• Viral Infections
• Lung Disease
• Prior Heart Surgery
• Sleep Apnea
• Stress Illness, Surgery or Pneumonia
Potential Causes
• WARFARIN/COUMADIN (also known
as Jantoven, Marevan and Uniwarfin)
used as anticoagulant since the 1950’s
• Originally introduced in late 1940’s as
rat poison or pesticide
• Remains a widely prescribed and popular
anticoagulant
• Onset of anticoagulant qualities is not
immediate
• Known to Interact with other common
medications
• Requires dietary restrictions because it
interacts with leafy foods or greens with
large amounts ofVitamin K
• Requires regular or routine blood test
monitoring to maintain therapeutic
range of dose
• INR (International Normalized
Ratio) Too High = Risk of Bleeding
Too Low = Risk of Blood Clot
• Therapeutic Range - Balancing Act
• Risk of Hemorrhage/Bleeding Exists
Historical Backstory
Emergent Solution - Antidote
• Reversal Agent is known
• There is a Known and Time Proven Antidote
• Fresh Frozen Plasma
• Vitamin K with Prothrombin Complex Concentrate
• Vitamin K Intravenously
New Oral Anticoagulants - NOACs
Marketing Message & Appeal For the Masses
New & Improved - One Dose Fits All
• PRADAXA (dabigatran etexilate)
• Boehringer Ingelheim
Pharmaceuticals, Inc. - Ridgefield, CT
• XARELTO (rivaroxaban)
• Janssen Pharmaceuticals, Inc. -
Titusville, NJ
• Bayer Healthcare AG - Leverkusen,
Germany
• ELIQUIS (apixaban)
• Briston-Myers Squibb Company -
Princeton, NJ
• COUMADIN - Registered
Trademark Holder
• Pfizer Inc. - NewYork, NY
Novel Anticoagulants
Fueled By Race to Market
PRADAXA
1st Novel Anticoagulant inYears
• Parallel Marketing Themes
• No Monitoring
• No Dietary Restrictions
• Lifestyle Message like birth control
XARELTO -
Market Share
Heir Apparent
• Parallel Marketing Themes
• No Monitoring
• No Dietary Restrictions
• Lifestyle
Safety Signals & Red Flags
• International Safety Signals - PRADAXA
• PRADAXA Litigation
• $650M Settlement
• BMJ Investigative Report on PRADAXA
based on litigation records and
information
• XARELTO
• July 1, 2011 - New Oral Anticoagulant
(NOAC) DVT & PE post-op knee/hip
• November 4, 2011 - Non-valvular AFib
• FDA’s MedWatch
• U.S. Food & Drug Administration’s
Adverse Event Reporting System
(FAERS)
• Voluntary Reporting
• Companies Required to investigate
those they learn about
• Cornerstone/Foundation
• Gaps in System
January/February 2013 - WebMd Magazine
June 6, 2013 - Untitled FDA Letter
http://www.bmj.com/content/349/bmj.g4670.full.pdf+html
July 2014
August 2014
Broad Base of Indications
Prescribing Information - Major Changes
XARELTO MDL NO. 2592
IN RE: XARELTO (RIVAROXABAN)
PRODUCTS LIABILITY LITIGATION
• JPML Transfer Order 12/12/14
• United States District Court Eastern
District of Lousiana
• MDL No. 2592
• The Honorable Eldon E. Fallon
• Experienced, well versed in MDL with ability
and willingness to manage case
• VIOXX; Chinese DryWall
• Magistrate Judge North
• Approximately 550+ cases with more
anticipated
http://www.laed.uscourts.gov/Xarelto/Orders/Orders.htm
• Pre-Trial Orders
• Direct Filing
• Joint Complaints
• Plaintiff Fact Sheet
• Defendant Fact Sheet
• Science Day - June 2015
• Common Benefit Order - Pre-
Trial Order No. 8
Defendants
Multi-Count Complaint
• Count I - Strict Liability
• Count II - Manufacturing Defect
• Count III - Design Defect
• Count IV - Failure To Warn
• CountV - Negligence
• CountVI - Breach of Express Warranty
• CountVII - Breach of Implied Warranty
• CountVIII - Negligent Misrepresentation
• Count IX - Fraud
• Count X -Violation of Consumer
Protection Laws/Consumer Fraud Laws
• Count XI - Loss of Consortium
• Count XII - Wrongful Death
• Count XIII - Survival Action
• Count XIV - State Specific (ie. FL Total
Permanent Impairment of Parent)
• Jury Trial Demand
• Serious bleeding events and some
XARELTO Fatalities
• 2,081 SAE MedWatch Reports with FDA
in 2012
• Likely underreported as system if
voluntary not compulsory and
notorious for blind spots
• At least 151 Deaths
• $2B in Sales in 2013
• RECORD Studies design flaw and in
manner conducted
• “Systematic discarding of medical
records” and thus unreliable P54
• ROCKET AF study compared to
warfarin. Poorly managed group and
made it look “non-inferior”
• Cases Filed in MDL growing over 500+
• Science Day was last week
• Document review underway
Appoints PSC Leadership
XARELTO - Philadelphia, PA
CNN - Ad 2015
2015
May 2015 - Paid Search
http://www.fiercepharmamarketing.com/story/should-eliquis-surge-make-xarelto-
fans-very-very-afraid-not-really-analyst/2015-05-18
May 18, 2015
Case Acquisition
• Traditional sources:
• TV, Print, Radio & Web
• Referrals
• Co-counsel
• Neighbors (Literally)
• Friends & Family
• Demographic & Illness Driven
• Screen carefully
• Proof of Use
• Latency/Onset
• Other Medications in Use
• Adverse Event or Side Effects being
litigated
• Bleeding Events
• XARELTO Fatalities
• Gastrointestinal Bleeding
gabe@pathtojustice.com
gabe@pathtojustice.com
gabe@pathtojustice.com
July 27, 2015 - Risperdal Webinar

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Xarelto Fatalities Update 2015

  • 1. XARELTO (rivaroxaban) Update on XARELTO Mass Tort Litigation June 23, 2015
  • 4.
  • 5.
  • 6.
  • 7. Why Anticoagulants? • Blood Thinners make the blood “thinner” and inhibit clotting • Blood clots can block blood vessels leading to strokes or heart attacks • Blood clots can travel to lungs (emboli) or legs (deep vein thrombosis) • Clotting occurs through a complicated process • Post-Surgery blood clots can lead to complications including Deep Vein Thrombosis (DVT) Pulmonary Emboli (PE) from reduced activity during recuperation
  • 9. Natural Clotting • Natural clotting is necessary to stop bleeding but a medical pre-disposition to clotting can present a health problem or lead to medical complications • Post-Operative blood clots can prove fatal and why they get you up and moving as soon as possible after surgery • Added Risk Factors of Age, Obesity, Heart Disease set the table for a Perfect Storm or Medical Cascade of Problems
  • 11. Atrial Fibrillation • Irregular heart beat where heart’s upper chambers (Atria) are out of sync with lower chambers (Ventricles) • Undetected or Untreated it can lead to blood clots and complications from blood clots traveling to other organs or parts of the body
  • 12. • Age increases risk • Heart Disease • High Blood Pressure • Family History • Obesity • Alcohol Use - Binge Drinking • Chronic Conditions Risk Factors for AFib
  • 13. • Diagnosis may involve several tests • Electrocariodgram (ECG) • Portable ECG or Holter Monitor over period of time • Echocardiogram • Blood Tests AFib Diagnosis
  • 14. • Damage to the Heart • Heart Attacks • Coronary Artery Disease • Abnormal HeartValves • High Blood Pressure • Congenital Heart Defecs • Metabolic Imbalance • Viral Infections • Lung Disease • Prior Heart Surgery • Sleep Apnea • Stress Illness, Surgery or Pneumonia Potential Causes
  • 15. • WARFARIN/COUMADIN (also known as Jantoven, Marevan and Uniwarfin) used as anticoagulant since the 1950’s • Originally introduced in late 1940’s as rat poison or pesticide • Remains a widely prescribed and popular anticoagulant • Onset of anticoagulant qualities is not immediate • Known to Interact with other common medications • Requires dietary restrictions because it interacts with leafy foods or greens with large amounts ofVitamin K • Requires regular or routine blood test monitoring to maintain therapeutic range of dose • INR (International Normalized Ratio) Too High = Risk of Bleeding Too Low = Risk of Blood Clot • Therapeutic Range - Balancing Act • Risk of Hemorrhage/Bleeding Exists Historical Backstory
  • 16. Emergent Solution - Antidote • Reversal Agent is known • There is a Known and Time Proven Antidote • Fresh Frozen Plasma • Vitamin K with Prothrombin Complex Concentrate • Vitamin K Intravenously
  • 17. New Oral Anticoagulants - NOACs Marketing Message & Appeal For the Masses
  • 18. New & Improved - One Dose Fits All
  • 19. • PRADAXA (dabigatran etexilate) • Boehringer Ingelheim Pharmaceuticals, Inc. - Ridgefield, CT • XARELTO (rivaroxaban) • Janssen Pharmaceuticals, Inc. - Titusville, NJ • Bayer Healthcare AG - Leverkusen, Germany • ELIQUIS (apixaban) • Briston-Myers Squibb Company - Princeton, NJ • COUMADIN - Registered Trademark Holder • Pfizer Inc. - NewYork, NY Novel Anticoagulants Fueled By Race to Market
  • 20. PRADAXA 1st Novel Anticoagulant inYears • Parallel Marketing Themes • No Monitoring • No Dietary Restrictions • Lifestyle Message like birth control
  • 21. XARELTO - Market Share Heir Apparent • Parallel Marketing Themes • No Monitoring • No Dietary Restrictions • Lifestyle
  • 22. Safety Signals & Red Flags • International Safety Signals - PRADAXA • PRADAXA Litigation • $650M Settlement • BMJ Investigative Report on PRADAXA based on litigation records and information • XARELTO • July 1, 2011 - New Oral Anticoagulant (NOAC) DVT & PE post-op knee/hip • November 4, 2011 - Non-valvular AFib • FDA’s MedWatch • U.S. Food & Drug Administration’s Adverse Event Reporting System (FAERS) • Voluntary Reporting • Companies Required to investigate those they learn about • Cornerstone/Foundation • Gaps in System
  • 23. January/February 2013 - WebMd Magazine
  • 24. June 6, 2013 - Untitled FDA Letter
  • 25.
  • 26.
  • 27.
  • 28.
  • 31. Broad Base of Indications
  • 32.
  • 33.
  • 34. Prescribing Information - Major Changes
  • 35. XARELTO MDL NO. 2592 IN RE: XARELTO (RIVAROXABAN) PRODUCTS LIABILITY LITIGATION • JPML Transfer Order 12/12/14 • United States District Court Eastern District of Lousiana • MDL No. 2592 • The Honorable Eldon E. Fallon • Experienced, well versed in MDL with ability and willingness to manage case • VIOXX; Chinese DryWall • Magistrate Judge North • Approximately 550+ cases with more anticipated
  • 36. http://www.laed.uscourts.gov/Xarelto/Orders/Orders.htm • Pre-Trial Orders • Direct Filing • Joint Complaints • Plaintiff Fact Sheet • Defendant Fact Sheet • Science Day - June 2015 • Common Benefit Order - Pre- Trial Order No. 8
  • 38. Multi-Count Complaint • Count I - Strict Liability • Count II - Manufacturing Defect • Count III - Design Defect • Count IV - Failure To Warn • CountV - Negligence • CountVI - Breach of Express Warranty • CountVII - Breach of Implied Warranty • CountVIII - Negligent Misrepresentation • Count IX - Fraud • Count X -Violation of Consumer Protection Laws/Consumer Fraud Laws • Count XI - Loss of Consortium • Count XII - Wrongful Death • Count XIII - Survival Action • Count XIV - State Specific (ie. FL Total Permanent Impairment of Parent) • Jury Trial Demand
  • 39. • Serious bleeding events and some XARELTO Fatalities • 2,081 SAE MedWatch Reports with FDA in 2012 • Likely underreported as system if voluntary not compulsory and notorious for blind spots • At least 151 Deaths • $2B in Sales in 2013 • RECORD Studies design flaw and in manner conducted • “Systematic discarding of medical records” and thus unreliable P54 • ROCKET AF study compared to warfarin. Poorly managed group and made it look “non-inferior” • Cases Filed in MDL growing over 500+ • Science Day was last week • Document review underway
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  • 45. CNN - Ad 2015
  • 46. 2015
  • 47. May 2015 - Paid Search
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  • 51. Case Acquisition • Traditional sources: • TV, Print, Radio & Web • Referrals • Co-counsel • Neighbors (Literally) • Friends & Family • Demographic & Illness Driven • Screen carefully • Proof of Use • Latency/Onset • Other Medications in Use • Adverse Event or Side Effects being litigated • Bleeding Events • XARELTO Fatalities • Gastrointestinal Bleeding
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  • 57. July 27, 2015 - Risperdal Webinar